Display Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 122 Billion |
| Market Size (2029) | USD 174 Billion |
| CAGR (2024 - 2029) | 7.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Display Market Analysis
The Display Market size is estimated at USD 122 billion in 2024, and is expected to reach USD 174 billion by 2029, at a CAGR of 7.5% during the forecast period (2024-2029).
- OLED technology continues to gain traction in high-end consumption, television, and wearables due to its vibrant colors, flexibility, and energy efficiency. MicroLED, an emerging competitor, offers even higher brightness and longevity with less risk of burn-in, making it ideal for premium applications such as large-format displays and digital signage. Various consumer electronic manufacturers such as Apple, Samsung, LG and many more are offering consumer products incorporating OLED and MicroLED displays.
- Driven by the consumer electronics and automotive sectors, flexible OLED displays enable innovations like foldable smartphones and in-car infotainment screens that adapt to curved surfaces. This development reflects a broader versatility in displays. With the proliferation of 4K, 8K, and ultra-wide resolutions, consumers are seeking enhanced visual experiences, especially in gaming, professional, and high-end television markets.
- Displays with embedded touch and haptic feedback are increasingly used in the automotive, industrial, and medical sectors. They enhance user interaction and improve accessibility in various applications. E-paper technolog ocnsumes mini power and is being adopted for digital signage and other low-energy applications. Addtionally, manufatcturers are research sustainable materials and manufacturing practices to minize waste.
- While OLED and microLED technologies offer clear advantages, their production is costly and complex with microLED requring precise alignment of tiny LED chips. One of the key challenges remain making the microLEDs small enough for mass-producing high-resolution displays. It is a challenge that even LG and Samsung have been unable to solve, as evidenced by the price tag of their elusive microLED TVs that start at USD 100,000 or more.
- Trade tensions between the US and China have led to tariffs and import-export restrictions, affecting the availability and cost of display components. Changes in consumer preferences and demand for high-quality displays in smartphones, televisions, and wearables have influenced market trends. The demand for larger, higher-resolution, and energy-efficient displays continues to grow. Economic growth in key markets like the Asia-Pacific region significantly impacts the display market, with higher GDP growth driving increased consumer spending on electronic devices.
Display Market Trends
OLED Technology Experiencing Demand
- OLED (Organic Light Emitting Diode) technology is reshaping the global display market. Known for its high-quality visuals, energy efficiency, and design flexibility, OLED technology offers pixel-level light control. This results in superior contrast, enhanced color accuracy, and quicker refresh rates, making OLEDs the go-to choice for high-definition applications.
- Smartphones, televisions, and computer monitors are reaping the rewards of OLED's superior visual capabilities. Major electronics players, including Samsung, Apple, and LG, have integrated OLED displays into their flagship products. This move has cemented OLED's status as a hallmark of premium, high-end consumer electronics. Data from the Consumer Technology Association indicates that retail revenue from U.S. consumer electronics is projected to hit USD 512 billion in 2024.
- OLED's hallmark flexibility enables innovations like foldable, rollable, and curved displays. This has led to the rise of foldable smartphones and curved automotive displays. Display manufacturers are teaming up with consumer electronics firms to embed these flexible OLED screens into smartphones.
- For example, in October 2024, BOE Technology Group Co Ltd, a top Chinese display panel maker, introduced its new flexible OLED screens. These screens, co-developed with smartphone leaders Oppo and OnePlus, boast significant upgrades in picture quality, performance, and eye protection. In a similar vein, industry giant LG Display rolled out a range of OLED products in 2024, targeting both general and automotive markets.
- The lightweight and slim profile of OLED, paired with its vibrant visibility and color precision, is propelling its uptake in the commercial display arena. This includes sectors like digital signage, where captivating, high-definition content is paramount. Moreover, OLED's capabilities enable unique installations, such as transparent and curved displays, which are gaining traction in retail and advertising for their audience-attracting potential.
Asia-Pacific Region is Driving the Market
- The Asia-Pacific region is home to the world's leading display manufacturers, such as Samsung Display, LG Display, BOE Technology, Japan Display Inc., and Panasonic. These industry giants dominate the production of both LCD and OLED technologies, setting standards and driving innovation. Japan, with companies like Sharp and Japan Display Inc., has consistently been at the forefront of display technology.
- China is playing a pivotal role in the region's ongoing divestments and acquisitions, notably acquiring display manufacturing plants from other major players. A prime example is South Korea's LG Display, which, in September 2024, sold its stake in a large liquid crystal display (LCD) plant in Guangzhou, China, to TCL for a substantial USD 1.54 billion.
- China's aggressive expansion of its manufacturing infrastructure has solidified its position in the display industry. Companies like BOE and TCL are not only ramping up production for large LCD and OLED panels but are also venturing into next-generation display technologies. This expansion not only bolsters China's domestic capabilities but also positions it as a significant exporter, especially with rising demand in sectors like automotive, healthcare, and consumer electronics.
- The LG Display-TCL agreement signals a pivotal moment in the swift ascent of Chinese manufacturers in the global electronic flat panel display industry. Following this transaction, Chinese manufacturers are poised to see a substantial increase in their market share of LCD panels used in TVs, further establishing China as a dominant base for LCD panel manufacturing. Moreover, LG Display indicates that this strategic move allows them to concentrate more on their organic light-emitting diode (OLED) operations.
- Similarly, BOE Technology Group, a supplier for both Apple Inc. and Samsung, has recently initiated the BOE Vietnam smart terminal phase 2 project in 2024. With an investment exceeding USD 275 million, this project focuses on assembling and manufacturing televisions, high-resolution computer screens, electronic components, and plastic components. Boasting a capacity of over 134.7 million products annually, the project's significance is evident. Overall, the Asia-Pacific region's influence in the display market is multifaceted, encompassing manufacturing, R&D, and consumer demand. With a steadfast commitment to technological advancement and cost efficiency, the region is poised to continue leading the evolution of the display industry.
