Data Observability Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Data Observability Market Report is Segmented by Component (Solutions, and Services), Deployment (Public Cloud, and Private Cloud), End-User (BFSI, IT and Telecom, Government and Public Sector, Energy and Utility, Manufacturing, Healthcare and Life Science, Retail and Consumer Goods, and Other End Users), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Data Observability Market Size

Data Observability Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.82 Billion
Market Size (2029) USD 4.89 Billion
CAGR (2024 - 2029) 11.60 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Data Observability Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Data Observability Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Data Observability Market Analysis

The Data Observability Market size is estimated at USD 2.82 billion in 2024, and is expected to reach USD 4.89 billion by 2029, at a CAGR of 11.60% during the forecast period (2024-2029).

  • Data observability focuses on comprehensively understanding the health and status of data within its ecosystem. It encompasses a range of activities beyond conventional monitoring, which entirely identifies problems. With data observability, organizations can swiftly pinpoint, troubleshoot, and rectify data issues in near-real time.
  • Data observability tools play a crucial role in issues related to insufficient data, a core component of ensuring data reliability. These tools facilitate various functions: automated monitoring, triage alerting, tracking, comparisons, root cause analysis, logging, data lineage, and service level agreement (SLA) tracking. Collectively, these capabilities empower practitioners to gain a comprehensive understanding of end-to-end data quality, with a particular emphasis on data reliability.
  • Implementing a data observability solution is crucial for today's data teams, which leverage data for insights, machine learning model development, and innovation. Data observability safeguards data, ensuring it remains an asset rather than turning into a liability.
  • The growing adoption of cloud technologies is a significant factor propelling the data observability market. As organizations migrate their data to the cloud, robust monitoring and management solutions become essential. With the shift to cloud infrastructures, data architectures are becoming more complex. Data observability tools help organizations track and manage data across various platforms, ensuring data quality and accessibility.
  • As organizations increasingly rely on AI and machine learning to derive insights and automate processes, underlying data quality becomes critical. data observability tools ensure that data is accurate, complete, and timely, which is essential for training reliable AI models. Organizations must navigate complex compliance requirements as data privacy regulations like GDPR, CCPA, and others become more stringent. This can limit the extent to which they can monitor and analyze data, potentially hindering the adoption of data observability tools that require extensive data access.

Data Observability Market Trends

IT and Telecom Segment is Expected to Hold Significant Market Share

  • Rapid digital advancements are systematically reshaping products and their broader ecosystems. For instance, the rollout of 5G is significantly enhancing connectivity, and with 6G on the horizon, this enhancement is set to increase rapidly. As connectivity reaches near-limitless levels, it's paving the way for innovative services. These range from self-driving cars and virtual dressing rooms to comprehensive metaverse conferences. In response, leaders in the IT and telecom industries are competed to provide services that are fast and reliable and affordable.
  • Established players leverage frameworks to enhance their growth and scalability. Meanwhile, new entrants benefit from their agility, quickly embracing new tools and methodologies. The established players often result in a more structured and organized approach, complete with clearly defined processes.
  • Organizations with legacy infrastructure rapidly modernize to match the pace of their digital-native counterparts. This urgency stems from younger generations' expectations that providers consistently roll out advancements in familiar services.
  • Technological modernization propels both industries forward. Trends like the Open Access Network (OAN), Open RAN (Open Radio Access Network), and sustainability initiatives are reshaping network operations, network monetization, and the competitive landscape.
  • Moreover, consumers expect to interact with IT and telecom providers online and through mobile devices. This mobile-first demand underscores organizations' need to deliver an advanced digital customer experience (DCX) and uninterrupted connectivity.
  • The proliferation of IoT devices, driven by 5G technology, is generating an influx of data streams. This surge underscores the need for advanced observability tools in the IT and Telecommunications sector to efficiently manage and analyze the data. As per GSMA's projections, by 2030, fifth-generation (5G) mobile connections are anticipated to dominate the mobile data landscape in Germany, accounting for a staggering 94 percent of all mobile data connections. This adoption rate stands as the highest among Europe's four leading economies.
Data Observability Market:Forecast of Adoption of 5G, in Percentage, Selected European Countries

Asia Pacific Expected to Witness Significant Growth in the Market

  • The Asia Pacific data observability market is experiencing significant growth, driven by the increasing importance of data-driven decision-making among businesses. Organizations in this region recognize the need for robust data observability solutions to ensure data quality, reliability, and compliance.
  • Manufacturers across the Asia Pacific are increasingly adopting digital transformations, recognizing the crucial role of observability in optimizing operations and enhancing customer experiences. Leveraging full-stack observability, these proactive manufacturers are improving operational efficiency, reducing risks, and securing competitive advantage through enhanced customer engagement.
  • Observability is crucial for the success of AI in the Asia Pacific region. It enables teams to interpret telemetry data, improves Mean Time to Recovery (MTTR), and lets developers promptly rectify code-level errors in their integrated development environment (IDE). Additionally, observability enhances automation, leading to faster alerts and improved incident detection and resolution.
  • In October 2024, LogicMonitor, a frontrunner in SaaS-based hybrid observability platforms driven by artificial intelligence (AI), unveiled its data center in Singapore, hosted by Amazon Web Services (AWS). This move underscores LogicMonitor's ongoing commitment to investing in Southeast Asia. The newly established data center is set to bolster monitoring and observability services for LogicMonitor's expanding clientele in Singapore and the broader Southeast Asian landscape, focusing on enterprises in the financial services, insurance, and government sectors.
  • Further, in August 2024, Tech Data, a TD SYNNEX Company, announced its expanded distribution partnership with Cisco, one of the global leaders in networking and security, targeting the Indian market. This collaboration enables reseller partners to harness Cisco technology solutions and Tech Data's expertise to explore new connectivity avenues and hasten digital transformation. Cisco offers advanced networking, security, collaboration, observability, and cloud management solutions, fostering a connected, sustainable, and secure future.
Data Observability Market: Market CAGR (%), By Region, Global

Data Observability Industry Overview

The Data Observability market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. While several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. This fragmentation is driven by the demand for the data observability market across a wide range of end-user verticals, allowing both large and small companies to coexist and thrive in the market.

