| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 15.00 Billion |
| Market Size (2030) | USD 18.73 Billion |
| CAGR (2025 - 2030) | 4.54 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Confectionary Packaging Market Analysis
The Confectionary Packaging Market size is worth USD 15.00 Billion in 2025, growing at an 4.54% CAGR and is forecast to hit USD 18.73 Billion by 2030.
Confectionery packaging is rapidly evolving to align with shifting consumer preferences, sustainability imperatives, and technological advancements.
- As consumers increasingly seek premium products in the confectionery sector, often willing to pay a premium for unique flavors or artisanal qualities, manufacturers are responding by investing in sophisticated packaging designs that mirror this premium positioning. Furthermore, technological innovations are reshaping the confectionery packaging landscape, with advancements in materials, printing techniques, and barrier properties broadening the horizons for packaging solutions.
- Heightened consumer concerns about packaging waste and the broader environmental ramifications of packaging have catalyzed a shift toward sustainability in confectionery packaging. This shift is evident in adopting recyclable materials such as paper and biodegradable plastics. For example, in June 2024, Austria-based Constantia Flexibles Holding GmbH unveiled EcoTwistPaper, a groundbreaking packaging solution for the confectionery sector. This wax-free twist-wrap, crafted entirely from paper, emphasizes recyclability and aligns with the global pivot towards sustainable products.
- In another instance, Mars China rolled out a Snickers bar with dark chocolate cereal, encased in mono-material flexible packaging, in January 2024. This packaging, made from a single type of Polypropylene (PP) material, champions the 'Designed For Recycling' ethos, ensuring easy recyclability in designated channels.
- Despite these advancements, the confectionery packaging industry faces challenges in procuring raw materials and managing their prices. Fluctuations in the costs of key packaging components, including plastic, paper, and aluminum, can result in pricing instability. Such instability poses challenges for maintaining competitive product pricing.
Confectionary Packaging Market Trends
Flexible Packaging Segment is Estimated to Have Significant Share in the Market
- Flexible packaging materials, including metalized films and multi-layer pouches, provide excellent barrier properties. These properties shield confectionery products from light, oxygen, moisture, and contaminants, thereby extending the shelf life of candies and other confectionery items. This preservation of freshness and quality significantly propels market growth. Additionally, many flexible packages, such as pouches, feature resealable options, enhancing product freshness and appealing to consumers who wish to maintain that freshness post-opening.
- Confectionery packaging manufacturers, such as Amcor Group and Huhtamaki Oyj, produce flexible candy wrappers that boast high twist retention, robust barrier protection, and premium embossed aesthetics. These companies also create mono polypropylene (PP) laminates and pouches, allowing for distinct pack shapes that garner heightened shelf attention, all while benefiting from integrated printing and enhanced durability.
- Confectionery product manufacturers are increasingly prioritizing innovative and sustainable packaging to fuel their market growth. For example, in November 2024, Mondelez International, an American food giant, teamed up with Amcor Group and Jindal Films. Together, they wrapped around 300 million Cadbury sharing bars in the UK and Ireland using 80% recycled plastic. This initiative is poised to mark the highest usage of recycled flexible plastic within the Cadbury brand on a global scale, with 80% of the packaging plastic being recycled, validated through mass balance and ISCC PLUS certification.
- Europe stands out as a lucrative market for confectionery product sales, with rising sales driving product demand. Data from the Government of Canada highlights that confectionery retail sales in Germany were valued at USD 12.45 billion in 2023, with projections to reach USD 12.86 billion by 2024, marking a 3.25% sales increase.
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Asia Pacific Expected to Hold High Market Share
- The confectionery sector in the Asia Pacific is expanding, largely fueled by the rising popularity of sugar-free candies and chocolates. With a growing emphasis on health, consumers are increasingly seeking low-calorie options, propelling the growth of the confectionery packaging industry. Economic growth in Asian nations, especially in Southeast Asia, China, and India, has led to rising disposable incomes. This economic uplift enables consumers to allocate more funds to non-essential items, including confectionery products such as candies, chocolates, biscuits, and snacks.
- Manufacturers across the region are responding to this demand by introducing diverse confectionery products, further fueling market growth. For instance, in January 2024, Mars China unveiled SNICKERS bar, featuring dark chocolate cereal. This innovative product caters to health-conscious consumers, boasting a low-sugar and low-glycemic index (GI) profile. Moreover, its packaging, crafted from mono-PP material, enhances recyclability in designated channels. The outer packaging box, made from Forest Stewardship Council (FSC)-certified paper, underscores a commitment to sustainability by minimizing plastic use and endorsing responsible forest management.
- Younger consumers' increasing snacking habits further bolster the confectionery market. Treats including snacks and sweets are becoming go-to choices during work or study breaks. Additionally, many Asian cultures have a longstanding tradition of incorporating sweet treats into celebrations and festivals. This cultural affinity is not just persisting but expanding. For example, in nations such as China and India, sweets play a pivotal role in festivities such as Lunar New Year and Diwali, driving heightened consumption of chocolates and other confections.
