| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 123.29 Billion |
| Market Size (2030) | USD 415.73 Billion |
| CAGR (2025 - 2030) | 27.52 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Digital Goods Market Analysis
The Digital Goods Market size is estimated at USD 123.29 billion in 2025, and is expected to reach USD 415.73 billion by 2030, at a CAGR of 27.52% during the forecast period (2025-2030).
- Digital goods, or e-goods, are intangible products available in digital form, purchasable, transferable, and deliverable online. Their convenience and accessibility have made them increasingly popular among consumers.
- Brands are broadening their horizons with non-fungible tokens (NFTs), moving beyond just digital art. By 2025, NFTs are anticipated to play a pivotal role in collectible merchandise, loyalty programs, and enhancements in the metaverse. Brands are set to craft unique digital items, emphasizing ownership and exclusivity, tapping into consumers' cravings for personalization and status in virtual realms.
- Audio content consumption is on the rise, with projections suggesting over 1.7 billion monthly podcast listeners and 750 million music-streaming subscribers by 2024. This surge underscores the burgeoning appeal of podcasts, audiobooks, and music streaming, offering creators lucrative monetization avenues (source: Sandhills Development, LLC).
- Social media is evolving into a powerful e-commerce platform, enabling users to discover and buy products effortlessly. By 2024, the integration of social commerce is set to deepen, allowing brands to harness targeted ads and facilitate one-click purchases within social feeds, boosting consumer engagement and conversion rates.
- AI is pivotal in shaping the future of digital goods. From streamlining processes to curating personalized user experiences, AI is poised to lead product development strategies in 2024. Brands that harness AI effectively are likely to enjoy heightened customer satisfaction and loyalty.
- Despite their advantages, digital goods face challenges such as copyright infringement, fraud risks, and issues related to ownership rights. These challenges necessitate robust measures for protection and management in the digital marketplace.
Digital Goods Market Trends
Music to Hold Significant Growth
- Music apps are revolutionizing how consumers access and enjoy music. Many music streaming platforms are now embedding digital purchase features, enabling users to buy songs directly within the app. This trend is especially pronounced in areas like the European Economic Area (EEA), where developers can link to external purchase options, bypassing the app store's payment system.
- From 68 million subscribers in Q4 2015, the number of music streaming subscribers skyrocketed to over 616 million by Q2 2022, marking a nearly tenfold increase. Today, music streaming constitutes about 84% of the industry's total revenue (source: Business of Apps).
- Streaming platforms see the addition of over 120,000 new songs daily, showcasing the ever-evolving content landscape. Following YouTube Music, Tencent Music, and Spotify stand out as major players. Spotify alone boasts around 574 million monthly active users, with roughly 226 million opting for its premium subscription.
- Businesses aiming to sell digital music or related content can leverage several Shopify apps. For instance, Sky Pilot allows merchants to instantly sell downloadable files, such as music and videos, right after purchase. Another app, Fileflare, is celebrated for its intuitive interface, enabling seamless integration of digital downloads into Shopify stores. It supports a variety of file types and comes equipped with strong security features.
- Further, the demand for in-app purchases is a significant driver of growth within music apps, as many users are willing to pay for additional features or exclusive content. Discounts and promotions offered by key players further enhance user engagement and spending on digital goods.
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North America is Expected to Hold a Major Share of the Market
- In North America, the digital goods landscape is undergoing rapid evolution, spurred by technological advancements and shifting consumer behaviors. Notable trends include a surge in digital transformation and a burgeoning digital commerce scene.
- Online purchasing, already on the rise, received a significant boost from the COVID-19 pandemic. Today, many consumers lean heavily towards digital channels. The hustle and bustle of modern life, combined with the convenience of digital marketplaces, has propelled a notable uptick in online transactions. With industry experts predicting U.S. smartphone penetration to hit 81.5% by 2024, businesses are recognizing the imperative of mobile-friendly platforms to tap into this expanding market.
- Transactions for digital products have skyrocketed by nearly 70% in the last two years, underscoring a robust appetite for offerings like ebooks, apps, and streaming services. Projections indicate that U.S. consumer spending on digital products will approach USD 135 billion in 2024, representing roughly 3% of total consumer expenditure. This uptick signals a broader trend: digital goods are cementing their status as a staple in consumer spending.
- Canada's government is championing initiatives to mold the nation into a 'digital powerhouse.' This includes bolstering broadband access in remote locales and fortifying cybersecurity measures. Such infrastructural investments are pivotal for nurturing the expected surge in digital services.
- In conclusion, North America's digital goods sector stands on the brink of significant expansion, marked by rising consumer expenditure and a move towards more cohesive digital experiences. As technology advances and consumer preferences shift, businesses must adapt, innovate, and refine their offerings to stay in tune with these evolving demands.
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Digital Goods Industry Overview
The Digital Goods market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Apple Inc., Netflix, Inc., Walt Disney Company and others.
Digital goods are reshaping the landscape of commerce by providing consumers with immediate access to a wide array of products without the constraints of physical inventory. In summary, digital goods represent a growing segment of the economy that offers unique opportunities for both consumers seeking convenience and businesses aiming for efficiency. As technology continues to evolve, the market for digital goods is expected to grow further, presenting both opportunities and challenges for creators and consumers alike.
Digital Goods Market Leaders
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Apple Inc.
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Netflix, Inc.
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Walt Disney Company
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FastSpring, Inc.
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Skillshare Inc.
- *Disclaimer: Major Players sorted in no particular order
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Digital Goods Market News
- December 2024: The team at BuySellVouchers announced the launch of more than 50 new gift card categories to its already expansive selection of digital gift cards. It provides a platform for gift card sellers and buyers to meet in a trusted hub to perform the transaction.
- September 2024: The National Health Authority (NHA) and IIT Kanpur have signed an MoU under the Ayushman Bharat Digital Mission to advance AI in healthcare. This collaboration aims to develop a digital public goods platform for AI-driven health research, enabling the comparison and validation of AI models.
Digital Goods Industry Segmentation
Digital goods are commodities or products that exist in a digital form, something that can be sold and consumed online. These products or services can only be purchased, transferred, and delivered online. As a result, they lack physical presence and are thus intangible.
The digital goods market is segmented by type (e-books, downloadable music, online games, other types), by gender (male, female, others), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | e-books |
| Downloadable Music | |
| Online Games | |
| Other Types | |
| By Gender | Male |
| Female | |
| Others | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
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Digital Goods Market Research FAQs
How big is the Digital Goods Market?
The Digital Goods Market size is expected to reach USD 123.29 billion in 2025 and grow at a CAGR of 27.52% to reach USD 415.73 billion by 2030.
What is the current Digital Goods Market size?
In 2025, the Digital Goods Market size is expected to reach USD 123.29 billion.
Who are the key players in Digital Goods Market?
Apple Inc., Netflix, Inc., Walt Disney Company, FastSpring, Inc. and Skillshare Inc. are the major companies operating in the Digital Goods Market.
Which is the fastest growing region in Digital Goods Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Digital Goods Market?
In 2025, the North America accounts for the largest market share in Digital Goods Market.
What years does this Digital Goods Market cover, and what was the market size in 2024?
In 2024, the Digital Goods Market size was estimated at USD 89.36 billion. The report covers the Digital Goods Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Goods Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Digital Goods Industry Report
Statistics for the 2025 Digital Goods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digital Goods analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
