Market Trends of Disposable Incontinence Products (DIPs) Industry
This section covers the major market trends shaping the Disposable Incontinence Products Market according to our research experts:
The Leg Urine Bag Sub-segment is Expected to Dominate the Urine Bag Segment
In the urine bag segment of the disposable incontinence products (DIPs) market, the leg urine bag sub-segment is expected to have the largest market size. A leg bag is a urine bag that finds its application in daycare and mobile users. The leg bag shall be connected to a bladder catheter or a urinal condom. For a discreet fixation on the leg, a leg bag holder can be used to hide the leg bag beneath the clothing. It is coated with soft fleece for comfortable wear.
The growth of the segment is primarily attributed to the rising awareness about personalized care and hygiene. For instance, in January 2022, Friends Dry Pants launched a digital film to spread awareness of using adult diapers. Also, in July 2021, Nobel Hygiene Friends, the adult diaper brand, launched 'Fear of Falling,' a one-minute video film across its digital platforms. Through this film and the corresponding #BreakTheFall campaign, Friends hoped to educate viewers about the risk elders face in attempting to use the toilet alone at night. Thus rising awareness will boost the market studied during the forecast period.
Furthermore, there is an increasing number of people suffering from renal diseases. Several small companies are manufacturing leg urine bags and making them easily available for use, leading to their increased adoption in developing countries and the growth of the overall segment.
The Asia-Pacific Region Indicates Large Growth Opportunities for the Disposable Incontinence Products (DIPs) Market
The countries in the Asia-Pacific region, such as Japan, China, South Korea, and Australia, were observed to possess higher awareness about health and hygiene, which is expected to reinforce growth prospects over the forecast period. In addition, countries such as China, India, and Japan, have a large base of geriatric populations, rising urban cities, and high hospitalization rates, which prompted the global players to actively invest in the adult disposable incontinence market in this region.
According to the World Health Organisation 2021 update, in 20 years, the population of people over 60 years old in China is projected to reach 28% of the population, up from 10%, due to longer life expectancy and declining fertility rates, making it one of the most rapidly-aging populations in the world. Due to its aging population, Japan has a growing number of senior citizens with kidney-related diseases. For instance, according to the government of Japan, the percentage of people aged 65 and over (the percentage of the elderly) has also been increasing, and it is among the highest in the world. It was 28.4% in 2019 and is expected to reach 33.3% in 2036 and 38.4% in 2065. Thus, the growing geriatric population will fuel the market during the forecast year.
Several middle-high-income populations, particularly in China and Japan, are increasing their demand for high-value-added products. Ease of availability through various online and offline channels is also expected to fuel the growth of the market.
Key product launches, the high concentration of market players, and the manufacturer's presence are some factors driving the growth of the disposable incontinence products market in the region. For instance, in December 2021, Otsuka Pharmaceutical Factory Inc. launched an intermittent urological catheter, "Actreen," a medical device, for which OPF concluded an exclusive marketing agreement with B. Braun Aesculap Japan Co. Ltd. This product is a single-use catheter consisting of a catheter (tube) and connector that can be used during self-catheterization in people who have lost the urge to urinate or who usually have difficulty urinating. In March 2022, the US-based Sonoma Pharmaceuticals, a global healthcare leader, launched Microdox, an urinary tract infection catheter and bladder rinse in New Zealand, Australia, and South Africa. Unicharm Company is one of the major dominant players in Southeast Asian countries, such as Thailand and Indonesia. In addition, several companies are adopting in-store sales strategies, often tied with government campaigns and television advertisements. Thus, Asian countries are expected to promise large growth opportunities during the forecast period.
