Cold Pressed Juice Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.49 Billion |
| Market Size (2029) | USD 2.20 Billion |
| CAGR (2024 - 2029) | 8.13 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Cold Pressed Juice Market Analysis
The Cold-Pressed Juice Market size is estimated at USD 1.49 billion in 2024, and is expected to reach USD 2.20 billion by 2029, growing at a CAGR of 8.13% during the forecast period (2024-2029).
Cold-pressed juices, extracted via hydraulic press, maintain higher nutrient levels due to reduced heat production compared to traditional methods. This enhanced nutritional profile, with intact vitamins and enzymes, significantly drives rising consumer demand. As lifestyles become busier, consumers increasingly opt for convenient yet healthy food and beverage choices. Cold-pressed juices, abundant in essential nutrients, seamlessly cater to this desire for nutritious options. Additionally, urbanization and rising disposable incomes have spurred demand for premium beverages, bolstering the cold-pressed juice market. Many brands spotlight specific health advantages, from boosting immunity to enhancing skin health and energy. This focused strategy resonates with consumers, leading market players to diversify their offerings. In April 2024, Pluckk, a digital lifestyle brand, launched a preservative-free range of cold-pressed juices in ten unique flavors. Another noticeable trend is the growing consumer preference for freshly squeezed cold-pressed fruit juices. Responding to this, Horeca and food service channels are broadening their menus, introducing tropical and seasonal fruit and vegetable juices. Some venues, including bars and restaurants, are even blending cold-pressed juices into their mocktails and cocktails. With a growing inclination towards vegan, vegetarian, non-GMO, clean-label, and organic products, consumers are moving away from processed beverages. In turn, market players are introducing new products to cater to this evolving demand. For example, in August 2022, Plenish launched "Rise," a 100% organic cold-pressed juice made from pineapple, pear, spinach, and cucumber.
Cold Pressed Juice Market Trends
Rising Demand for Fruit Juices
As consumers increasingly gravitate towards natural and minimally processed beverages, cold-pressed juices have emerged as a favored choice. These juices are perceived to retain more nutrients and boast a higher fruit content than their traditional counterparts. Furthermore, as modern life accelerates, consumers are seeking convenient ways to maintain healthy diets. Cold-pressed juices provide a portable solution for a quick nutrient boost. With a rising focus on preventative healthcare, there is a growing attraction towards products that claim to enhance immunity. Cold-pressed juices, often known for their vitamins, antioxidants, and enzymes, cater to this health-conscious trend. Moreover, as consumption and retail sales of cold-pressed juices rise, there is a burgeoning interest in innovative flavors. In June 2024, WTRMLN, a US-based brand, unveiled its ultra-hydrating lemonade, crafted from cold-pressed watermelon juice, in three enticing flavors: Lemonade, Strawberry, and Limeade.
North America is the Largest Market
American consumers are paying attention to the juice category for refreshment and nutrition and have gradually shifted their preference toward healthier beverages. The increasing number of informed buyers in the country who can differentiate between fruit juices and fruit-based beverages and rising health consciousness has boosted the demand for 100% fruit juices in the studied market. In addition, purchasing fruit juices has become more of a habitual purchase than a need-based purchase.
Canadian consumers look for healthier options and have a range of ingredients they seek to avoid when purchasing food and drink. Among the most relevant to juice manufacturers, many consumers seek products that are free from preservatives, sugar, and pesticides. Additionally, GMO-free products are sought by a significant portion of Canadian consumers. Thus, manufacturers offer certified products to fulfill consumers’ demand for such products.
The consumption of fruit juice and vegetable juice is increasing in Mexico owing to the rising population and increasing disposable income. The growing middle class and urbanization contribute to changing lifestyles and consumption patterns, with consumers seeking convenient, nutritious, and flavorful beverages that align with their evolving preferences and aspirations.
Consumers are increasingly seeking healthier beverage options, leading to a growing demand for fruit and vegetable juices in the rest of North American countries. Juices are seen as a natural and nutritious choice, providing essential vitamins and minerals. Additionally, the convenience factor of ready-to-drink juices appeals to busy consumers who are looking for quick and easy ways to incorporate healthy habits into their daily routines.
