| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 2.12 Billion |
| Market Size (2030) | USD 2.52 Billion |
| CAGR (2025 - 2030) | 3.49 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Continuous Testing Market Analysis
The Continuous Testing Market size is estimated at USD 2.12 billion in 2025, and is expected to reach USD 2.52 billion by 2030, at a CAGR of 3.49% during the forecast period (2025-2030).
The development of the complex IT infrastructure combines physical systems and a virtualized environment, which needs continuous testing for proper feedback and continuous delivery. Continuous integration (CI) is already widespread in the industry. In contrast, there was some missing link in the deployment part, creating an opportunity for continuous testing and continuous deployment.
- The growing digitalization in businesses globally is creating the demand for software development. Also, developing companies are leaning toward increasing efficiency by automating their testing processes. Hence, the growing demand for continuous and timely delivery drives the market's growth.
- Adopting Agile and DevOps approaches for project management also boosts the market's growth. For instance, Tata Consultancy Services is adopting Agile and Business 4.0 concepts for their whole operations. These approaches include continuous testing rather than detecting a problem at the last stage and repeating the process.
- The dependency on traditional approaches and lack of skilled and experienced test automation workforce are hampering the growth of the continuous testing market.
- However, organizations face several challenges related to testing design for continuous testing in terms of proper integration between the different teams across the company, like business analyst teams, development, and QA teams. Although enterprises realize the importance of continuous testing, the deployment of CT has a vividly open landscape, and several companies have yet to adopt it. While there have been significant improvements in adopting continuous testing in each area of the software development lifecycle, enterprises still find it challenging to implement DevOps and continuous delivery.
- Due to the COVID-19 pandemic, several businesses had employees working from home, and the need to adopt CT tools for developers increased substantially. Companies have been increasingly moving their apps to the cloud or cloud-based platforms. Such instances necessitate the adoption of CT tools.
Continuous Testing Market Trends
Cloud-based Deployment is Expected to Grow Significantly
- The cloud plays a critical role in the deployment of continuous testing. Cloud-based testing helps reduce time-to-market, owing to the ease of deployment and collaboration assistance with the different teams in an Agile Team, easy mobile accessibility, and the ability to derive results on the go. All of these are executed with the use of cloud computing.
- Cloud-based deployment offers 24/7 support for third-party tools and APIs with zero downtime. Organizations across the world are moving to cloud-based services, which is a trend for modern businesses. According to Flexera Software, 75% of enterprises adopted Microsoft Azure for public cloud usage. The broad availability of cloud services to support various specialized business applications is helping companies transform into digital enterprises.
- Cloud-based continuous testing can save costs by eliminating the necessity for upfront hardware investments and decreasing ongoing maintenance costs.
- For instance, Testsigma Technologies offers AI-driven continuous testing for continuous delivery as part of its cloud-based continuous testing platform for Agile and DevOps. This unified automation testing tool can automate comprehensive testing for web and mobile apps and APIs. Cloud-based testing also enables testers to achieve data validation and field checks with the support of a customized database as an offering, thus leading to secure database checks.
- The deployment of the testing process is quick compared to on-premise deployment, thus saving time and resources. Additionally, the cloud allows access to the testing environment from anywhere, anytime. Continuous testing offers regular automated testing using platforms like Selenium to build test cases and deliver results faster.
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North America Holds the Largest Market Share
- North America is projected to be the largest contributor to the continuous testing market. The region's strong financial position enables it to invest heavily in advanced solutions and technologies.
- The increasing need to reduce the time spent on software development in enterprises in the United States and Canada has boosted the use of continuous testing.
- Additionally, the advancements in internet infrastructure and web and mobile applications are increasing the demand for quick testing and deployment. The growing adoption of Agile and DevOps methodology has a significant impact on the organization of testing activities.
- The US government is increasingly adopting continuous testing for application development, leading to growing demand across various private companies. For instance, companies such as Google, Netflix, Amazon, and Meta are using DevOps to deploy software upgrades thousands of times each day, which is also expected to boost revenue growth in the region.
