Market Share of Digital Camera Industry
The digital camera market is fragmented and highly competitive due to players like Nikon Corporation, Sony Corporation, and Canon Inc. Although the market is facing huge competition from the smartphone market, market players are focusing on product launches to target niche customer bases.
• July 2024: Canon Europe announced the launch of its highly anticipated flag bearers for the EOS R System – the EOS R1 and EOS R5 Mark II, designed to take professional photography and videography to new levels.
• February 2024: Sony introduced the Alpha 9 III camera with the world’s first full-frame global shutter image sensor. The new global shutter full-frame image sensor enables the camera to shoot at burst speeds of up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most advanced AF system to date, boasting AI autofocus with up to 120 times AF/AE focus calculations per second, as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.
Digital Camera Market Leaders
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Nikon Corporation
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Canon, Inc.
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Panasonic Corporation
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Sony Corporation
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Fujifilm Holdings Corporation
*Disclaimer: Major Players sorted in no particular order