Digital Out of Home (OOH) Advertising Companies (2024 - 2029)

Digital Out of Home (OOH) Advertising Market Companies Summary

The Digital Out of Home Advertising Market is a rapidly growing sector, with companies using this cost-effective method to reach a broad audience. The market expansion is driven by increased urbanization, infrastructure development, and the growing expenditure on outdoor advertising by various industries. Digital outdoor advertising is becoming increasingly popular as it raises brand awareness and complements other advertising channels. The COVID-19 pandemic has impacted the market, with a decline in demand for digital signage solutions and a lack of workforce due to lockdowns. The industry is highly fragmented, with large outdoor advertising and media businesses operating in multiple markets, as well as smaller local companies operating in a few local markets. Recent trends include the launch of a programmatic digital out-of-home marketplace and the introduction of an advertising platform for digital out-of-home advertising. These developments offer data-driven audience targeting and connect advertisers to screen operators, providing new revenue possibilities and operational efficiencies.