Market Size of Dietary Supplements Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 139.38 Billion |
| Market Size (2029) | USD 173.69 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Dietary Supplements Market Analysis
The Dietary Supplements Market size is estimated at USD 139.38 billion in 2024, and is expected to reach USD 173.69 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).
After the impact of COVID-19, the market has witnessed a surge in demand for products that are good for digestive and immune health. Also, the sales of supplements, such as proteins, vitamins, omega-3 fatty acids, and others, witnessed immense growth. Such factors are positively impacting the market. Consequently, numerous products are being launched to cater to the growing demand.
The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of lifestyle diseases. Furthermore, digitization in the retail sector is expected to boost dietary supplement growth further. Similarly, the surging popularity of herbal supplements is expected to drive market growth in the forecast period. An increasing number of fitness centers, health clubs, and gymnasiums, coupled with the growing awareness about fitness among youngsters, is expected to increase the demand for energy and weight management supplements. Increasing acceptance of sports as a career is expected to boost the demand for sports nutrition, which, in turn, benefits market growth.
Dietary Supplements Industry Segmentation
Dietary supplements are functional foods that can deliver nutrients like vitamins, and minerals, among others. The dietary supplements market is segmented by type, distribution channel, and geography. By type, the market is segmented into vitamins & minerals, herbal supplements, proteins and amino acids, fatty acids, prebiotics & probiotics, and other types. By form, the market is bifurcated into tablets, capsules, powders, gummies, softgels, liquids, and other forms. On the basis of health applications, the market is segmented into general health, bone & joint health, energy & weight management, gastrointestinal health, immunity, cardiac health, diabetes, skin/nail/hairs, and other health applications. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets/hypermarkets, online retail channels, and other distribution channels. Also, the study analyzes the dietary supplements market in emerging and established markets worldwide, including North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
| Type | |
| Vitamins & Minerals | |
| Herbal Supplements | |
| Proteins and Amino Acids | |
| Fatty-acids | |
| Prebiotics & Probiotics | |
| Other Types |
| Form | |
| Tablets | |
| Capsules | |
| Powders | |
| Gummies | |
| Softgels | |
| Liquids | |
| Other Forms |
| Health Application | |
| General Health | |
| Bone & Joint Health | |
| Energy & Weight Management | |
| Gastrointestinal Health | |
| Immunity | |
| Cardiac Health | |
| Diabetes | |
| Skin/Hair/Nails | |
| Other Health Applications |
| Distribution Channel | |
| Pharmacies and Drug Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Channels | |
| Other Distribution Channels |
| Geography | |||||||||
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Dietary Supplements Market Size Summary
The dietary supplements market is experiencing significant growth, driven by a shift towards preventive health management and the rising costs of healthcare. This trend has been further accelerated by the increased demand for products that support digestive and immune health, as well as the popularity of herbal supplements. The market is also benefiting from the growing awareness of fitness and the increasing number of fitness centers, which has boosted the demand for energy and weight management supplements. Additionally, the acceptance of sports as a career is contributing to the rise in demand for sports nutrition, thereby enhancing market growth. The digitization of the retail sector is expected to further propel the market, as consumers increasingly seek convenient and accessible health solutions.
In the Asia-Pacific region, the dietary supplements market is witnessing rapid expansion due to factors such as growing health awareness, a rising population, and increasing disposable incomes. Countries like India, China, and Japan are seeing a surge in demand for supplements, driven by their aging populations. The availability of raw materials in this region presents significant investment opportunities, particularly for herbal and ayurveda-based products. The global market is dominated by major players like Pfizer, Glanbia Nutritionals, Abbott, Bayer AG, and Amway, who leverage their brand awareness and geographical reach to maintain a competitive edge. These companies focus on product innovation, offering diverse flavors and formats to cater to consumer preferences, further driving market growth.
Dietary Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Vitamins & Minerals
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2.1.2 Herbal Supplements
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2.1.3 Proteins and Amino Acids
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2.1.4 Fatty-acids
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2.1.5 Prebiotics & Probiotics
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2.1.6 Other Types
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2.2 Form
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2.2.1 Tablets
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2.2.2 Capsules
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2.2.3 Powders
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2.2.4 Gummies
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2.2.5 Softgels
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2.2.6 Liquids
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2.2.7 Other Forms
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2.3 Health Application
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2.3.1 General Health
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2.3.2 Bone & Joint Health
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2.3.3 Energy & Weight Management
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2.3.4 Gastrointestinal Health
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2.3.5 Immunity
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2.3.6 Cardiac Health
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2.3.7 Diabetes
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2.3.8 Skin/Hair/Nails
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2.3.9 Other Health Applications
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2.4 Distribution Channel
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2.4.1 Pharmacies and Drug Stores
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2.4.2 Supermarkets/Hypermarkets
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2.4.3 Online Retail Channels
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2.4.4 Other Distribution Channels
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2.5 Geography
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2.5.1 North America
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2.5.1.1 United States
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2.5.1.2 Canada
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2.5.1.3 Mexico
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2.5.1.4 Rest of North America
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2.5.2 Europe
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2.5.2.1 Spain
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2.5.2.2 United Kingdom
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2.5.2.3 Germany
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2.5.2.4 France
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2.5.2.5 Italy
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2.5.2.6 Russia
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2.5.2.7 Rest of Europe
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2.5.3 Asia-Pacific
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2.5.3.1 China
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2.5.3.2 Japan
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2.5.3.3 India
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2.5.3.4 Australia
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2.5.3.5 Rest of Asia-Pacific
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2.5.4 South America
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2.5.4.1 Brazil
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2.5.4.2 Argentina
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2.5.4.3 Rest of South America
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2.5.5 Middle East and Africa
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2.5.5.1 South Africa
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2.5.5.2 Saudi Arabia
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2.5.5.3 Rest of Middle East and Africa
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Dietary Supplements Market Size FAQs
How big is the Dietary Supplements Market?
The Dietary Supplements Market size is expected to reach USD 139.38 billion in 2024 and grow at a CAGR of 4.5% to reach USD 173.69 billion by 2029.
What is the current Dietary Supplements Market size?
In 2024, the Dietary Supplements Market size is expected to reach USD 139.38 billion.
