Digestive Health Supplements Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 10.23 Billion |
| Market Size (2029) | USD 13.79 Billion |
| CAGR (2024 - 2029) | 6.14 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Digestive Health Supplements Market Analysis
The Digestive Health Supplements Market size is estimated at USD 10.23 billion in 2024, and is expected to reach USD 13.79 billion by 2029, growing at a CAGR of 6.14% during the forecast period (2024-2029).
Consumers are increasingly becoming aware of their health due to the rising occurrence of chronic health issues, fueling the demand for digestive health supplements. These supplements are vital in maintaining weight, energy levels, and overall physical health. Moreover, the rising prevalence of digestive disorders such as irritable bowel syndrome (IBS) and gastroesophageal reflux disease among the geriatric population is boosting the demand for gut-tailored supplements. Furthermore, market players offer digestive supplements with multiple claims, such as dairy-free, gluten-free, non-GMO, organic, soy-free, and vegan. They also offer supplements in eco-friendly and biodegradable packaging to cater to environmental sustainability challenges. For instance, in November 2023, Acutia, a wholly-owned subsidiary of Alltech, launched Acutia Gut Health. The supplement is claimed to be a combination of a postbiotic, a prebiotic, and L-glutamine to address digestive upset and promote gut health over time. Also, the product is packaged in refillable jars and capsuled in compostable pouches and envelopes made of post-consumer waste.
Digestive Health Supplements Market Trends
Probiotics Are in High Demand
Probiotics are supplements containing live microorganisms intended to maintain or improve the "good" bacteria (normal microflora). Consumers are increasingly becoming aware of their health through multi-channel publicity, which is anticipated to propel the demand for digestive health supplements, especially probiotics. For instance, according to the Ministry of Food and Drug Safety of the Republic of Korea and the National Food Safety Information Service, in 2022, probiotic products took up about 16.7% of the South Korean health functional food market. Moreover, manufacturers are incorporating novel strains in supplements to offer high-quality products with the added benefit of immunity. With the growing incidences of mastitis in breastfeeding women, leading players are offering probiotics specifically for lactating women. For instance, in July 2023, Danone launched a probiotic supplement, Almimama, for breastfeeding women to prevent mastitis.
North America Holds the Largest Market Share
The increasing prevalence of digestive health issues, including irritable bowel syndrome, inflammatory bowel disease (IBD), cholecystitis, and diarrhea among Americans due to a surge in the consumption of fast-food products, is boosting the digestive health supplement market. Moreover, the aging population in Canada is more susceptible to digestive problems. As individuals age, their digestive become less effective, leading to digestive discomfort and nutrient deficiencies. For instance, according to Statistics Canada, in 2018, there were approximately 3.4 million women and 2.9 million men who were seniors aged over 65, while in 2022, there were 3.9 million and 3.3 million, respectively. Besides this, leading players are expanding their product portfolios to gain a competitive advantage. For instance, in September 2023, Kyowa Hakko USA expanded the reach of its IMMUSE™ postbiotic with its product launch in Mexico in partnership with the pharmaceutical manufacturer Quifaest. IMMUSE™ was a Kyowa’s postbiotic that provided immune support. The product was sold at QuifaHealth stores in malls throughout Mexico City.
Digestive Health Supplements Industry Overview
The digestive health supplement market is competitive with key players having a significant share of the global market. Some major key players are Amway Corp, Bayer AG, Herbalife International of America Inc., The Bountiful Company, and Nestle SA. These players are focusing on mergers and acquisitions to grow their portfolios and meet the needs of local customers. For example, Unilever bought the health supplements company Onnit in May 2021. Onnit is based in Austin, Texas, and sells supplements that help with mental performance, emotional wellness, and physical fitness. To meet the more specific needs of consumers, companies or brands with more than one product are mostly putting their products into two categories: enzymes and probiotics.
Digestive Health Supplements Market Leaders
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Bayer AG
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Herbalife Nutrition Ltd.
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Amway Corp
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The Bountiful Company
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Nestle SA
*Disclaimer: Major Players sorted in no particular order
Digestive Health Supplements Market News
- April 2023: Centrum expanded into a new line of high-science supplements in a flavorful gummy format for varied benefits. The brand launched Centrum Digestive Balance Gummy for adults, claiming that it is a nutritional gummy with probiotics and prebiotics that promote digestive balance and the growth of good bacteria in the gut.
- August 2022: Megalabs USA, a subsidiary of Megalabs Inc. that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing.
- February 2022: Organic India launched daily pack supplements, which are on-the-go supplements that feature whole herb formulas designed to target needs such as stress and mood changes, immunity, and cognitive and digestive health issues.
Digestive Health Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growing Emphasis on Gut Health
4.1.2 Innovation In Flavor and Supplement Delivery Format
4.2 Market Restraints
4.2.1 Escalating Functional Food Consumption and Other Substitutes
4.2.2 Side-effects Of Supplement Consumption
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Buyers/Consumers
4.3.2 Bargaining Power of Suppliers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Prebiotics
5.1.2 Probiotics
5.1.3 Enzymes
5.1.4 Other Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Pharmacies /Drugstores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bayer AG
6.3.2 NOW Health Group Inc.
6.3.3 Herbalife Nutrition Ltd
6.3.4 Amway Corporation
6.3.5 PanTheryx Inc.
6.3.6 Organic India
6.3.7 HALEON PLC
6.3.8 Novozymes A/S
6.3.9 GNC Holdings LLC
6.3.10 Nestlé SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Digestive Health Supplements Industry Segmentation
Digestive supplements are normally taken with meals for digestive purposes and because they claim to treat common forms of gut irritation, heartburn, and other ailments.
The digestive health supplement market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplement market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD).
| Type | |
| Prebiotics | |
| Probiotics | |
| Enzymes | |
| Other Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies /Drugstores | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |||||||||
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Digestive Health Supplements Market Research FAQs
How big is the Digestive Health Supplements Market?
The Digestive Health Supplements Market size is expected to reach USD 10.23 billion in 2024 and grow at a CAGR of 6.14% to reach USD 13.79 billion by 2029.
What is the current Digestive Health Supplements Market size?
In 2024, the Digestive Health Supplements Market size is expected to reach USD 10.23 billion.
Who are the key players in Digestive Health Supplements Market?
Bayer AG, Herbalife Nutrition Ltd., Amway Corp , The Bountiful Company and Nestle SA are the major companies operating in the Digestive Health Supplements Market.
Which is the fastest growing region in Digestive Health Supplements Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Digestive Health Supplements Market?
In 2024, the North America accounts for the largest market share in Digestive Health Supplements Market.
What years does this Digestive Health Supplements Market cover, and what was the market size in 2023?
In 2023, the Digestive Health Supplements Market size was estimated at USD 9.64 billion. The report covers the Digestive Health Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Digestive Health Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Digestive Health Supplements Industry Report
Statistics for the 2024 Digestive Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digestive Health Supplements analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Digestive Health Supplements Market Report Snapshots
