Market Size of Cranberries Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 3.68 Billion |
| Market Size (2029) | USD 4.49 Billion |
| CAGR (2024 - 2029) | 4.11 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
Cranberry Market Analysis
The Cranberries Market size is estimated at USD 3.68 billion in 2024, and is expected to reach USD 4.49 billion by 2029, growing at a CAGR of 4.11% during the forecast period (2024-2029).
- Due to their sour taste when consumed raw, cranberries are predominantly enjoyed as juice. This perennial crop thrives in man-made wetlands or bogs across five US states. FAOSTAT reported that global cranberry production reached 582,923.64 metric tons in 2022, an 18.5% increase from the 491,737.31 metric tons produced the previous year. Moreover, the rise of functional foods and beverages focusing on health benefits beyond essential nutrition drives cranberry use in products such as juices, supplements, and snack bars.
- The major importing nations are the United States, the Netherlands, the United Kingdom, Germany, Canada, China, and Poland. Americans consume nearly 400 million pounds of cranberries annually. The increasing popularity of cranberries in international markets, particularly in Europe and Asia, has driven global demand and contributed to the growth of the cranberry industry.
- Also, the antioxidant and anti-inflammatory traits contribute to better cardiovascular health, enhanced metabolism, and boosted immune function. Rich in phytochemicals, cranberries combat oxidative cell damage, potentially warding off diseases. Consumption of cranberries prevents urinary tract infections (UTIs) due to their unique compounds called proanthocyanidins (PACs). Given these health advantages, the cranberry market is poised for positive growth during the forecast period.
Cranberry Industry Segmentation
Cranberry plants thrive in natural or artificially created wetlands and are cultivated commercially. Renowned for a wealth of vitamins and beneficial plant compounds, cranberries are pivotal in combating urinary tract infections (UTIs). These berries are predominantly used in processing industries, leading to a diverse range of products, including juices, sauces, dried cranberries, powders, and extracts. The latter is predominantly utilized in supplements.
The cranberry market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). The report includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis.
The report offers market size and forecasts in terms of value (USD) and volume (metric tons).
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Cranberries Market Size Summary
The cranberry market is experiencing steady growth, driven by its extensive use in the processing industry and its health benefits. Primarily consumed as juice due to its sour taste when raw, cranberries are cultivated in man-made wetlands, predominantly in North America, which is the largest producing region. The United States leads in cranberry production, with significant contributions from Canada, Chile, Peru, Turkey, and Azerbaijan. The market is bolstered by the fruit's medicinal properties, including its antioxidant and anti-inflammatory benefits, which are believed to enhance cardiovascular health, metabolism, and immune function. These health advantages are expected to positively impact market expansion over the forecast period.
The demand for processed cranberry products is on the rise, particularly in North America, where cranberries are transformed into juices, jams, jellies, sauces, and more. Despite a decline in production in 2021, global cranberry cultivation is set to increase, driven by the growing use of cranberries in various processed forms. Ocean Spray Cranberry Growers Cooperative plays a pivotal role in the North American market, handling a significant portion of the cranberry harvest and producing a wide range of cranberry-based products. Partnerships with technology companies like Canomiks and Brightseed are further enhancing the market's growth by validating and exploring the health benefits of cranberries, thereby reinforcing their status as a superfruit.
