Dirt Bike Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 7.5 Billion |
| Market Size (2029) | USD 9.80 Billion |
| CAGR (2024 - 2029) | 5.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Dirt Bike Market Analysis
The Dirt Bike Market size is estimated at USD 7.5 billion in 2024, and is expected to reach USD 9.80 billion by 2029, growing at a CAGR of 5.5% during the forecast period (2024-2029).
- The market for dirt bikes has engaged huge traction over the years from motorsports enthusiasts who are more inclined towards off-road interests. Across the geography, several bike manufacturers are aggressively offering several models of dirt bikes based on different applications, from adventure to sports. In addition, many large-scale rally competitions are being organized across the countries, which has enabled motorsports and bike enthusiasts to own a dirt bike.
- In addition to this, there are several potential factors that have taken the demand for dirt bikes over the higher side, including the increased motorsports rallies and events, rise in disposable income, and changing the government framework towards the adoption of electric dirt bikes.
- However, over the longer term, the high upfront cost and frequent maintenance cost of dirt bikes, coupled with the uncomfortable ergonomics of seating, remained the key challenges to the consumer. This observation has been carefully noted by manufacturers. They are now implementing necessary changes in the vehicle's ergonomics and comfort to ensure that customer satisfaction reaches optimal levels for various applications, including utility and sports.
- Business segment is under key focus owing to their sparse landscape and rough terrain for off-roading. Key motorsports companies are housing several motor rallies and dirt bike events which have engaged a huge customer base across these regions who own dirt bikes. Thus considering these potential aspects over the longer term, the market is anticipated to witness a high growth rate.
Dirt Bike Market Trends
Motocross Dirt Bike to Witness Highest Demand
- People's growing interest in sports and recreational activities has emerged as a major driving factor for the segment. The manufacturers are working toward making frequent advancements in developing a variety of eco-friendly vehicle versions, thus, further boosting the market size of dirt bikes. Further, the rising popularity of moto-vlogging has also provided significant momentum to the overall dirt bike segment focused on adventurer tourer bikes as well. These bikes also boast amazing off-road capabilities and a rugged build, making them impressive over rough terrain and mud.
- Companies operating in the segment were looking ahead to host a competition and introduced the best effective off-road dirt bikes to engage consumer stance. For instance:
- In September 2022, Triumph Motorcycles announced plans to compete in the prestigious FIM Motocross World Championship in 2024. Under this announcement, the company would compete with its factory-supported race program under the all-new Triumph Racing banner. Triumph Racing Team has also set up a partnership with Thierry Chizat-Suzzoni, who is one of the sport's most experienced and successful team owners. Further, for the racing event, two of Triumph's all-new 250cc 4-stroke MX bikes in the 2024 MX2 class will add an entry into the 450cc MXGP class in 2025.
- Governments across the mentioned geographies are actively taking up potential initiatives to reduce their carbon footprints by encouraging the adoption of electric dirt bikes, to make the environment carbon-free. Furthermore, governments worldwide support the purchase of electric dirt bikes in terms of tax credits and incentives to encourage the use of these bikes. As the competition in off-road bikes increases, startups and companies are firing on all their potential to roll out electric dirt bikes to match their competitor's necks. For instance:
- In June 2023, Beta USA announced the launch of a new model in their current model lineup. According to company sources, the all-new Beta Explorer is a 100% electric E-Moto bike that is designed to appeal to adult riders of all ages and experience levels. The new model came out as a collaboration between Beta USA and Apollo Moto for a fun off-road adventure.
- Furthermore, Increasing off-road terrains, promoting recreational activities by Universities and motorsports associations coupled with rising national rally championships is anticipated to unfold enormous opportunities for dirt bikes across the globe over the coming next decade, and this is presumed to have a subsequent impact on market demand during the forecast period.
Asia-Pacific to Remian Flag Bearer for the Market Growth
- Asia-Pacific has showcased the immense potential for the growth of the dirt bike market over the year. This is attributed to a sudden shift in the interest of motorsports enthusiasts in India, China, and other ASEAN countries to ward off off-road and adventure rides with dirt bikes.
- Owing to last decades, these motorsports and rally championships were headed by the United States, Brazil, Argentina, and other American and European countries. However, the trend has changed, and now Asia Pacific countries, including India, China, Vietnam, Indonesia, Thailand, Malaysia, and others, are equally organizing these competitions in order to engage the enthusiast's stance.
- Key motorsports rally organizations have partnered with mobility leaders in order to increase the dirt bike championships across the Asia-Pacific in order to fuel the market potential. Companies are launching different events to aware the youth about off-roading enthusiasm and competitions. For instance:
- In July 2022, Hero MotoCorp launched the Hero Dirt Biking Challenge initiative, which was an India-wide talent hunt for budding off-roading racers. The event hosts qualifying rounds in 45 cities and gave up grabs some handy sponsorship contracts along with the chance to be personally trained by some of Hero MotoSports' leading rally racers, Joaquim Rodrigues and CS Santosh. The event was concluded in the month of November 2022, and the winner, runner-up, and second runner-up received the hero Xpulse 200 4V motorcycle and sponsored contracts worth 10, 6, and 4 lakhs.
