Market Trends of Dishwashing Products Industry
This section covers the major market trends shaping the Dishwashing Products Market according to our research experts:
Increasing Demand for Dish wash Liquids
Rising consumer interest in convenient homecare products, especially among the urban population is driving the demand for dishwashing liquids in the worldwide market. Being liquid form, it is easy to use, requires less water, creates a rich lather, and contains mild ingredients than conventional dishwash detergents. Moreover, the rising consumer inclination toward chemical-free and organic products is influencing key brands to launch herbal or natural dishwashing liquids free from harmful chemicals like phosphates and carbonates. Manufacturers are focused on formulating dermatologically tested dishwashing liquids to protect against skin irritation & allergies which sets them apart from other alternatives. For instance, in partnership with biotechnology company Evonik, Unilever has launched a 100% renewable and 100% biodegradable ingredient called Rhamnolipid, a type of surfactant found in nature that works in cleaning surfaces. The outcome product 'Quix dishwashing liquid' gives the same foaming and dirt removal qualities by naturally occurring process as the petrochemical-based products. Additionally, promotional strategies, digital advertisements, and the use of prints media by market players are likely to attract a large number of consumers to liquid dishwashing products.
Asia-Pacific is the Fastest Growing Region
The dishwashing products market in Asia-Pacific is experiencing rapid expansion with the increasing number of households accompanied by urbanization. Nowadays consumers are highly aware of home hygiene and increasingly investing in well-equipped kitchens. Furthermore, urban households with high disposable income are using advanced home appliances such as dishwashers to manage busy lifestyles. Apart from urban settings perception of the rural population is also evolving towards home cleanliness and sanitation with the various government initiatives that promote hygiene practices among citizens. For instance, the Swachh Bharat Mission launched by the Prime Minister of India has significantly improved rural Indian's behavior in the area of household and personal hygiene. Furthermore, the number of brands in this region is offering quality products at a reasonable price and focus on offering a diversified range of dishwashing soaps, liquids, and detergents in attractive packaging formats and with different claims such as 99% germ protection, organic, and safe to sensitive skin. For instance, in May 2022, Finish, Taiwan's dishwasher detergent brand launched a new product under the Quantum series on its newly launched Taiwan website in 50-count packages.