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Confectionary Packaging Industry Overview
The Confectionary Packaging market is fragmented with presence of players such as Amcor Group, Huhtamaki Oyj, Constantia Flexibles Holding GmbH and Berry Global Inc. vying for higher market share. These players are investing to make sustainable and environment-friendly packaging solutions. These companies are actively pursuing a larger share of the global market through strategies such as research & development, mergers & acquisitions, product innovation, and market expansion to promote sustainable innovations and enhance their customer base globally.
Confectionary Packaging Market Leaders
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Amcor Group
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Huhtamaki Oyj
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Constantia Flexibles Holding GmbH
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Berry Global Inc.
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Sonoco Products Company
- *Disclaimer: Major Players sorted in no particular order
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Confectionary Packaging Market News
- June 2024: Saica Group, a packaging firm, in collaboration with Mondelez, a leader in fast-moving consumer goods, unveiled a paper-based packaging solution tailored for confectionery items, including chocolates and snacks. This innovative packaging is designed for heat-sealable processes and offers the flexibility of being produced in either coated or uncoated variants.
- April 2024: European chocolate brand Cox & Co has introduced a paper flow wrap for its chocolate packaging, boasting a 12-month shelf life. This initiative, set to replace the company's compostable plastic packaging, targets a significant reduction in chocolate packaging waste destined for landfills. The revamped paper packaging will feature across the brand's trio of flavours: Mint Crunch, Miso Caramel, and Bee Pollen & Honey.
Confectionary Packaging Industry Segmentation
Confectionery packaging refers to the materials and processes used to package sweet products such as candies, chocolates, gummies, cookies, and other sugar-based treats. The primary goal of confectionery packaging is to protect the product, maintain its freshness, and make it visually appealing to consumers. The research also examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates throughout the anticipated period. The market estimates and projections are based on the base year factors and arrived at top-down and bottom-up approaches.
The confectionery packaging market is segmented by packaging type ((Flexible Packaging (Wrappers, Sackets, Liners and Pouches) and Rigid Packaging (Folding Cartons, Corrugated Boxes, Trays and Containers)), by material type (Paper, Plastic, Metal, Aluminum and Glass), by confectionary type ((Chocolate Confectionary (Slabs/Bars/Blocks, Boxed Assortments, and Other Chocolate Confectionaries), Sugar Confectionary (Jellies, Mints, Toffees, Lollipops and Other Sugar Confectionaries)) and by geography (North America, Europe, Asia Pacific, South America and Middle East and Africa), The market sizing and forecasts are provided in terms of value (USD) for all the above segments.
| By Packaging Type | Flexible Packaging | Wrappers | |
| Sackets | |||
| Liners | |||
| Pouches | |||
| Rigid Packaging | Folding Cartons | ||
| Corrugated Boxes | |||
| Trays | |||
| Containers | |||
| By Material Type | Paper | ||
| Plastic | |||
| Metal | |||
| Aluminum | |||
| Glass | |||
| By Confectionary Type | Chocolate Confectionary | Slabs/Bars/Blocks | |
| Boxed Assortments | |||
| Other Chocolate Confectionaries | |||
| Sugar Confectionary | Jellies | ||
| Mints | |||
| Toffees | |||
| Lollipops | |||
| Other Sugar Confectionaries | |||
| By Geography*** | North America | United States | |
| Canada | |||
| Europe | Germany | ||
| France | |||
| Italy | |||
| Spain | |||
| Asia | China | ||
| India | |||
| Japan | |||
| Australia and New Zealand | |||
| Latin America | Brazil | ||
| Mexico | |||
| Middle East and Africa | Saudi Arabia | ||
| United Arab Emirates | |||
| South Africa | |||
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Confectionary Packaging Market Research FAQs
How big is the Confectionary Packaging Market?
The Confectionary Packaging Market size is worth USD 15.00 billion in 2025, growing at an 4.54% CAGR and is forecast to hit USD 18.73 billion by 2030.
What is the current Confectionary Packaging Market size?
In 2025, the Confectionary Packaging Market size is expected to reach USD 15.00 billion.
Who are the key players in Confectionary Packaging Market?
Amcor Group, Huhtamaki Oyj, Constantia Flexibles Holding GmbH, Berry Global Inc. and Sonoco Products Company are the major companies operating in the Confectionary Packaging Market.
Which is the fastest growing region in Confectionary Packaging Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Confectionary Packaging Market?
In 2025, the Asia Pacific accounts for the largest market share in Confectionary Packaging Market.
What years does this Confectionary Packaging Market cover, and what was the market size in 2024?
In 2024, the Confectionary Packaging Market size was estimated at USD 14.32 billion. The report covers the Confectionary Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Confectionary Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Confectionary Packaging Industry Report
Statistics for the 2025 Confectionary Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Confectionary Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
