Data Analytics Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 95.81 Billion |
| Market Size (2030) | USD 369.93 Billion |
| CAGR (2025 - 2030) | 31.02 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Data Analytics Market Analysis
The Data Analytics Market size is estimated at USD 95.81 billion in 2025, and is expected to reach USD 369.93 billion by 2030, at a CAGR of 31.02% during the forecast period (2025-2030).
- Data analytics is undergoing rapid evolution, spurred by technological advancements and a growing demand for data-driven decisions across industries. According to Edge Delta, around 60% of organizations are now integrating AI and big data analytics, underscoring a significant trend towards advanced technology adoption in business.
- From 2023 to 2027, the demand for skilled professionals is projected to spur the creation of up to 1.4 million new jobs in data science and analytics (source: Edge Delta). While data analytics and statistics play distinct roles in data interpretation, their synergy is crucial for businesses aiming to harness data for strategic benefits.
- Pecan AI, an advanced analytics platform, streamlines the creation of predictive models for customer segmentation. It empowers businesses to forecast metrics like customer lifetime value and churn, all without deep technical know-how. Its intuitive design ensures companies can harness predictive analytics with ease.
- Data analytics enables businesses to design marketing campaigns tailored to specific audiences. By scrutinizing customer interactions across channels, businesses can pinpoint optimal engagement touchpoints. This strategy not only boosts conversion chances but also amplifies marketing ROI by channeling resources to the most promising segments.
- However, there is a notable shortage of skilled professionals in the data analytics field. Many organizations struggle to find qualified analysts who can effectively interpret complex datasets and derive actionable insights. This talent gap can limit an organization's ability to leverage analytics fully, hindering decision-making processes.
Data Analytics Market Trends
Social Media to Hold Significant Market Demand
- Social media analytics enables businesses to harness and interpret data from platforms like blogs, tweets, updates, images, and videos, guiding their decisions and assessing the impact of those choices.
- Globally, social media analytics firms are increasingly turning to cloud-based solutions. These solutions offer cost-effectiveness, scalability, and ease of data management. Delivered as Software as a Service (SaaS), these cloud-based solutions dominate the social media analytics landscape. For example, IBM's Social Media Analytics SaaS empowers users to gauge public sentiment and pinpoint specific concerns from targeted demographics.
- Social media analytics employs specialized software platforms, both cloud-based and on-premise, akin to web search engines. These platforms utilize search queries or web crawlers to traverse channels, retrieving information on specific keywords or themes. The retrieved text fragments are then stored in a database, categorized, and analyzed for actionable insights.
- With social media analytics, users can sift through vast data from platforms like Facebook, Twitter, and Instagram. For instance, Business of Apps reports that Instagram surpassed two billion active users in Q4 2024 and continues its upward trajectory.
- Fox Networks Group harnessed social media analytics to glean consumer insights. This strategy boosted engagement on Fox's Facebook accounts by 250% during live streams. Moreover, FOX UK's official Facebook page witnessed a 320% surge in positive sentiment and conversations.
- The proliferation of internet-enabled mobile phones, tablets, and operating systems, combined with a swelling user base on social media, fuels the market's growth. Ericsson's survey highlights over six billion global smartphone subscriptions, with projections of several hundred million more in the coming years. Leading the pack in smartphone users are China, India, and the U.S.
- In essence, integrating data analytics into social media strategies equips businesses to bolster their online presence. By tapping into engagement metrics, audience demographics, and competitive insights, companies can fine-tune their strategies, enhance content delivery, and achieve superior outcomes in their social media endeavors.
North America to Hold Significant Share
- North America's data analytics market is witnessing robust growth, fueled by a myriad of factors and trends. Companies are turning to AI and machine learning to elevate customer experiences and streamline operations, further propelling the market's expansion.
- As data volumes surge from sources like social media and e-commerce, the appetite for advanced analytics solutions intensifies. The U.S. stands at the forefront of North America's data analytics landscape, commanding a substantial share, thanks to its strong tech infrastructure and the presence of industry giants such as IBM, Microsoft, Google, and AWS.
- U.S. companies and government entities are relentlessly pushing to amplify their manufacturing sector, honing in on productivity and fortifying supply chain operations. With the U.S. e-commerce sector on the rise, so too is the need for adept supply chain management. The U.S. Commerce Department reported a 10.8% surge in e-commerce during Q3 of 2023, with online purchases making up over 20.6% of total retail spending.
- In North America, as businesses lean more on data for competitive edge, the uptake of Data-as-a-Service (DaaS) is gaining momentum. DaaS, which offers data collection, storage, and analysis via cloud computing, enables businesses to harness external datasets without the burden of a vast internal setup.
- CDW LLC highlights a notable trend in Canada: the melding of Artificial Intelligence (AI) with data analytics. A significant number of Canadian firms are tapping into AI to boost productivity. While 58% of organizations see AI as a productivity enhancer, only 21% are confident in their AI tool implementation skills. Yet, as AI adoption accelerates, concerns around security and compliance loom large.
