How big is the Customer Data Platform Market?

The Customer Data Platform Market size is expected to reach USD 2.95 billion in 2024 and grow at a CAGR of 27.91% to reach USD 10.12 billion by 2029. Read More

What is the current Customer Data Platform Market size?

In 2024, the Customer Data Platform Market size is expected to reach USD 2.95 billion. Read More

Who are the key players in Customer Data Platform Market?

Oracle Corporation, Salesforce.com, Inc., Adobe Inc., SAP SE and Segment.Io Inc. are the major companies operating in the Customer Data Platform Market. Read More

Which is the fastest growing region in Customer Data Platform Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Customer Data Platform Market?

In 2024, the North America accounts for the largest market share in Customer Data Platform Market. Read More

What years does this Customer Data Platform Market cover, and what was the market size in 2023?

In 2023, the Customer Data Platform Market size was estimated at USD 2.13 billion. The report covers the Customer Data Platform Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Customer Data Platform Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What is the future of the Customer Data Platforms Market?

The future of the Customer Data Platforms Market is growing, as businesses increasingly recognize the value of collecting and analyzing customer data to improve customer experiences and marketing campaigns. Read More

Customer Data Platform Market Share

Statistics for the 2023 & 2024 Customer Data Platform market share, created by Mordor Intelligence™ Industry Reports. Customer Data Platform share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of Customer Data Platform Industry

The Customer Data Platform Market is fragmented and is dominated by significant firms with a substantial customer base, such as Oracle, SAP, Adobe, and Salesforce. These players are continually increasing and improving their products. The market includes significant entry barriers for new participants. Several new entrants, however, established momentum in the industry..Oracle announces Fusion Data Intelligence Platform, combines business data, analytics, AI models, and intelligent applications

November 2023, Oracle has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on the Financial Services Industry 2023 Vendor Assessment, Where the IDC MarketScape study analyzes the functional capabilities and go-to-market strategies of nine CDP vendors that serve the needs of Financial Services Industry (FSI) customers. Vendors were assessed on criteria such as aggregation, artificial intelligence (AI) and analytics, and activation, as well as FSI-specific capabilities such as industry segment data schemas, use cases, and customer profiles.
March 2023, Adobe Inc.has announced new innovations in Adobe Real-Time Customer Data Platform (Real-Time CDP), which now delivers over 600 billion predictive insights annually based on real-time customer profiles. Designed to drive experience-led growth, Adobe’s latest innovations enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalization using online shopping behaviors.