Market Trends of Continuous Testing Industry
This section covers the major market trends shaping the Continuous Testing Market according to our research experts:
Cloud Based Deployment to Grow Significantly
- The cloud plays a critical role in the deployment of continuous testing. Cloud-based testing helps reduce time-to-market, owing to the ease of deployment and collaboration assistance with the different teams in an Agile Team, easy mobile accessibility, and the ability to derive results on the go. All of these are executed with the use of cloud computing.
- Cloud-based deployment offers 24X7 support for third-party tools and APIs with zero downtime. Organizations across the world are moving to cloud-based services, which acts as more than a coming trend for modern businesses. The broad availability of cloud services to support various specialized business applications is helping companies transform into digital enterprises.
- Besides, cloud-based tools do not require time for setup and coding skills, thus, providing ease of deployment. Modern technologies are also being integrated as a part of the offering.
- For instance, Testsigma Technologies provides AI-driven continuous testing for continuous delivery as part of its cloud-based continuous testing platform for Agile and DevOps. This unified automation testing tool can automate end-to-end testing for web and mobile apps and APIs. Cloud-based testing also allows testers to perform data validation and field checks with the help of a customized database as an offering, thus, leading to secure database checks.
- The deployment of the testing process is quick compared to on-premise deployment, thus, saving time and resources. Additionally, the cloud allows access to the testing environment from anywhere, anytime. Continuous testing offers regular automated testing using platforms like Selenium to build test cases and deliver results faster.
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North America Expected to Hold the Largest Market Share
- North America is projected to be the largest contributor to the continuous testing market. The region's strong financial position enables it to invest heavily in advanced solutions and technologies. Moreover, the increasing need for reducing time in the software development lifecycle in enterprises in the United States and Canada has boosted the use of continuous testing.
- Additionally, the advancement in internet infrastructure and web and mobile applications is growing the demand for quick testing and deployment. The growing adoption of Agile and DevOps methodology has significantly impacted the organization of testing activities.
- According to Sauce Labs, 91% of software development project has adopted an Agile approach, and this trend is expected to grow in the forecast period. Many regional multination companies are adopting the Agile approach in their operations. Deloitte adopted the agile approach for the testing processes. These approaches have put an increasing focus on speed and time to market and led to the creation of smaller, integrated teams that can handle various tasks.
- Continuous testing is increasingly being adopted by the U.S. government for application development, leading to growing demand across various private companies. For Instance, companies such as Google, Netflix, Amazon, and Meta, are using DevOps to deploy software upgrades thousands of times each day, which is also expected to boost revenue growth in the region.
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