Market Trends of Colombia Laundry Appliances Industry
Automatic Washing Machines has the Highest Market Share
The automatic segment is expected to hold a key share of the market during the forecast period owing to a rise in the number of single-family homes and urbanization has increased the usage of automated washing machines. Fully automatic washing machines do not require any user intervention. An average washing machine takes around 10-13 years to replace; hence, the slow growth of washing machines is expected in the future. However, premium segment washing machines can lead to growth in the segment as many players are launching washing machines with multi-functional features, which might draw consumers towards replacing the old models.
Factors like rising disposable income, changing lifestyles, and technological advancements are driving the demand for these appliances. The majority of the time, early automatic washing machines were connected to a water supply via temporary slip-on connectors to sink taps. Later, as high-capacity laundry water hook-ups became more common, permanent connections to both hot and cold water sources became the norm. People who work and lead hectic lives prefer to use a washing machine over a vacuum cleaner. As a result, they save time and energy by not having to stay active during the washing cycle.
Rising Household Income of Colombia Driving the Premium Category Appliances Growth in the Market
Colombia's laundry appliances market is witnessing high demand for the premium appliances segment owing to consumers' demand for appliances that save them costs, make washing easy, and also keep clothes safe and clean after washing. Front-loading washing machines are increasingly being preferred. Consumers prefer appliances that go beyond the laundry appliances' functional design but also suit their home decoration well. In the current year, the household disposable income in Colombia amounts to more than USD 300 billion. The household disposable income per household in Colombia is forecast to grow further.