Market Trends of Colon Hydrotherapy Industry
This section covers the major market trends shaping the Colon Hydrotherapy Market according to our research experts:
Open System Hydrotherapy Segment Expected to Witness Considerable Growth Over the Forecast Period
Medical colon cleansing is commonly prescribed before surgery or diagnostic testing of the intestine or stomach. There are two forms of colon hydrotherapy, open system and closed system. Due to the advantages of the open system, such as it is sometimes self-guided or observed by an alternative therapist, the demand for the open system is expected to increase over the forecast period. Additionally, it is known as the new form of colonic hydrotherapy, whereas the closed one is the old way of hydrotherapy. Open systems hydrotherapy allows the patients to empty their bowels whenever they require it, and it enables comfort to the patient, which the closed system lacks. Hence, owing to such advantages, considerable segment growth is expected over the forecast period. Increasing cases of colon cancer across the world are also expected to boost segment growth, as colon hydrotherapy is one of the essential therapies for colon cancer.
Furthermore, favorable initiatives by the key players are also expected to favor segment growth. For instance, as per the European Rejuvenation Center data updated in January 2022, several commercially available open systems, such as LIBBE, offer several advantages which make the hydrotherapy process more efficient, effective, and relaxing. Using an open system, patients will know when enough water has entered the colon as they will feel the need to evacuate the bowels. Because the target patient is in control of the water flows in and out during the release. That means the muscles inside the colon are helping remove the toxins and waste more easily due to the addition of filtered water. Therefore, owing to such advantages and favorable initiatives, considerable segment growth is expected over the forecast period.
North America Expected to Witness Considerable Growth Over the Forecast Period
North America is expected to witness considerable growth over the forecast period. Factors such as the easy availability of technologically advanced products and the increasing healthcare investments in the region are among other major factors responsible for the growth of the market in the region. For instance, in April 2022, the Jalisco government announced the investment of more than USD 301.5 million in healthcare infrastructure over the next three years to build new hospitals and healthcare centers and upgrade existing ones. These government investments are predicted to provide a new opportunity for colon hydrotherapy in hospital and clinic settings, bolstering the overall market growth in the region.
The factors such as key product launches, high concentration of market players or manufacturer's presence, acquisition and partnerships among major players, and favorable initiatives in the United States are expected to drive the studied market. For instance, in October 2021, Colon Therapy Certification and Certificate Program were conducted in the top 10 Schools in the United States for Students, and they are required to complete at least 100 hours of training in these programs. Thus, the awareness among the students is anticipated to boost the colon hydrotherapy demand, propelling the growth of the studied market. The rising cases of colon cancer are also anticipated to propel the market growth in the United States. For instance, as per the Cancer Facts & Figures 2022, the American Cancer Society showed that an estimated 106,180 colon cancer as new cancer cases would be diagnosed in the United States, with includes 54,040 males and 52,140 females in 2022. Such a high prevalence of colon cancer in the United States is creating a demand for colon cleansing, which is usually preferred before a colonoscopy. Therefore, the rising prevalence of colon cancer and favorable initiatives in the country are anticipated to drive the overall studied market over the forecast period.