Cold Pressed Juice Industry Overview
The global cold-pressed juice market features intense competition, with both local and international players vying for dominance. Notable players include Suja Life LLC, Bolthouse Farms Inc., Tropicana, Pepsico Inc., and Pressed Juicery Inc. These companies distinguish themselves through a multifaceted approach that emphasizes unique flavor profiles, premium organic ingredients, and distinct functional benefits. By meticulously selecting and combining ingredients such as exotic fruits, nutrient-dense vegetables, and specialty herbs, they create a diverse range of flavors that cater to evolving consumer preferences.
Cold Pressed Juice Market Leaders
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PepsiCo Inc.
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Bolthouse Farms Inc.
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Suja Life LLC
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Tropicana Brands Group
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Pressed Juicery Inc.
*Disclaimer: Major Players sorted in no particular order
Cold Pressed Juice Market News
- April 2024: Pressed Juicery launched a nootropics collection with three new beverages and three functional ritual packs. These products are categorized under ready-to-drink functional beverages.
- March 2024: Wonder Juice launched cold-pressed Wonder Melon and Wonder Lemon juice in sustainable packaging. The company claims that every bottle of juice boasts organic, non-GMO ingredients sourced directly from organic farms in eco-friendly, sustainable packaging.
- October 2023: Garden of Flavor LLC secured a significant investment from a group of private investors led by Roni Goldberg and BCauz Ventures, led by Sergio Bicas. The investment enables Garden of Flavor to increase its production capacity, expand its distribution network, and launch new products to meet the growing demand for high-quality and nutritious beverages.
Cold Pressed Juice Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Nutritional Value of Juice
4.1.2 Clean Product Launches
4.2 Market Restraints
4.2.1 Stiff Competition From Substitute Beverages
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Category
5.1.1 Fruit Juice
5.1.2 Vegetable Juice
5.1.3 Blends
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.2.2.1 Supermarkets/Hypermarkets
5.2.2.2 Convenience/Grocery Stores
5.2.2.3 Online Stores
5.2.2.4 Other Off-Trade Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Naked Juice Company (PepsiCo., Inc.)
6.3.2 Florida Bottling, Inc.
6.3.3 Suja Life, LLC.
6.3.4 Pressed Juicery, Inc.
6.3.5 The Juice Press LLC
6.3.6 Garden of Flavor
6.3.7 Bolthouse Farms Inc.
6.3.8 Wintergreens World
6.3.9 Village Juicery
6.3.10 Greenhouse Juice Co
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Cold Pressed Juice Industry Segmentation
Cold-pressed juices utilize cold-pressing technology for extraction. This method produces minimal heat, reducing the likelihood of microbial fermentation. As a result, cold-pressed juices can be stored and distributed with little to no preservatives.
The market is segmented by category, distribution channel, and geography. The cold-pressed juice market is segmented by type into fruit juice, vegetable Juice, and blends. The market is segmented by distribution channels into on-trade and off-trade. Off-trade is further segmented into online retail stores, hypermarkets/supermarkets, convenience/grocery stores, and other off-trade channel types. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
For each segment, the market sizing and forecasts have been done based on value (USD).
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| Fruit Juice | |
| Vegetable Juice | |
| Blends |
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Cold Pressed Juice Market Research FAQs
How big is the Cold-Pressed Juice Market?
The Cold-Pressed Juice Market size is expected to reach USD 1.49 billion in 2024 and grow at a CAGR of 8.13% to reach USD 2.20 billion by 2029.
What is the current Cold-Pressed Juice Market size?
In 2024, the Cold-Pressed Juice Market size is expected to reach USD 1.49 billion.
Who are the key players in Cold-Pressed Juice Market?
PepsiCo Inc., Bolthouse Farms Inc., Suja Life LLC, Tropicana Brands Group and Pressed Juicery Inc. are the major companies operating in the Cold-Pressed Juice Market.
Which is the fastest growing region in Cold-Pressed Juice Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Cold-Pressed Juice Market?
In 2024, the North America accounts for the largest market share in Cold-Pressed Juice Market.
What years does this Cold-Pressed Juice Market cover, and what was the market size in 2023?
In 2023, the Cold-Pressed Juice Market size was estimated at USD 1.37 billion. The report covers the Cold-Pressed Juice Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cold-Pressed Juice Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Cold Pressed Juice Industry Report
Statistics for the 2024 Cold Pressed Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cold Pressed Juice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
