Market Trends of confectionery Industry
Strong demand during festive seasons and special occasions positively impacts the confectionery market worldwide
- Europe and Asia-Pacific are the leading confectionery-consuming regions, followed by North America. The consumption of confectionery products in Europe is majorly associated with celebrations, holidays, and gift-giving, leading to consistent demand throughout the year. In North America, one-fifth of consumers bought candy weekly, and slightly more (22%) bought candy multiple times per week in 2022.
- Organic, Fairtrade-certified, and Rainforest Alliance/UTZ-certified confectionery are gaining significant traction across European countries. Germany, the UK, and the Netherlands are the largest markets for chocolates made with Fairtrade-certified cocoa beans. Also, consumer preferences are influenced by the taste, texture, and format of the confectionery.
- In 2023, confectionery products witnessed a hike in their sales. The sales growth was linked to the changing eating habits of consumers. In 2023, under the confectionery segment, snack bars gained a significant volume of popularity as people preferred them over oily-stuffed snacks. On average, the Y-o-Y growth of the prices of chocolate products was valued at USD 2.34 in 2023, which was also a hike of 2.1%.
- Under the confectionery segment, chocolate is a popular treat enjoyed by individuals. There are considerations regarding its health benefits and potential drawbacks. Chocolates were consumed by 92% of the global population in 2023. Across the globe, there are a few additional factors to consider in the context of confectionery consumption from a health perspective, such as their health significance.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The demand for fortified confectionery products, and products incorporated with ingredients with functional benefits boost the growth
