Market Share of Colombia Hair Care Industry
The market leaders have been expanding their presence in the country by launching more specialized and safer products in the market. Global players indulge in expansion as a preferred growth strategy and import their global products in the country. Moreover, the changing hair care needs of the consumers in the country are paving a way for both the global and domestic companies to debut in the potential market. The major players have an upper hand in the market due to their brand value in the global market.
Colombia Hair Care Market Leaders
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Palmolive-Colgate
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Unilever PLC
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Procter & Gamble
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L’Oréal SA
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Henkel AG & Company, KGaA
*Disclaimer: Major Players sorted in no particular order
