Market Trends of Dental Fluoride Treatment Industry
This section covers the major market trends shaping the Dental Fluoride Treatment Market according to our research experts:
Toothpaste Segment in Dental Fluoride Treatment is Estimated to Witness a Healthy Growth in Future.
The toothpaste segment is estimated to witness healthy growth in the future, attributed to its wide availability and affordability. The low cost of manufacturing combined with ease of use is one more factor contributing to the growth of the market's segment.
Growing awareness about dental hygiene and the rising prevalence of dental caries is also expected to aid the demand for toothpaste and further propel the segment's growth. Various research studies provide insight into the advantages of fluoride-based toothpaste. For instance, in January 2022, a press release by BioMin Technologies Limited stated that the surface micro-hardness, surface roughness, and volume gain of the two kinds of toothpaste impacts on demineralized tooth surfaces were compared. In every way, BioMin F performed better than ordinary fluoride toothpaste, which is important for lowering the risk of dental cavities. The revolutionary toothpaste, BioMin F, uses patented bioactive technology to combine calcium, phosphate, and fluoride into the toothpaste's structure. Thus, such studies are expected to increase the segment's growth during the forecast period.
Furthermore, product launches are another factor resulting in the market segment's growth. For instance, in March 2022, Alacer Corp. launched Natean, a new eco-conscious oral healthcare brand that provides products to consumers looking for nature-inspired toothpaste that delivers essential oral care benefits. Thus, the above-mentioned factors are expected to increase the segment's growth.
North America is Expected to Hold a Significant Share in the Market and Expected to do Same in the Forecast Period
North America is expected to hold a major market share in the global dental fluoride treatment market due to increasing awareness regarding oral health hygiene, increasing healthcare expenditure, and the presence of well-established healthcare infrastructure.
According to CDC data, as of January 2021, one quarter (26%) of adults aged 65 or older had 8 or fewer teeth, and approximately 1 in 6 (17%) adults aged 65 or older had lost all their teeth in the United States. In addition, according to the same source data updated in February 2022, 63% of adults aged 18 and over in the United States had a dental visit in the past year, and 85.9% of children aged 2-17 years had a dental visit in the year 2020. This increasing number of dental visits in the country is expected to drive the demand for oral care products to maintain oral hygiene and fuel market growth in the country.
Additionally, the International Dental Journal's article published in February 2021 reports that the prevalence of tooth loss was 57.2% due to tooth decay in Mexico. The study also reports that it is similar to that reported in low- and middle-income countries. Such a high prevalence of tooth decay and tooth loss generates a need for dental treatment products, hence driving the growth of the market.
Likewise, the major players are actively engaging in strategic planning and new developments that are contributing to market growth. Oral care product manufacturers are currently focusing on mergers and acquisitions to strengthen their market presence and expand their customer base. They are also innovating and making new product launches to expand their product portfolio. This surge in competition among the market players and the increasing number of major oral healthcare companies in the United States are driving the growth of the dental fluoride treatment market. For instance, in March 2022, Grin Natural, one of the global oral care brands, and TeleDentists, a telehealth company that provides teledental consultations 24/7/365, collaborated to support United States consumers in their journey to improve their oral health. In addition to providing access to best-in-class dental products and professional services, Grin Natural and The TeleDentists will release a series of interviews with oral healthcare professionals and create actionable educational content to increase oral health literacy. Similarly, in August 2021, Sonoma Pharmaceuticals, Inc. launched two new dental products. Among these, OroGenix Oral Hygiene Rinse is Sonoma's second dental product launched in the United States and was developed with its partner, Gabriel Science LLC. These product launches are anticipated to drive market growth during the forecast period.
Thus, due to the above-mentioned factors, the studied market is expected to grow in the region during the study period.
