Deodorant Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Global Deodorant Market Growth & Industry Size and it is Segmented by Product Type (Sprays, Creams, Roll-On, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Deodorant Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Deodorant Market Size

Deodorants Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 6.80 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Deodorants Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Deodorants Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Deodorant Market Analysis

The Deodorants Market is expected to register a CAGR of 6.8% during the forecast period.

  • Currently, the deodorant market is experiencing steady growth globally. The growing demand for natural ingredients in deodorant products is driving the sales of organic deodorants in the United States. Lighter scents, such as deodorants and body mists, are popular among young people. This prompted the deodorant market size.
  • As young consumers are attracted to natural products, this provides an excellent opportunity for companies to innovate products using natural ingredients to increase their market share. Emerging countries, such as India, where the concentration of the young population is high, are projected to offer potential opportunities for companies to grow.
  • Changing lifestyles and increase in product availability are various factors boosting sales in developing regions. Additionally, the rising awareness about hygiene results from consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Hence, for the middle-income group, companies are launching cheap and effective products.
  • For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of USD 10.00 for each refill starter kit and USD 8.00 for each refill, this is one of the most affordable refill options on the market.

Deodorant Industry Overview

The global deodorant market is competitive, with multinational players occupying the major share of the market. New product innovation, partnerships, mergers and & acquisitions to expand market reach are the main strategies of the market players. New products free from harmful ingredients and new formats and sustainable packaging are gaining popularity. Major players in the market include Procter & Gamble Co., Unilever PLC, Revlon, Inc., L`Oreal SA, and Beiersdorf AG, among others.

Deodorant Market Leaders

  1. Revlon, Inc.

  2. Unilever PLC

  3. Procter & Gamble Company

  4. Maxingvest AG (Beiersdorf AG)

  5. L'Oréal S.A.

  6. *Disclaimer: Major Players sorted in no particular order
Deodorants Market Concentration
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Deodorant Market News

  • September 2022: Unilever launched a new certified natural aerosol deodorant brand Schmidt's in Australia and New Zealand. Additionally, the company launched its first-ever campaign developed by the independent creative agency Emotive in Australia and New Zealand to raise awareness of the new brand.
  • March 2022: Procter & Gamble launched a new product line under one of its deodorant brands. Under its Secret brand, the company launched a new weightless dry spray collection in the United States, which features antiperspirants and aluminum-free deodorants. The spray comes in four scents: wild rose, vanilla, white peach, and waterlily with argan oil.
  • December 2021: Beiersdorf introduced a "climate-friendly" aerosol valve for its Nivea Ecodeo product line, while its Nivea Men line now uses 100% recycled aluminum cans. Deodorants and shaving gels from this range are launched in environmentally sustainable packaging for the European market.

Deodorant Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Spray
    • 5.1.2 Creams
    • 5.1.3 Roll-on
    • 5.1.4 Other Product Types (Wipes, Gel, Sticks, etc.)
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies & Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channel
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever PLC
    • 6.3.2 Procter & Gamble Company
    • 6.3.3 Revlon, Inc.
    • 6.3.4 L'Oréal S.A.
    • 6.3.5 Colgate-Palmolive Company
    • 6.3.6 Church & Dwight Co., Inc.
    • 6.3.7 The Estée Lauder Companies Inc.
    • 6.3.8 Maxingvest AG (Beiersdorf AG)
    • 6.3.9 L'Occitane Groupe S.A.
    • 6.3.10 Natura & Co
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Deodorant Industry Segmentation

The term "deodorant" refers to a substance applied to the skin to prevent or mask the unpleasant odor resulting from the breakdown of perspiration by bacteria, for instance, in the armpits, feet, or groin.

The global deodorant market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into sprays, creams, roll-ons, and other product types. Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. Also, the study analyzes the deodorant market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Spray
Creams
Roll-on
Other Product Types (Wipes, Gel, Sticks, etc.)
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies & Drug Stores
Online Retail Stores
Other Distribution Channel
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
United Arab Emirates
Rest of Middle East and Africa
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Deodorant Market Research FAQs

What is the current Deodorants Market size?

The Deodorants Market is projected to register a CAGR of 6.8% during the forecast period (2025-2030)

Who are the key players in Deodorants Market?

Revlon, Inc., Unilever PLC, Procter & Gamble Company, Maxingvest AG (Beiersdorf AG) and L'Oréal S.A. are the major companies operating in the Deodorants Market.

Which is the fastest growing region in Deodorants Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Deodorants Market?

In 2025, the North America accounts for the largest market share in Deodorants Market.

What years does this Deodorants Market cover?

The report covers the Deodorants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Deodorants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Deodorant Industry Report

Statistics for the 2025 Deodorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Deodorants analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Deodorant Market Report Snapshots