Connected Packaging Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 28.27 Billion |
| Market Size (2030) | USD 41.12 Billion |
| CAGR (2025 - 2030) | 7.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Connected Packaging Market Analysis
The Connected Packaging Market size is estimated at USD 28.27 billion in 2025, and is expected to reach USD 41.12 billion by 2030, at a CAGR of 7.78% during the forecast period (2025-2030).
- Investments in intelligent packaging are increasing, with technologies such as NFC (near-field communication), RFID (radio-frequency identification), and smart labeling driving advancements. The food and beverage industry, in particular, is leveraging wireless technology integrated with smart packaging to provide consumers with real-time updates on the condition of perishable goods.
- A study conducted by a mobile commerce company indicated that 86% of consumers prefer shopping experiences that allow for interactive engagement. Connected packaging addresses this demand by enabling personalized interactions through mobile devices.
- In addition to enhancing consumer engagement, connected packaging provides modern consumers with access to brand narratives, product specifications, promotional offers, and opportunities for cross-selling or upselling. With a simple swipe of a smartphone, users can instantly access tailored content, including recipes, usage instructions, video demonstrations, and information on a company's environmental sustainability initiatives.
- Connected packaging also strengthens brand authentication by allowing consumers to verify product origins, thereby mitigating counterfeiting risks. Furthermore, it provides detailed information about the product, such as its manufacturing location and intended markets. This technology enables businesses to establish stronger connections with consumers and deliver increasingly personalized services while promoting transparency and offering consumers more comprehensive information in less time.
- However, certain challenges persist. The high costs associated with raw materials used in the production of flexible plastics are expected to impede market growth during the forecast period. Additionally, the initial implementation of technologies such as RFID tags can involve significant expenses, potentially increasing operational costs and reducing profit margins. Due to these financial constraints, many small businesses continue to refrain from adopting these advanced technologies.
Connected Packaging Market Trends
Demand from Food & Beverage Bolsters Market Growth
- Urban lifestyles in the region are shifting, leading to a growing appetite for ready-to-eat and serve food products. This trend is set to drive industry expansion. Furthermore, the food and beverage sectors are increasingly leaning towards eco-friendly and sustainable products, a shift that's poised to further accelerate growth.
- Globally, companies are channeling investments into Research & Development (R&D) with a focus on curbing their carbon footprints. This initiative is expected to bolster industry growth. Additionally, the food and beverage sector is witnessing a surge in demand, spurred by trends like the integration of wireless technology with smart packaging. This combination offers consumers real-time insights into the conditions of perishable items.
- Worldwide, consumers are becoming increasingly vigilant about the quality and safety of packaged goods, right from production to consumption. The significance of connected packaging is on the rise, driven by heightened security awareness. Such measures not only deter thefts and organized crime but also combat counterfeiting in food and beverage products, ensuring a streamlined supply chain.
- As per the Distilled Spirits Council of the United States, 2023 saw a rise in gross revenues across major alcoholic beverage categories in the United States Spirits, making up over 42% of the United States alcohol industry's revenue, were highlighted in the Annual Economic Briefing Report by the Council in February 2024. With alcohol sales on the rise and technological advancements at play, consumers are increasingly drawn to brand narratives. This has led to a surge in the use of near-field communication (NFC), blockchain technology, and augmented reality in alcoholic beverage packaging.
- From providing quick access to nutritional information to captivating consumers with interactive ads, beverage companies are harnessing the power of QR codes. A prime example is beverage titan Coca-Cola, which is embedding QR codes on its packaging to forge deeper connections with both new and loyal customers. In a move to amplify engagement, Coca-Cola's packs will prominently feature QR codes in April 2024, coinciding with the launch of the brand's Endless Summer Pass promotion. This initiative offers consumers a shot at winning tickets to major music and sporting events this summer.
North America Holds a Significant Market
- North America is expected to hold a substantial share of the connected packaging market on the back of its consistent investment in rising investment in research and development. Also, during the forecast period, demand is anticipated to be driven by rapid growth in sectors like food and beverage, pharmaceuticals, automotive, logistics, and manufacturing across the United States and Canada.
- Due to changing consumer needs, adherence to health standards, improvements in cell phones, and increased internet access, digital tools like QR codes are rapidly expanding in America. The United States welcomes QR code technology and uses it for various purposes. In the United States, a QR code can be used as a payment option, help modernize communities, comply with health regulations, and boost business sales.
- The Federal Government is currently making a significant effort to remove counterfeit goods from the supply chain of the United States Government. Connected packaging is a cutting-edge technology that uses packaging technology, including RFID and NFC. It safeguards consumers from fake items. The anti-counterfeit packaging also includes trace and track technologies. Several sectors and businesses across the region are implementing anti-counterfeit measures to reduce the income and customer loyalty losses brought on by product counterfeiting.
- Furthermore, the North America packaging sector is implementing several digital solutions to fulfill the demands of brand owners, including digital printing possibilities, numerous QR codes, NFC integration, and RFID integration, to mention a few. The United States of America and Canada are among the most digitally advanced countries globally. This rapid pace of digitalization in the future would result in automation and the broad adoption of new technologies, which influence the value chain. With real-time tracking, they will increase production and cost-effectiveness, strengthen the distribution of goods, and increase transparency.
- The United States municipalities are gradually moving towards banning products that are harmful to the environment. Firstly, the brand owners are shifting to more eco-friendly materials. Secondly, more than half of the customers across the United States are highly concerned about the environment. Connected packaging is becoming an increasingly significant way to approach sustainability by engaging, informing, and educating consumers with various cutting edge intelligent packaging options.