Display Industry Overview
The global display market is highly competitive, rivaling key players, particularly in Asia-Pacific. Major manufacturers like Samsung Display, LG Display, and BOW technology dominate the market, benefitting from substantial R&D investments and advanced production facilities. These companies have set high barriers to entry, primarily through economies of scale, technological expertise, and strong patent portfolios.
Market competitiveness is driven by rapid technological advancements and shifts in consumer demand, which encourage continuous innovation. Display makers compete to bring new technologies, such as flexible OLED, transparent displays, and high-resolution MicroLED, to market. This push for innovation is increasing competition among the leaders with regional players in China engaging in acquisitions of display manufacturing plants to scale its production and increase market size.
Product differentiation is also playing a crucial role in the competitive landscape, as companies aim to enhance image quality, energy efficiency, and durability. With rising demand in diverse sectors such as automotive, healthcare, digital signage, and industrial applications, market participants are increasingly customizing solutions for specific applications.
Display Market Leaders
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Samsung Display (Samsung Electronics)
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LG Display (LG Electronics)
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BOE Technology Group Co., Ltd.
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AUO Corporation
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Japan Display Inc.
*Disclaimer: Major Players sorted in no particular order
Display Market News
- October 2024: Samsung Display, a leader in integrating quantum dots (QD) into displays, has unveiled a new recycling technology for QD ink. This innovation bolsters the cost-effectiveness of its QD-OLED displays. By creating a method to collect and recycle QD ink that would otherwise be wasted during manufacturing, Samsung Display has achieved an impressive milestone: successfully recovering and reprocessing 80% of the ink that was previously unutilized in producing the QD emissive layer.
- October 2024: BOE Technology Group Co Ltd, a leading Chinese display panel manufacturer, has unveiled its latest flexible organic light-emitting diode (OLED) screens. Developed in partnership with smartphone giants Oppo and OnePlus, these screens promise notable enhancements in picture quality, performance, and eye protection. OnePlus will feature these advanced OLED screens in its upcoming flagship products.
Display Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 An Assessment of Impact of Macroeconomic Trends on The Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand For Consumer Electronics
5.1.2 Advancements in Display Technology
5.2 Market Restraints
5.2.1 High Manufacturing Cost
6. MARKET SEGMENTATION
6.1 By Technology
6.1.1 LCD
6.1.2 OLED
6.1.3 LED
6.1.4 MicroLED
6.1.5 E-paper
6.2 By Application
6.2.1 Consumer Electronics
6.2.2 Automotive
6.2.3 Healthcare
6.2.4 Retail and Hospitality
6.2.5 Industrial
6.2.6 Education and Corporate
6.3 By Size
6.3.1 Small Displays
6.3.2 Medium Displays
6.3.3 Large Displays
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Samsung Display (Samsung Electronics)
7.1.2 LG Display (LG Electronics)
7.1.3 BOE Technology Group Co., Ltd.
7.1.4 Sharp Corporation
7.1.5 AUO Corporation
7.1.6 Japan Display Inc.
7.1.7 Innolux Corporation
7.1.8 Tianma Microelectronic Co., Ltd.
7.1.9 Visionox Company
7.1.10 TCL China Star Optoelectronics Technology Co.,Ltd.
7.1.11 E INK HOLDINGS INC.
7.1.12 Panasonic Corporation
7.1.13 Leyard
7.1.14 Royole Corporation
7.1.15 Barco
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Display Industry Segmentation
A display is an electronic device used to visually present information, graphics, text, or videos to users. Displays are integral componenets in various devices, including televisions, smartphones, computers, digital signage, and wearable gadgets. They convert digital signals into visual content, enabling users to interact with and understand data or media.
The study tracks the revenue generated from the sale of displays used in various applications, such as smartphones, televisions, laptops, tablets, automotive displays, digital signage, medical equipment, etc., by various worldwide manufacturers. It also tracks the key market parameters, underlying growth influencers, and major manufacturers operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The display market is segmented by technology (LCD, OLED, LED, microLED, and e-paper), by application (consumer electronics, automotive, healthcare, retail and hospitality, industrial, and education and corporate), by size (small displays, medium displays, and large displays), and by geography (North America, Europe, Asia-pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Technology | |
| LCD | |
| OLED | |
| LED | |
| MicroLED | |
| E-paper |
| By Application | |
| Consumer Electronics | |
| Automotive | |
| Healthcare | |
| Retail and Hospitality | |
| Industrial | |
| Education and Corporate |
| By Size | |
| Small Displays | |
| Medium Displays | |
| Large Displays |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Display Market Research FAQs
How big is the Display Market?
The Display Market size is expected to reach USD 122 billion in 2024 and grow at a CAGR of 7.5% to reach USD 174 billion by 2029.
What is the current Display Market size?
In 2024, the Display Market size is expected to reach USD 122 billion.
Who are the key players in Display Market?
Samsung Display (Samsung Electronics), LG Display (LG Electronics), BOE Technology Group Co., Ltd., AUO Corporation and Japan Display Inc. are the major companies operating in the Display Market.
Which is the fastest growing region in Display Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Display Market?
In 2024, the Asia Pacific accounts for the largest market share in Display Market.
What years does this Display Market cover, and what was the market size in 2023?
In 2023, the Display Market size was estimated at USD 112.85 billion. The report covers the Display Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Display Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Display Industry Report
Statistics for the 2024 Display market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Display analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
