Market Trends of Colombia Pouch Packaging Industry
The Standard Pouch Segment is Expected to Register the Highest Growth Rate
- In Colombia, standard pouches have diverse applications in food, beverages, personal care, household care, and healthcare. These pouches predominantly utilize materials like PE, PP, paper, or PET and boast high-barrier protection, which helps shield the products from the environment and extend their shelf life.
- Key players, such as Mondi PLC and Amcor Group GmbH, are at the forefront, offering innovative, tailor-made pouches with a variety of closure options. These cater to the specific needs of different end-user industries. Manufacturers offer many styles, ranging from K-style to flat bottom, further fueling market expansion.
- Colombia's increasing expenditure on personal care and cosmetic products, driven by a surge in disposable income and evolving consumer preferences, is a significant growth driver. The country's fondness for skincare and makeup products, especially creams, lotions, and serums, packaged in pouches, is a pivotal factor driving market growth.
- Colombia's pet population is on a steady rise, amplifying the demand for pet food and related products. Pouch-packaged pet food, designed to maintain freshness and resist moisture, is a key market growth driver. Data from the USDA showed that in 2023, the US exported pet food worth USD 46.6 million to Colombia. While this marked a decline from 2022, the figures were still an increase from those of 2020 and prior.
Understand The Key Trends Shaping This Market
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The Food Segment Expected to Dominate the Market
- Colombia's growing preference for value-added food products, especially in the health food segment, is fueling demand for pouch packaging. According to the US Department of Agriculture (USDA), Colombian consumers are increasingly seeking products with lower sodium, sugar, and preservatives while displaying a heightened interest in items rich in vitamins and minerals. This trend is reflected in the surging demand for healthier snack choices, often packaged in stand-up pouches.
- Rising tourism and urbanization in Colombia are boosting the sales of packaged food items. These products in standard puncture-resistant pouches ensure food remains safe and fresh until consumption. The USDA further highlighted that the growing acceptance of American-style eateries in Colombia leads to an infusion of Western recipes and ingredients into the local cuisine, thereby amplifying the need for pouch packaging.
- Despite being a net importer of food ingredients, Colombia has a robust food industry. The National Business Association (ANDI) of Colombia revealed that the nation is home to approximately 45,000 registered food companies. While the focus of Colombia's food industry is predominantly domestic, the nation exports to 140 countries. Notably, food processing constitutes 27% of Colombia's manufacturing sector, and it is a key driver of market growth.
- Data from the Colombia National Customs Office underscores Colombia's status as a prominent destination for US agricultural goods within South America. In 2023, Colombia ranked as the seventh-largest global market for US food and beverage exports. The US led the pack, accounting for 41% of Colombia's imports, with Brazil, the European Union, and Argentina following closely behind, underlining their collective role in accelerating Colombia's market growth.
