Market Trends of Customer Experience Management Industry
This section covers the major market trends shaping the Customer Experience Management Market according to our research experts:
Rapid Adoption of Cloud-based Technology, Advanced Analytics, and Automation
- The customer experience management software captures feedback from every customer interaction, analyzes them, and aids various organization teams in understanding emerging trends and customer issues. It enables companies to monitor, respond, and improve every key moment along the customer journey. The increasing usage of artificial intelligence, Cloud, advanced analytics, and automation in industries such as retail, IT and telecom, transportation, BFSI, and health, among others, improves customer experience solutions and assists in forecasting future consumer behavior. AI-enabled predictive analytics and solutions help extract useful insights from consumer data. As a result, organizations focus on using advanced technology to improve the customer experience.
- The rapid adoption of mobile and access to internet services across the globe has forced all end-user companies to switch to mobile-supporting applications to enhance the customer experience. Modern travelers use technology at every point, from reaching the airport, checking in, accessing in-flight entertainment, managing itineraries, unlocking hotel rooms, handling customer service problems, or looking for food to eat. This trend has led to the development of mobile integration solutions that provide personalized data and ultimately improve customer experience. For instance, Wyndham Hotel Group uses Adobe Analytics to gather data, time-based metrics, geolocation, and personalization data for a better application experience for loyalty members.
- Emerging technologies like the release of 5G, advancements in Artificial Intelligence, and improved voice search are some technological disruptions that will create new ways for travel companies to engage customers and make travel easier and more convenient. For instance, travel companies use messaging apps and chatbots to integrate the growing power of artificial intelligence into the mobile travel experience.
- Organizations are adopting business analytics tools, such as sentiment analytics, speech analytics, and text analytics. Such efforts are expected to help enterprises understand the insights from unstructured data gathered from customer interactions to provide enhanced digital services.
- The adoption of advanced analytics in various end-user sectors is growing rapidly. According to a survey conducted by Philips, as of February this year, 92 percent of healthcare leaders surveyed in Singapore stated they had already adopted or are implementing predictive analytics in their healthcare business, with the highest adoption rate among all countries examined. China is second with a 79 percent adoption rate, followed by Brazil and the United States at 66 percent.
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North America is Expected to Register the Fastest Growth
- North America is expected to hold a prominent share, owing to the growing adoption of customer experience management solutions across various regional industries. Moreover, the region has a strong foothold of vendors, contributing to the market's growth.
- Furthermore, cloud services are essential tools for North American businesses. The cloud is becoming more relevant in growing markets as they provide advanced services to local businesses. They are cost-effective and help organizations to advance technologically.
- The retail sector is investing in CEM tools to improve customer retention. For instance, Walmart Canada plans to invest USD 3.5 billion over the next five years to simplify the online and in-store shopping experience. This investment will lead to an enhanced Omni-experience and the development of modern digital tools to ensure associates better serve customers.
- Moreover, regional enterprises are adopting these solutions primarily to increase their customer service. For instance, one of the largest insurance companies in the United States, MetLife, adopted an AI system primarily to improve responses to its customers' emotional needs. The system was specifically developed to help the company's staff members track and monitor the emotions expressed by customers during conversations, thereby enhancing the quality of customer service interactions.
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