- Across China as well, motorsports events are in full swing, and the local federation and rally organizers are taking the initiative to organize events in order to engage youth. For instance:
- In April 2023, The 2023 China Motocross Championship opened up in North China's Inner Mongolia autonomous region. The event concluded with the three-day challenging national event that drew dozens of racing teams and individual motorcyclists across China to compete in several rounds at the Silver Sand Bay in Huree Banner of Tongliao. In addition, the racing participants were divided into bifurcated based on their vehicle type, age.
- Considering these potential events being organized n the region coupled with shifting youth stance towards the adoption of motorsports events, the market is anticipated to witness a high growth rate supported by the Asia-Pacific region.
Dirt Bike Industry Overview
Few players, such as Husqvarna Motorcycle, Kawasaki, Hero Moto Corporation, Yamaha Motorcycle, Benelli, and Suzuki Motor Corporation, dominate the dirt bike market. The players are making partnerships, acquisitions, launching new products, and investing to be ahead of the competition. For instance,
In October 2022, Volcon Inc., which is the first all-electric, off-road power sports company, announced its deal of co-branding and distribution agreement with Torrot Electric Europato, granting the exclusive rights to sell the new range of youth motorcycles throughout the United States, Caribbean Community countries, and dependencies, as well as Central and South America. The motorcycles will be built by Torrot at their facility near Barcelona, Spain.
Dirt Bike Market Leaders
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Husqvarna Motorcycles GmbH
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Yamaha Motor Corporation
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Hero Motor Corp.
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Suzuki Motor Corporation
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Kawasaki Heavy Industries Ltd.
*Disclaimer: Major Players sorted in no particular order
Dirt Bike Market News
November 2023: Kawasaki announced the much awaited launch of KX 85 and KLX 300R dirt bikes in India. The KX 85 is powered by an 84cc single-cylinder 2-stroke engine whereas KLX 300R uses a 292cc liquid-cooled 4-stroke engine.
December 2022: Yamaha Motor Corporation announced the most awaited launch of the WR 155R dirt bike in the Indian market. Before this, the company did not launch any dirt bikes in India, and thus, it is actively taking up new avenues for the company's business growth in India.
December 2022: Husqvarna revealed its 2023 FC 450 rockstar edition dirt bike. The bike is the company's factory edition bike which is the only one of its kind. The bike offers a single-cylinder SOHC engine, which takes out 68 horsepower.
November 2022: Kawasaki Heavy Industries announced the launch of the 2023 KX250 dirt bike in India. According to company officials, the bike is priced at INR 7.99 lakhs. The bike is based on the aluminum perimeter frame and features a Renthal aluminum fat bar. The bike offers a 249 CC liquid-cooled engine.
Dirt Bike Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Off-Road Culture Across the Globe
4.1.2 Others
4.2 Market Restraints
4.2.1 Upfront Maintenance Cost and Uncomfortable Siting Ergonomic
4.2.2 Others
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size - Value in USD Billion and Volume in Thousand Units)
5.1 By Type
5.1.1 Motocross Dirt Bike
5.1.2 Enduro Dirt Bike
5.1.3 Trail Dirt Bike
5.1.4 Other Types
5.2 By Propulsion Type
5.2.1 Gasoline
5.2.2 Electric
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Midd-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Betamotor S.p.A.
6.2.2 Kawasaki Heavy Industries, Ltd.
6.2.3 Honda Motor Co., Ltd.
6.2.4 Hero Moto Corporation
6.2.5 Husqvarna Motorcycle GmbH
6.2.6 Suzuki Motor Corporation
6.2.7 Yamaha Corporation
6.2.8 Zero Motorcycles, Inc.
6.2.9 KTM AG
6.2.10 BMW AG
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Dirt Bike Industry Segmentation
A dirt bike is an off-road motorcycle that is specialized for riding on rough terrains like unsurfaced tracks or roads, mud, and dirt.
The Dirt Bike market is segmented by type, propulsion type, and Geography. On the basis of type, the market is segmented into Motocross dirt bike, enduro dirt bike, trail dirt bike, and other types. On the basis of Propulsion type, the market is segmented into Gasoline and Electric, and on the basis of Geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
The report offers the market size and forecast of the dirt bike market in value (USD) and Volume (Thousand Units) for the segments mentioned above.
| By Type | |
| Motocross Dirt Bike | |
| Enduro Dirt Bike | |
| Trail Dirt Bike | |
| Other Types |
| By Propulsion Type | |
| Gasoline | |
| Electric |
| Geography | ||||||||
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Dirt Bike Market Research Faqs
How big is the Dirt Bike Market?
The Dirt Bike Market size is expected to reach USD 7.5 billion in 2024 and grow at a CAGR of 5.5% to reach USD 9.80 billion by 2029.
What is the current Dirt Bike Market size?
In 2024, the Dirt Bike Market size is expected to reach USD 7.5 billion.
Who are the key players in Dirt Bike Market?
Husqvarna Motorcycles GmbH, Yamaha Motor Corporation, Hero Motor Corp., Suzuki Motor Corporation and Kawasaki Heavy Industries Ltd. are the major companies operating in the Dirt Bike Market.
Which is the fastest growing region in Dirt Bike Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Dirt Bike Market?
In 2024, the North America accounts for the largest market share in Dirt Bike Market.
What years does this Dirt Bike Market cover, and what was the market size in 2023?
In 2023, the Dirt Bike Market size was estimated at USD 7.09 billion. The report covers the Dirt Bike Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Dirt Bike Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Dirt Bike Industry Report
Statistics for the 2024 Dirt Bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dirt Bike analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
