Market Size of Cookies Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 12.14 Billion |
| Market Size (2029) | USD 18.77 Billion |
| CAGR (2024 - 2029) | 9.10 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Cookies Market Analysis
The Cookies Market size is estimated at USD 12.14 billion in 2024, and is expected to reach USD 18.77 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).
- Bakers are developing innovative bakery products fortified with functional, low-fat, and sugar-free ingredients to reach a wider consumer base. Other factors, such as increasing consumer spending power and an increase in home bakers turning out freshly baked, healthy batches of cookies, are expected to drive the industry toward growth.
- Due to the growing concerns regarding obesity, poor diet, and other health issues, an increasing number of consumers are shifting toward better alternatives when it comes to food consumption, which is driving the expansion of the healthy cookies market. Moreover, consumers are finally developing a sense of healthy living, leading them to progressively opt for food associated with functional attributes.
- A key factor linked with the high consumption of cookies is rapid urbanization. With strategic marketing methods employed to entice new customers, the cookies market stands to benefit greatly. Additionally, the demand for freshly hand-made cookies has also surged among consumers as the consumers are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the increase in consumption of these fresh and unprocessed products is the increasing awareness of the transparency of ingredients used in these products. This market trend is expected to boost product sales in the region.
- On the other hand, the manufacturing of cookies requires high input costs, which ultimately results in the high cost of the end product. While high-priced cookies are still popular within the developed markets, the same cannot be said for underdeveloped nations where high cost is a sensitive issue. This is anticipated to restrict the growth of the cookies market.
Cookies Industry Segmentation
A cookie is defined as a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.
The global cookies market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into plain and butter-based cookies, chocolate-based cookies, and other cookies. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. Based on geography, the study provides an analysis of the cookies market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
| Type | |
| Plain and Butter-based Cookies | |
| Chocolate-based Cookies | |
| Other Cookies |
| Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Cookies Market Size Summary
The cookies market is poised for significant growth, driven by evolving consumer preferences and innovative product developments. Bakers are increasingly focusing on creating cookies with functional, low-fat, and sugar-free ingredients to cater to a broader audience. This shift is largely influenced by rising consumer awareness about health and wellness, prompting a move towards healthier food options. The trend towards fresh, hand-made cookies is also gaining momentum, as consumers seek transparency in ingredient sourcing and are more inclined towards unprocessed products. Urbanization and strategic marketing efforts further bolster market expansion, although high manufacturing costs pose challenges, particularly in underdeveloped regions where price sensitivity is a concern.
Globally, the cookies market is dominated by Europe, with North America following closely. The demand for gluten-free and dairy-free cookies is on the rise, particularly in developed European countries, driven by health concerns such as gluten intolerance and lactose intolerance. The market is characterized by a mix of local and international players, with major companies like Mondelēz International and General Mills focusing on flavor, format, and packaging innovations to maintain their competitive edge. The introduction of healthier cookie options, such as oatmeal raisin and snickerdoodles, aligns with the growing consumer preference for clean-label products. This dynamic landscape is expected to continue evolving, with new product launches and regional expansions playing a crucial role in shaping market trends.
Cookies Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Plain and Butter-based Cookies
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2.1.2 Chocolate-based Cookies
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2.1.3 Other Cookies
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2.2 Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Retailers
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East & Africa
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Cookies Market Size FAQs
How big is the Cookies Market?
The Cookies Market size is expected to reach USD 12.14 billion in 2024 and grow at a CAGR of 9.10% to reach USD 18.77 billion by 2029.
What is the current Cookies Market size?
In 2024, the Cookies Market size is expected to reach USD 12.14 billion.
