Dishwashing Products Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 24.60 Billion |
| Market Size (2029) | USD 33.19 Billion |
| CAGR (2024 - 2029) | 6.17 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Dishwashing Products Market Analysis
The Dishwashing Products Market size is estimated at USD 24.60 billion in 2024, and is expected to reach USD 33.19 billion by 2029, growing at a CAGR of 6.17% during the forecast period (2024-2029).
The COVID-19 pandemic had a significant impact on the global dishwashing products market and considerably challenged and changed consumer behavior. The increased consciousness of health and hygiene among the global population resulting in the high demand for home care products including dishwashing products act as a driving factor for the market growth.
In the medium term, the global market is anticipated to record high demand for organic dishwashing detergents and liquids segments owing to the increased awareness about the harmful chemicals used in conventional dishwashing products. Moreover, key brands are marketing their products with attractive labels such as 100% natural and chemical-free formulations and dermatologically tested to target eco-conscious consumers. For instance, in December 2021, Unilever launched a new plant-based hand dishwashing product named Lux that's three times more renewable and 99% biodegradable.
The dishwashing products sale is dominated by offline channels, as household and kitchen cleaning goods are widely available in supermarkets/hypermarkets and convenience stores around the globe. Organized retailing is allowing the reach of private label as well as branded dishwashing products to the larger customer base across small cities and rural areas. Further, supermarket/hypermarket chains facilitate bulk purchase discounts for different brands of dishwashing products and offer a variety of products available in different sizes and packaging. In addition, the rising preference for online grocery purchases along with the rising number of e-grocery stores is likely to drive future growth in the global dishwashing products market.
Dishwashing Products Market Trends
This section covers the major market trends shaping the Dishwashing Products Market according to our research experts:
Increasing Demand for Dish wash Liquids
Rising consumer interest in convenient homecare products, especially among the urban population is driving the demand for dishwashing liquids in the worldwide market. Being liquid form, it is easy to use, requires less water, creates a rich lather, and contains mild ingredients than conventional dishwash detergents. Moreover, the rising consumer inclination toward chemical-free and organic products is influencing key brands to launch herbal or natural dishwashing liquids free from harmful chemicals like phosphates and carbonates. Manufacturers are focused on formulating dermatologically tested dishwashing liquids to protect against skin irritation & allergies which sets them apart from other alternatives. For instance, in partnership with biotechnology company Evonik, Unilever has launched a 100% renewable and 100% biodegradable ingredient called Rhamnolipid, a type of surfactant found in nature that works in cleaning surfaces. The outcome product 'Quix dishwashing liquid' gives the same foaming and dirt removal qualities by naturally occurring process as the petrochemical-based products. Additionally, promotional strategies, digital advertisements, and the use of prints media by market players are likely to attract a large number of consumers to liquid dishwashing products.
Asia-Pacific is the Fastest Growing Region
The dishwashing products market in Asia-Pacific is experiencing rapid expansion with the increasing number of households accompanied by urbanization. Nowadays consumers are highly aware of home hygiene and increasingly investing in well-equipped kitchens. Furthermore, urban households with high disposable income are using advanced home appliances such as dishwashers to manage busy lifestyles. Apart from urban settings perception of the rural population is also evolving towards home cleanliness and sanitation with the various government initiatives that promote hygiene practices among citizens. For instance, the Swachh Bharat Mission launched by the Prime Minister of India has significantly improved rural Indian's behavior in the area of household and personal hygiene. Furthermore, the number of brands in this region is offering quality products at a reasonable price and focus on offering a diversified range of dishwashing soaps, liquids, and detergents in attractive packaging formats and with different claims such as 99% germ protection, organic, and safe to sensitive skin. For instance, in May 2022, Finish, Taiwan's dishwasher detergent brand launched a new product under the Quantum series on its newly launched Taiwan website in 50-count packages.