Cranberries Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Increasing Demand From the Processing Industry
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1.2.2 Growing Demand for Organic Cranberries
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1.2.3 Rising Growth of E-commerce Fueling the Market
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1.3 Market Restraints
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1.3.1 High Production Cost is Limiting the Market Growth
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1.3.2 Limited Consumer Awareness in Developing Countries
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1.4 Value Chain Analysis
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2. MARKET SEGMENTATION
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2.1 Geography
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2.1.1 North America
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2.1.1.1 United States
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2.1.1.1.1 Production Analysis
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2.1.1.1.2 Consumption Analysis and Market Value
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2.1.1.1.3 Import Market Analysis (Volume and Value)
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2.1.1.1.4 Export Market Analysis (Volume and Value)
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2.1.1.1.5 Wholesale Price Trend Analysis
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2.1.1.2 Canada
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2.1.1.2.1 Production Analysis
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2.1.1.2.2 Consumption Analysis and Market Value
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2.1.1.2.3 Import Market Analysis (Volume and Value)
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2.1.1.2.4 Export Market Analysis (Volume and Value)
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2.1.1.2.5 Wholesale Price Trend Analysis
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2.1.1.3 Mexico
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2.1.1.3.1 Production Analysis
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2.1.1.3.2 Consumption Analysis and Market Value
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2.1.1.3.3 Import Market Analysis (Volume and Value)
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2.1.1.3.4 Export Market Analysis (Volume and Value)
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2.1.1.3.5 Wholesale Price Trend Analysis
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2.1.2 Europe
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2.1.2.1 Germany
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2.1.2.1.1 Production Analysis
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2.1.2.1.2 Consumption Analysis and Market Value
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2.1.2.1.3 Import Market Analysis (Volume and Value)
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2.1.2.1.4 Export Market Analysis (Volume and Value)
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2.1.2.1.5 Wholesale Price Trend Analysis
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2.1.2.2 United Kingdom
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2.1.2.2.1 Production Analysis
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2.1.2.2.2 Consumption Analysis and Market Value
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2.1.2.2.3 Import Market Analysis (Volume and Value)
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2.1.2.2.4 Export Market Analysis (Volume and Value)
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2.1.2.2.5 Wholesale Price Trend Analysis
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2.1.2.3 Spain
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2.1.2.3.1 Production Analysis
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2.1.2.3.2 Consumption Analysis and Market Value
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2.1.2.3.3 Import Market Analysis (Volume and Value)
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2.1.2.3.4 Export Market Analysis (Volume and Value)
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2.1.2.3.5 Wholesale Price Trend Analysis
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2.1.2.4 Netherlands
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2.1.2.4.1 Production Analysis
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2.1.2.4.2 Consumption Analysis and Market Value
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2.1.2.4.3 Import Market Analysis (Volume and Value)
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2.1.2.4.4 Export Market Analysis (Volume and Value)
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2.1.2.4.5 Wholesale Price Trend Analysis
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2.1.3 Asia-Pacific
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2.1.3.1 China
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2.1.3.1.1 Production Analysis
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2.1.3.1.2 Consumption Analysis and Market Value
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2.1.3.1.3 Import Market Analysis (Volume and Value)
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2.1.3.1.4 Export Market Analysis (Volume and Value)
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2.1.3.1.5 Wholesale Price Trend Analysis
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2.1.3.2 Azerbaijan
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2.1.3.2.1 Production Analysis
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2.1.3.2.2 Consumption Analysis and Market Value
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2.1.3.2.3 Import Market Analysis (Volume and Value)
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2.1.3.2.4 Export Market Analysis (Volume and Value)
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2.1.3.2.5 Wholesale Price Trend Analysis
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2.1.3.3 Japan
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2.1.3.3.1 Production Analysis
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2.1.3.3.2 Consumption Analysis and Market Value
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2.1.3.3.3 Import Market Analysis (Volume and Value)
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2.1.3.3.4 Export Market Analysis (Volume and Value)
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2.1.3.3.5 Wholesale Price Trend Analysis
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2.1.4 South America
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2.1.4.1 Chile
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2.1.4.1.1 Production Analysis
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2.1.4.1.2 Consumption Analysis and Market Value
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2.1.4.1.3 Import Market Analysis (Volume and Value)
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2.1.4.1.4 Export Market Analysis (Volume and Value)
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2.1.4.1.5 Wholesale Price Trend Analysis
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2.1.4.2 Peru
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2.1.4.2.1 Production Analysis
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2.1.4.2.2 Consumption Analysis and Market Value
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2.1.4.2.3 Import Market Analysis (Volume and Value)
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2.1.4.2.4 Export Market Analysis (Volume and Value)
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2.1.4.2.5 Wholesale Price Trend Analysis
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2.1.4.3 Brazil
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2.1.4.3.1 Production Analysis
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2.1.4.3.2 Consumption Analysis and Market Value
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2.1.4.3.3 Import Market Analysis (Volume and Value)
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2.1.4.3.4 Export Market Analysis (Volume and Value)
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2.1.4.3.5 Wholesale Price Trend Analysis
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2.1.5 Africa
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2.1.5.1 South Africa
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2.1.5.1.1 Production Analysis
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2.1.5.1.2 Consumption Analysis and Market Value
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2.1.5.1.3 Import Market Analysis (Volume and Value)
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2.1.5.1.4 Export Market Analysis (Volume and Value)
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2.1.5.1.5 Wholesale Price Trend Analysis
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Cranberries Market Size FAQs
How big is the Cranberries Market?
The Cranberries Market size is expected to reach USD 3.68 billion in 2024 and grow at a CAGR of 4.11% to reach USD 4.49 billion by 2029.
What is the current Cranberries Market size?
In 2024, the Cranberries Market size is expected to reach USD 3.68 billion.