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Continuous Testing Industry Overview
The continuous testing market is fragmented with the presence of players like Mindtree Limited, EPAM Systems Inc., Broadcom Inc. (CA Technology Inc.), IBM Corporation, and HCL Technologies Ltd.
- April 2024: HCL announced that it received three Partner of the Year awards at the Google Cloud Next ’24, held in Las Vegas. HCLTech received the Cloud Migration Specialization Partner of the Year Award for its ability to provide effective and efficient migration of applications to the cloud. HCLTech CloudSMART Industrialized Services are scalable choices for Google Cloud and multi-cloud environments.
- November 2023: The effectiveness testing platform, Cable, launched its industry-first solution, Transaction Assurance, enhancing financial crime compliance and transaction testing. It offers banks, fintechs, and payment platforms the only fully automated and continuous effectiveness testing solution for financial transactions, ensuring strict adherence to regulatory requirements related to transaction monitoring as well as sanctions Suspicious Activity Reports (SARs).
Continuous Testing Market Leaders
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Mindtree Limited
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EPAM Systems Inc.
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Broadcom Inc. (CA Technology, Inc.)
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IBM Corporation
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HCL Technologies Ltd
- *Disclaimer: Major Players sorted in no particular order
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Continuous Testing Market News
- May 2024: HCL Tech announced a collaboration with Amazon Web Services (AWS) to accelerate GenAI-led enterprise digital transformation. HCLTech and AWS will help enterprises explore and develop GenAI-led use cases, proofs of concept, tools, and solutions. They will develop a structural framework with target-based milestones aligned to a business strategy that enables the co-creation of customized GenAI-led solutions and offers clients flexible consumption models.
- October 2023: The next evolution of IBM's managed detection and response services with new artificial intelligence technologies, including the ability to escalate or close 85% of alerts to speed up security response times for clients, was revealed. The Threat Detection and Response ServicesTDRs provide 24x7 monitoring, investigation, and automatic remediation of security alerts from all appropriate technologies for clients' hybrid cloud environments.
Continuous Testing Industry Segmentation
Continuous testing (CT) is a software development process in which applications are tested continuously throughout the entire software development life cycle (SDLC). The CT aims to improve software quality across the SDLC, providing timely and crucial feedback that will allow better quality and quicker delivery.
The scope of the study for the continuous testing market considers both cloud-based and on-premise deployment solutions provided by vendors in the IT industry globally as part of managed and professional services.
The continuous testing market is segmented by services (managed service and professional service), interface (web, desktop, and mobile), deployment type (on-premise and cloud-based), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Service | Managed Service |
| Professional Service | |
| By Interface | Web |
| Desktop | |
| Mobile | |
| By Deployment Type | On-premise |
| Cloud-based | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
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Continuous Testing Market Research FAQs
How big is the Continuous Testing Market?
The Continuous Testing Market size is expected to reach USD 2.12 billion in 2025 and grow at a CAGR of 3.49% to reach USD 2.52 billion by 2030.
What is the current Continuous Testing Market size?
In 2025, the Continuous Testing Market size is expected to reach USD 2.12 billion.
Who are the key players in Continuous Testing Market?
Mindtree Limited, EPAM Systems Inc., Broadcom Inc. (CA Technology, Inc.), IBM Corporation and HCL Technologies Ltd are the major companies operating in the Continuous Testing Market.
Which is the fastest growing region in Continuous Testing Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Continuous Testing Market?
In 2025, the North America accounts for the largest market share in Continuous Testing Market.
What years does this Continuous Testing Market cover, and what was the market size in 2024?
In 2024, the Continuous Testing Market size was estimated at USD 2.05 billion. The report covers the Continuous Testing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Continuous Testing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Continuous Testing Industry Report
Statistics for the 2025 Continuous Testing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Continuous Testing analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
