Market Trends of Dairy Herd Management Industry
This section covers the major market trends shaping the Dairy Herd Management Market according to our research experts:
Milk Harvesting Management Segment Expected to Witness Significant Growth
The milk harvesting management segment is expected to garner a significant share over the forecast period, owing to automation milking and significant improvements in all the unit operations of milk processing.
Manual milking is often very time-consuming; hence, the automation of auto-milking has grown appreciably, reducing the cost and the need for manpower. Automated milking leads to better milk production; therefore, the milk can be harvested and used for various other purposes. For instance, in July 2021, an article published in the Journal of Dairy reported that automated milking could increase milk production by up to 12%. The article also reported that automation helps detect oestrus or diseased cows in herds by determining and comparing outcomes from the normal milk yield, thereby allowing milk production without supervision.
Product development and launches are expected to boost the segment's growth further. For instance, in March 2021, GEA Group launched its platform, GEA Dairy Net. The forum will help analyze and collect data at the milking parlors and assist them in achieving greater efficiency. GEA has engineered this new herd and farm management system based on over 35 years of experience in the field, and it marks the latest evolution in the proven GEA DairyPlan system. Likewise, in October 2022, Dairy technology start-up Stellapps Technologies Pvt. Ltd was granted a 20-year patent for its Farm and Herd Management System, which helps dairy stakeholders remotely monitor and supervise their farms via mobile devices. Through Internet of Things (IoT) gateways, this invention precisely connects feed mixers and dispensers, milking equipment, bulk milk coolers, milk tankers, and animal health monitoring systems to the cloud. Such developments are anticipated to augment the growth of the milk harvesting segment.
Therefore, the milk harvesting management segment is expected to witness significant growth over the forecast period due to the abovementioned factors.
North America Expected to Witness Significant Growth
North America is expected to witness significant growth owing to crucial factors, such as strategic planning toward dairy herd improvement and government initiatives and policies that have led farmers to improve the organization, leadership, and operation, along with the guidance for further development of dairy herd management activities.
Furthermore, the market is expected to witness growth owing to increased production of milk and milk-related products. For instance, as per the data recorded by the United States Department of Agriculture (USDA), in June 2021, the annual milk production reported in the United States was 226 billion pounds, which increased by 34.4% in the last two decades, owing to the leading company's innovative technologies and adoption of dairy herd management solutions.
In addition, strategic initiatives are undertaken by regional players to improve the management of dairy herds, such as the development of sensor systems that can measure physiological, behavioral, and production indicators on individual cows, which are predicted to augment the market's growth. For instance, in June 2021, Merck and Company (a company in the United States) acquired LICA (a company in New Zealand), which manufactures and supplies specialized, integrated herd management systems and milk-testing sensors for the dairy industry. This acquisition has helped Merck and the company to enhance milk production, support dairy herd management activity, and also enabled farmers to retrieve data on the health and milking data of dairy herds.
Thus, due to the aforesaid reasons, the North American region is expected to witness significant growth over the forecast period.