Connected Packaging Industry Overview
The Connected Packaging Market is highly fragmented, as it currently has many players. Several key players in the market are constantly striving to make advancements. A few prominent companies are entering into collaborations and expanding their global footprints in developing regions to consolidate their positions in the market. The major market players include Huhtamaki Oyj, Tetra Pak, Stora Enso, International Paper Co, and Sonoco Products Co.
Connected Packaging Market Leaders
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Huhtamäki Oyj
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Tetra Pak
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Honeywell International Inc.
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Stora Enso
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The International Paper Company
*Disclaimer: Major Players sorted in no particular order
Connected Packaging Market News
- February 2024: NPP Ltd has acquired Active Packaging Limited, a company with a 21-year legacy in providing flexible packaging materials across Ireland. Active Packaging is located in Omagh, Ireland and caters to the food, horticultural, and industrial sectors. Their extensive product lineup features everything from printed and plain films on rolls to pouches, lidding films, bags, and industrial stretch hooding. NPP's acquisition strategy seeks to harness the combined strengths of both companies, aiming to offer customers a broader and more refined range of packaging solutions.
- January 2024: Proampac unveiled the Moisture Protect MP-1000, the latest innovation in the ProActive Intelligence product line. Boasting a superior moisture-adsorbing capacity, this product pledges to redefine moisture protection standards in flexible packaging. Leveraging Aptar’s CSP Technologies’ 3-Phase Activ-Polymer platform, the Moisture Protect MP-1000 effectively reduces moisture levels in packaging headspace. This makes it optimal for precise moisture control applications, including point-of-care diagnostic kits, live culture probiotics, and hygroscopic food powders.
Connected Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness-Porter's Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increased Demand from the Sustainable Packaging
5.1.2 Rise of Government Initiatives Towards Anti-Counteiting
5.2 Market Restraint
5.2.1 Higher Initial Investment on Technology
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Active Packaging
6.1.2 Interactive Packaging
6.1.3 Intelligent Packaging
6.2 By Technology
6.2.1 QR Code
6.2.2 NFC
6.2.3 RFID
6.3 By End-Use Industry
6.3.1 Food & Beverage
6.3.2 Pharmaceuticals
6.3.3 Home Care & Personal Care
6.3.4 Consumer Electronics
6.3.5 Other End-User Industry
6.4 By Geography
6.4.1 North America
6.4.1.1 United States
6.4.1.2 Canada
6.4.2 Europe
6.4.2.1 United Kingdom
6.4.2.2 Germany
6.4.2.3 France
6.4.3 Asia
6.4.3.1 China
6.4.3.2 Japan
6.4.3.3 India
6.4.4 Australia and NewZealand
6.4.5 Latin America
6.4.5.1 Brazil
6.4.5.2 Argentina
6.4.6 Middle East and Africa
6.4.6.1 United Arab Emirates
6.4.6.2 Saudi Arabia
6.4.6.3 South Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Huhtamaki Oyj
7.1.2 Tetra Pak
7.1.3 Honeywell International Inc.
7.1.4 Stora Enso
7.1.5 International Paper Co
7.1.6 Sonoco Products Co
7.1.7 BASF SE
7.1.8 SIG Combibloc
7.1.9 Ball Corporation
7.1.10 Amcor PLC
7.1.11 Avery Dennison Corporation
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Connected Packaging Industry Segmentation
Connected packaging encompasses a range of solutions, including active, interactive, and intelligent packaging. This innovative approach allows product packaging to forge a direct link between brands and consumers, utilizing the technology. Through this connection, brands can relay everything from essential product information to engaging augmented reality experiences. Key activation points in connected packaging include QR codes, NFC chips, RFID, and other technology. Their usage, however, varies across industries, product types, and specific use cases. With the majority of smartphones now equipped to natively read barcodes and engage with these technologies, brands find it easier than ever to connect with their customers.
The connected packaging market is segmented by type (active packaging, interactive packaging, and intelligent packaging), by technology (QC code, NFC, RFID, and other technology), by end-user (food & beverage, pharmaceuticals, home care & personal care, consumer electronics, and other end-use industry) and by geography (North America (United States and Canada), Europe (United Kingdom, Germany, France, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Middle East and Africa (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa)). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Active Packaging | |
| Interactive Packaging | |
| Intelligent Packaging |
| By Technology | |
| QR Code | |
| NFC | |
| RFID |
| By End-Use Industry | |
| Food & Beverage | |
| Pharmaceuticals | |
| Home Care & Personal Care | |
| Consumer Electronics | |
| Other End-User Industry |
| By Geography | |||||
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| Australia and NewZealand | |||||
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Connected Packaging Market Research FAQs
How big is the Connected Packaging Market?
The Connected Packaging Market size is expected to reach USD 28.27 billion in 2025 and grow at a CAGR of 7.78% to reach USD 41.12 billion by 2030.
What is the current Connected Packaging Market size?
In 2025, the Connected Packaging Market size is expected to reach USD 28.27 billion.
Who are the key players in Connected Packaging Market?
Huhtamäki Oyj, Tetra Pak, Honeywell International Inc., Stora Enso and The International Paper Company are the major companies operating in the Connected Packaging Market.
Which is the fastest growing region in Connected Packaging Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Connected Packaging Market?
In 2025, the North America accounts for the largest market share in Connected Packaging Market.
What years does this Connected Packaging Market cover, and what was the market size in 2024?
In 2024, the Connected Packaging Market size was estimated at USD 26.07 billion. The report covers the Connected Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Connected Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Connected Packaging Industry Report
Statistics for the 2025 Connected Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Connected Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