Dishwashing Products Industry Overview
The global dishwashing products market is highly fragmented owing to the presence of multiple regional and multinational companies offering a wide range of dishwashing products. Some of the prominent players in the market are The Proctor and Gamble Company, Unilever Plc, Henkel AG & Co. KGaA, and Reckitt Benckiser Group, among others. Industry participants are focused on product innovations, environment-friendly packaging, and improved distribution networks across online and offline channels to reach a larger customer base. For instance, in 2022, The Henkel company launched a new dishwashing liquid range called Pril Stark & Naturlich, featuring natural ingredients and sustainable packaging. Pril is offering a refillable pump dispenser, the bottle body is made exclusively from recycled plastic and the refill pouch saves 70 percent plastic compared to the pump dispenser. The formula contains 93 percent of ingredients of natural origin as well as food-certified colorants and fragrances.
Dishwashing Products Market Leaders
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The Procter & Gamble Company
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Unilever Plc
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Henkel AG & Co. KGaA
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Reckitt Benckiser Group PLC
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Johnson & Johnson Services, Inc.
*Disclaimer: Major Players sorted in no particular order
Dishwashing Products Market News
- In April 2022, J.R. Watkins, the U.S.-based brand announced the launch of their clean and powerful foaming dish soap in select Target stores in California. The soap is formulated with plant-derived cleansing agents such as coconut and is hypoallergenic, dermatologically tested, and free of sulfates, parabens, and triclosan.
- In October 2021, Unilever SA, a leading dishwashing detergent manufacturer, launched a dishwashing liquid containing captured carbon with the target of eliminating 100% of the carbon derived from fossil fuels in its products.
- In March 2021, ITC launched Nimeasy, a Dishwashing Gel with Enzyme Technology that gives 'Lift off Action', easing the removal of greasy, oily, and stuck food particles from the surface of the utensils. It has Neem extracts and Citrus fragrance that leave the utensils smelling fresh and washes away bacteria.
Dishwashing Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Powder
5.1.2 Tablets
5.1.3 Liquid
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores/Grocery Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The Procter & Gamble Company
6.3.2 Unilever Plc
6.3.3 Henkel AG & Co. KGaA
6.3.4 Reckitt Benckiser Group PLC
6.3.5 Johnson & Johnson Services, Inc.
6.3.6 Colgate-Palmolive Company
6.3.7 Godrej Consumer Products Limited
6.3.8 The Procter & Gamble Company
6.3.9 Kao Corporation
6.3.10 The Clorox Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Dishwashing Products Industry Segmentation
Dishwashing products are used for cleaning utensils which remove food and oil residue from cutlery, pots, and plates. The dishwashing products market is segmented by type, distribution channel, and geography. By type, the market is segmented into powder, tablets, liquid, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).
| By Type | |
| Powder | |
| Tablets | |
| Liquid | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores/Grocery Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Dishwashing Products Market Research FAQs
How big is the Dishwashing Products Market?
The Dishwashing Products Market size is expected to reach USD 24.60 billion in 2024 and grow at a CAGR of 6.17% to reach USD 33.19 billion by 2029.
What is the current Dishwashing Products Market size?
In 2024, the Dishwashing Products Market size is expected to reach USD 24.60 billion.
Who are the key players in Dishwashing Products Market?
The Procter & Gamble Company , Unilever Plc , Henkel AG & Co. KGaA , Reckitt Benckiser Group PLC and Johnson & Johnson Services, Inc. are the major companies operating in the Dishwashing Products Market.
Which is the fastest growing region in Dishwashing Products Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Dishwashing Products Market?
In 2024, the North America accounts for the largest market share in Dishwashing Products Market.
What years does this Dishwashing Products Market cover, and what was the market size in 2023?
In 2023, the Dishwashing Products Market size was estimated at USD 23.17 billion. The report covers the Dishwashing Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Dishwashing Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Dishwashing Products Industry Report
Statistics for the 2024 Dishwashing Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dishwashing Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