- In summary, North America's data analytics market is poised for considerable growth, spurred by tech innovations and a heightened emphasis on data-centric strategies across sectors. Yet, for businesses eager to harness this momentum, navigating challenges like data quality, integration, and talent acquisition will be paramount.
Data Analytics Industry Overview
The Data Analytics market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Accenture plc, IBM Corporation, Oracle Corporation, and others.
Data analytics serves as a powerful tool for organizations aiming to enhance their decision-making processes, improve operational efficiency, and foster innovation. By leveraging the insights gained from data analysis, businesses can navigate complexities in the market more effectively, ultimately leading to greater success and sustainability in their operations.
Data Analytics Market Leaders
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Accenture plc
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IBM Corporation
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Oracle Corporation
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SAS Institute Inc.
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Capgemini SE
*Disclaimer: Major Players sorted in no particular order
Data Analytics Market News
- October 2024: Axtria Inc., one of the prominent leader in cloud software and data analytics for the life sciences industry, shared its leadership in driving innovative solutions for life sciences companies at the PMSA 2024 Fall Symposium. Axtria, alongside Gilead Sciences, presented a case study on Nuances of Leveraging Generative AI for Structured Data Processing and Insights. This highlighted the importance of empowering non-technical users to access insights via natural language generation-based applications. These GenAI-powered tools provide intuitive user interfaces with robust data access controls, enabling broader access to critical insights.
- May 2024: VIVOTEK, a prominent player in the AI security arena, launched its AI entry-tier 9383-Series network camera. This state-of-the-art camera provides affordable AI video analytics services and features easy identification of individuals and vehicles, leading to heightened operational efficiencies. Furthermore, it seamlessly integrates with the Core+ AI Network Video Recorder (Core+ AI NVR) and the VAST Security Station (VSS) system. A notable highlight, the “Case Vault,” allows the VSS to quickly compile and showcase vital video data in just one minute, accompanied by a comprehensive report on significant footage.
Data Analytics Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand for Data-Driven Decision-Making
5.1.2 Rising Adoption of Cloud-Based Solutions
5.2 Market Restraints
5.2.1 Data Privacy and Security Concerns
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Prescriptive Analytics
6.1.2 Predictive Analytics
6.1.3 Customer Analytics
6.1.4 Descriptive Analytics
6.1.5 Other Types
6.2 By Solution
6.2.1 Security Intelligence
6.2.2 Data Management
6.2.3 Data Monitoring
6.2.4 Data Mining
6.2.5 Other Solutions
6.3 By Applications
6.3.1 Supply Chain Management
6.3.2 Enterprise Resource Planning
6.3.3 Database Management
6.3.4 Human Resource Management
6.3.5 Other Applications
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Accenture plc
7.1.2 IBM Corporation
7.1.3 Oracle Corporation
7.1.4 SAS Institute Inc.
7.1.5 Capgemini SE
7.1.6 Tata Consultancy Services (TCS)
7.1.7 Infosys Limited
7.1.8 Wipro Limited
7.1.9 Deloitte Touche Tohmatsu Limited
7.1.10 KPMG International Cooperative
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Data Analytics Industry Segmentation
Data analytics converts raw data into actionable insights. It includes a range of tools, technologies, and processes used to find trends and solve problems by using data. Data analytics can shape business processes, improve decision-making, and foster business growth.
The data analytics market is segmented by type (prescriptive analytics, predictive analytics, customer analytics, descriptive analytics, other types), by solution (security intelligence, data management, data monitoring, data mining, other solutions), by applications (supply chain management, enterprise resource planning, database management, human resource management, other applications), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Prescriptive Analytics | |
| Predictive Analytics | |
| Customer Analytics | |
| Descriptive Analytics | |
| Other Types |
| By Solution | |
| Security Intelligence | |
| Data Management | |
| Data Monitoring | |
| Data Mining | |
| Other Solutions |
| By Applications | |
| Supply Chain Management | |
| Enterprise Resource Planning | |
| Database Management | |
| Human Resource Management | |
| Other Applications |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Data Analytics Market Research FAQs
How big is the Data Analytics Market?
The Data Analytics Market size is expected to reach USD 95.81 billion in 2025 and grow at a CAGR of 31.02% to reach USD 369.93 billion by 2030.
What is the current Data Analytics Market size?
In 2025, the Data Analytics Market size is expected to reach USD 95.81 billion.
Who are the key players in Data Analytics Market?
Accenture plc, IBM Corporation, Oracle Corporation, SAS Institute Inc. and Capgemini SE are the major companies operating in the Data Analytics Market.
Which is the fastest growing region in Data Analytics Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Data Analytics Market?
In 2025, the North America accounts for the largest market share in Data Analytics Market.
What years does this Data Analytics Market cover, and what was the market size in 2024?
In 2024, the Data Analytics Market size was estimated at USD 66.09 billion. The report covers the Data Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Data Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Data Analytics Industry Report
Statistics for the 2025 Data Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Data Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
