Croatia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Croatia E-commerce market is segmented into B2C and B2B E-Commerce segments. In B2C Commerce it is further segmented By Application into Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, Others (Toys, DIY, Media, etc.)

Croatia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Croatia E-commerce Market Size

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Croatia Ecommerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 11.90 %
Market Concentration High

Major Players

Croatia Ecommerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Croatia E-commerce Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Croatia E-commerce Market Analysis

The Croatia E-commerce Market is expected to register a CAGR of 11.9% during the forecast period.

  • Croatian e-commerce has grown since the country joined the EU in 2013. Because businesses have already created e-commerce platforms and users are now comfortable with the notion, the COVID-19 pandemic is expected to push increased use of E-commerce.
  • According to the International Trade Administration, a significant share of Croatian internet buyers buy from stores located outside of the country, primarily in China and the EU. Media and electronics is the market's largest segment, with a market value of USD 208.0 million in 2020. Clothing, shoes, fashion accessories, and food are all available for purchase online. About 40% of Croatian online shops cater solely to the Croatian market, while the remaining 40% cater to international customers.
  • Moreover, the country is witnessing a constant rise in E-commerce sales. New markets are forming, and established markets have the potential for growth even more. Over the next few years, global growth is expected to continue, with Croatia contributing and aiding the same.
  • With the introduction of the EU Digital Single Market Strategy, Croatia people will have complete access to all goods and services offered online by EU enterprises. Payments, customer rights, and privacy policies are all covered under the Strategy. According to the Digital Economy and Society Index (DESI) report for 2021, the country ranked 19th of 27 EU Member States. Online shopping is heavily promoted in the media, which is expected to drive the growth of the market in the country.

Croatia E-commerce Industry Overview

Amazon, eBay, and AliExpress are the most popular international E-commerce platforms in Croatia. The largest local sites are eKupi (Croatian platform similar to Amazon), Emmezeta (furniture store), and Konzum (grocery store). Mall, Zuti klik, and Abrakadabra are also popular eCommerce platforms, while the currently fastest growing online store is PinkPanda (cosmetics).

  • November 2021 - eKupi (eBuy), Croatia's largest domestic online firm, has reached a new milestone in the fast-growing field of Croatian e-commerce. In 2020, firm sales for the M SAN Group climbed by 25.9% to HRK 50 million, or HRK 374.3 million. In addition, it earned HRK 4.5 million in profit. eKupi aims to become one of the region's leading e-commerce players.
  • November 2021 - Croatia's largest domestic distributor and second-largest firm, Orbico Group (previously Agrokor), has entered the e-commerce industry. Orbico's web perfumery FABUspot, which was launched in 2021, has already finished third in the Web Retailer Award 2021, the largest e-commerce competition in the Adriatic region. Moreover, the company will target to increase its reach in the near future.

Croatia E-commerce Market Leaders

  1. Ekupi d.o.o

  2. Bauhaus.hr

  3. Pevex.hr

  4. Sancta Domenica d.o.o.

  5. Fliba d.o.o.

  6. *Disclaimer: Major Players sorted in no particular order
Croatia Ecommerce Market Concentration
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Croatia E-commerce Market News

  • May 2022 - The Croatian KupiMe platform, which is known for being the country's first of its kind and is primarily focused on group shopping and coupon sales, has recently invested significant funds in business expansion and the development of specialised software for online shopping (e-commerce). The Croatian KupiMe platform opted to expand its business into the fast-growing e-commerce sector, leveraging its many years of experience in the coupon sales market.

Croatia E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of E-Commerce of Total Retail sector
  • 4.4 Impact of COVID-19 on the E-Commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise in trustworthiness of online stores
    • 5.1.2 Croatia people appreciate local brands and support local entrepreneurs
  • 5.2 Market Challenges
    • 5.2.1 Resilience from older generations and lack of internet challenges the expansion of e-commerce
  • 5.3 Analysis of key demographic trends and patterns related to the E-Commerce industry in Croatia (Coverage to include Population, Internet Penetration, E-CommercePenetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the E-Commerceindustry in Croatia (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border E-Commerceindustry in Croatia (Current market value of cross-border & key trends)
  • 5.6 Current positioning of Croatia in the E-Commerceindustry in Europe

6. MARKET SEGMENTATION

  • 6.1 By B2C E-Commerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - By Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-Commerce
    • 6.2.1 Market size for the period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Ekupi d.o.o
    • 7.1.2 Bauhaus.hr
    • 7.1.3 Pevex.hr
    • 7.1.4 Sancta Domenica d.o.o.
    • 7.1.5 Fliba d.o.o.
    • 7.1.6 Notino s.r.o.
    • 7.1.7 Prati Me d.o.o.
    • 7.1.8 Instar Informatika d.o.o.
    • 7.1.9 Sensus Grupa d.o.o.
    • 7.1.10 Emmezeta
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Croatia E-commerce Industry Segmentation

Conducting an e-commerce business means fostering relationships and selling information, services, and goods over computer communication networks. E-commerce usually refers to trading goods and services over the internet, which means broader economic activity. E-commerce consists of B2B and B2C and internal organizational transactions that support these activities.

The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period in Croatia. The study further analyzes the overall impact of COVID-19 on the ecosystem. The scope of the report encompasses market sizing and forecast for segmentation by B2B and B2C, in which the B2C channel is further segmented by application.

By B2C E-Commerce Market size (GMV) for the period of 2017-2027
Market Segmentation - By Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B E-Commerce Market size for the period of 2017-2027
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Croatia E-commerce Market Research FAQs

What is the current Croatia E-commerce Market size?

The Croatia E-commerce Market is projected to register a CAGR of 11.9% during the forecast period (2025-2030)

Who are the key players in Croatia E-commerce Market?

Ekupi d.o.o, Bauhaus.hr, Pevex.hr, Sancta Domenica d.o.o. and Fliba d.o.o. are the major companies operating in the Croatia E-commerce Market.

What years does this Croatia E-commerce Market cover?

The report covers the Croatia E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Croatia E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Croatia E-commerce Industry Report

Statistics for the 2025 Croatia E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Croatia E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.