Leading companies in the data observability market include Acceldata, Datadog, Dynatrace LLC., Hound Technology, Inc., and IBM among others. These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.

In the emerging data observability market, vendors are channeling significant investments into research and development (R&D). These leaders expand their operations through strategies such as mergers, acquisitions, collaborations, and partnerships. Their goal is to enhance the efficiency and practicality of data observability harvesting technologies. As the market is still in its infancy, this emphasis on innovation is vital for vendors aiming to secure a competitive advantage. Furthermore, these vendors are prioritizing the use of 5G, and IoT technlogies. New entrants, with their agility, swiftly adopt innovative tools and methodologies. This often leads established players to adopt a more structured approach, characterized by well-defined processes.

Data Observability Market Leaders

  1. Dynatrace LLC.

  2. Hound Technology, Inc.

  3. IBM Corporation

  4. Datadog, Inc.

  5. Acceldata Technology Private Limited

*Disclaimer: Major Players sorted in no particular order

Data Observability Market Concentration
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Data Observability Market News

  • July 2024: IBM has acquired StreamSets, a company specializing in real-time data integration. StreamSets focuses on streaming structured, unstructured, and semi-structured data across hybrid multi-cloud environments. By leveraging StreamSets' real-time and streaming capabilities alongside IBM Data Fabric's premier data integration services through IBM DataStage for bulk processing, enhanced by data observability via IBM Databand, IBM Data Fabric is equipped to tackle contemporary data pipeline workloads.
  • June 2024: Splunk unveiled its latest innovations in data management. These advancements offer customers enhanced, unified visibility throughout their enterprises, fostering a deeper sense of data ownership. With the newly introduced Splunk Data Management portfolio, customers can seamlessly send, share, and process their data across the Splunk Cloud Platform and the Splunk Observability Cloud.

Data Observability Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Rising Adoption of Cloud Technologies

      2. 5.1.2 Growth of AI and Machine Learning, and Focus on Enhancing Customer Experience

    2. 5.2 Market Restraints

      1. 5.2.1 Data Privacy Concerns

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Component

      1. 6.1.1 Solutions

      2. 6.1.2 Services

    2. 6.2 By Deployment

      1. 6.2.1 Public Cloud

      2. 6.2.2 Private Cloud

    3. 6.3 By End-user

      1. 6.3.1 BFSI

      2. 6.3.2 IT and Telecom

      3. 6.3.3 Government and Public Sector

      4. 6.3.4 Energy and Utility

      5. 6.3.5 Manufacturing

      6. 6.3.6 Healthcare and Life Science

      7. 6.3.7 Retail & Consumer Goods

      8. 6.3.8 Other End Users

    4. 6.4 By Geography***

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia

      4. 6.4.4 Australia and New Zealand

      5. 6.4.5 Latin America

      6. 6.4.6 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Acceldata

      2. 7.1.2 Datadog

      3. 7.1.3 Dynatrace LLC.

      4. 7.1.4 Hound Technology, Inc.

      5. 7.1.5 IBM

      6. 7.1.6 Microsoft

      7. 7.1.7 Monte Carlo

      8. 7.1.8 New Relic, Inc.

      9. 7.1.9 Splunk LLC

      10. 7.1.10 AppDynamics (Cisco)

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OUTLOOK OF THE MARKET

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Data Observability Industry Segmentation

Data observability involves actively monitoring, managing, and maintaining data to guarantee its quality, availability, and reliability throughout an organization's diverse processes, systems, and pipelines.

The study tracks the revenue accrued through the sale of the data observability solutions by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

Data observability market is segmented by component (solutions, and services), by deployment (public cloud, and private cloud), by end-user (BFSI, IT and telecom, government and public sector, energy and utility, manufacturing, healthcare and life science, retail and consumer goods, and other end users), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component
Solutions
Services
By Deployment
Public Cloud
Private Cloud
By End-user
BFSI
IT and Telecom
Government and Public Sector
Energy and Utility
Manufacturing
Healthcare and Life Science
Retail & Consumer Goods
Other End Users
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Data Observability Market Research Faqs

The Data Observability Market size is expected to reach USD 2.82 billion in 2024 and grow at a CAGR of 11.60% to reach USD 4.89 billion by 2029.

In 2024, the Data Observability Market size is expected to reach USD 2.82 billion.

Dynatrace LLC., Hound Technology, Inc., IBM Corporation, Datadog, Inc. and Acceldata Technology Private Limited are the major companies operating in the Data Observability Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Data Observability Market.

In 2023, the Data Observability Market size was estimated at USD 2.49 billion. The report covers the Data Observability Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Data Observability Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Data Observability Industry Report

Statistics for the 2024 Data Observability market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Data Observability analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Data Observability Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)