Market Trends of Cold-Pressed Juice Industry
Rising Demand for Fruit Juices
As consumers increasingly gravitate towards natural and minimally processed beverages, cold-pressed juices have emerged as a favored choice. These juices are perceived to retain more nutrients and boast a higher fruit content than their traditional counterparts. Furthermore, as modern life accelerates, consumers are seeking convenient ways to maintain healthy diets. Cold-pressed juices provide a portable solution for a quick nutrient boost. With a rising focus on preventative healthcare, there is a growing attraction towards products that claim to enhance immunity. Cold-pressed juices, often known for their vitamins, antioxidants, and enzymes, cater to this health-conscious trend. Moreover, as consumption and retail sales of cold-pressed juices rise, there is a burgeoning interest in innovative flavors. In June 2024, WTRMLN, a US-based brand, unveiled its ultra-hydrating lemonade, crafted from cold-pressed watermelon juice, in three enticing flavors: Lemonade, Strawberry, and Limeade.
North America is the Largest Market
American consumers are paying attention to the juice category for refreshment and nutrition and have gradually shifted their preference toward healthier beverages. The increasing number of informed buyers in the country who can differentiate between fruit juices and fruit-based beverages and rising health consciousness has boosted the demand for 100% fruit juices in the studied market. In addition, purchasing fruit juices has become more of a habitual purchase than a need-based purchase.
Canadian consumers look for healthier options and have a range of ingredients they seek to avoid when purchasing food and drink. Among the most relevant to juice manufacturers, many consumers seek products that are free from preservatives, sugar, and pesticides. Additionally, GMO-free products are sought by a significant portion of Canadian consumers. Thus, manufacturers offer certified products to fulfill consumers’ demand for such products.
The consumption of fruit juice and vegetable juice is increasing in Mexico owing to the rising population and increasing disposable income. The growing middle class and urbanization contribute to changing lifestyles and consumption patterns, with consumers seeking convenient, nutritious, and flavorful beverages that align with their evolving preferences and aspirations.
Consumers are increasingly seeking healthier beverage options, leading to a growing demand for fruit and vegetable juices in the rest of North American countries. Juices are seen as a natural and nutritious choice, providing essential vitamins and minerals. Additionally, the convenience factor of ready-to-drink juices appeals to busy consumers who are looking for quick and easy ways to incorporate healthy habits into their daily routines.
