Global Confectionery Fillings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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Confectionery Fillings Market Insights

The global confectionery fillings market is expected to register a CAGR of 5.7% during the forecast period (2018-2023). The companies are coming up with innovations in ingredient developments such as organic fillings and less fat content fillings. Also, the manufacturers are now making specific products on consumers’ requirements i.e. providing customized solution.

Confectionery Fillings Market Dynamics

Consumers with hectic schedules tend to be more inclined toward confectionery-filled items, as they are tasty and consume less time to prepare. These items are sold as ‘on-the-go’ snacks to appeal to busy consumers. Additionally, with the increasing number of working women in developing countries and the growing urbanization in the region, there is immense interest in confectionery fillings. There is a great interest among consumers for confectionery fillings in the ‘on-the-go’ breakfast industry. Pop-tarts, by Kellogg’s, is a perfect example of a breakfast item, whose popularity mainly relies on the variety and range of confectionery fillings used. The major restraint for the confectionery fillings market is a large amount of fat & calories and low amounts of nutrients present in the fillings. This is due to the rising concern for health and nutrition among consumers, owing to the increasing incidence of diseases, such as obesity and diabetes. However, the opportunity for confectionery fillings can be seen in the form of natural fruit and sugar-free confectionery fillings, which offer natural sweetness, along with many nutritional benefits. Moreover, innovation in flavors and blends, as well as the rise in popularity of organic and specialty fillings, such as beer-infused confectionery fillings and specialty fruit confectionery fillings, are further creating opportunities for the market.  

Confectionery Fillings Market Segmentation

The global confectionery market is segmented by type into fruit fillings, non-fruit fillings, and nut-based fillings. Fruit filling is further segmented into pineapple, cherry, strawberry, apple, apricot, and others. Traditional flavors, such as cherry, apple, and pineapple, are popular due to their use in ready-to-eat pies and off the counter baked goods. Regarding non-fruit fillings, chocolate has the highest market share, with many breakfast cereals using chocolate filling in their products due to the popularity of chocolate flavors among consumers. In the baking industry, in addition to chocolate, caramel, vanilla, and egg liqueur are popular fillings. The nut-based fillings include nougat, hazelnut, peanut, and others.

Confectionery Fillings Regional Analysis

Nut-based confectionery fillings are most popular in North America, with many candy and confections incorporated with nuts, which are popular with consumers in the region.  Europe dominates the global confectionery fillings market, followed by North America and Asia-Pacific. By country, the United States represents the largest confectionery filling market, globally, followed by China and the United Kingdom. India is a key market in Asia-Pacific and the fastest-growing confectionery filling market, worldwide. Countries in Asia-Pacific, such as China and Japan, are known for experimenting with vegetable flavors in their confections, hence, niche flavors, such as endamame and peas, are showing promising growth in the region. 

Key Developments of Confectionery Fillings Market 

2017- IOI Loders Croklaan had recently presented its new non-hydrogenated low saturated fat ingredient for confectionery fillings, commonly called as Creamelt 600 LS, at FI Europe. The company claims the new chocolate filling fat will reduce the saturated fatty acid (SAFA) by 30% without affecting the flavor and texture. 

Major Players of Confectionery Fillings 

  •  AAK.
  • Barry Callebaut.
  • Belgo Star.
  • Clasen Quality Coating.
  • ADM.

Reasons to Purchase Confectionery Fillings Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customize Confectionery Fillings Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definition

2. Research Approach & Methodology

                2.1 Introduction

                2.2 Research Designs

                2.3 Study Timeline

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modelling

                                2.4.4 Expert Validation

3. Key Findings

4. Market Overview

                4.1 Drivers

                                4.1.1 Increasing Demand for Processed Food in Developing Countries

                                4.1.2 Popularity of Sweet Confections among Consumers

                                4.1.3 Increasing Demand for Confectionery Fillings in the Breakfast Industry

                4.2 Restraints

                                4.2.1 High Amount of Fats & Calories and Low Amounts of Nutrients

                                4.2.2 Increasing Concern for Health and Nutrition

                                4.2.3 Increasing Incidents of Obesity and Diabetes among the Population

                4.3 Opportunities

                                4.3.1 Innovation in New Flavors and Blends of Fillings

                                4.3.2 Rise in Popularity of Organic and Specialty Fruit Fillings

                4.4 Porter's Five Forces Analysis

                                4.4.1 Bargaining Power of Suppliers

                                4.4.2 Bargaining Power of Buyers

                                4.4.3 Threat of New Entrants

                                4.4.4 Threat of Substitute Products and Services

                                4.4.5 Degree of Competition

5. Market Segmentation

                5.1 By Type

                                5.1.1 Fruit Fillings







                                5.1.2 Non-Fruit Fillings




                                       Egg Liqueur


                                5.1.3 Nut-Based Fillings





                5.2 By Geography

                                5.2.1 North America

                                       United States




                                5.2.2 Europe


                                       United Kingdom






                                5.2.3 Asia-Pacific






                                5.2.4 South America




                                5.2.5 Africa

                                       South Africa


6. Competitive Landscape

                6.1 Most Adopted Stratgies

                6.2 Most Active companies

                6.3 Market Share Analysis

7. Company Profiles

                7.1 Toje

                7.2 Domson

                7.3 Barry Callebaut

                7.4 Sirmulis

                7.5 Belgo Star

                7.6 Clasen Quality Coating

                7.7 AAK

                7.8 Alsino

                7.9 Zentis

                7.10 ADM

                7.11 Danisco

                7.12 Zeelandia

                7.13 Cargill

8. Appendix

                8.1 Disclaimer

                8.2 Sources

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