Market Share of Cognitive Media Industry
The Cognitive Media Market is highly competitive owing to the presence of multiple small and large players operating in domestic and international markets. The market appears to be moderately concentrated with the major players in the market adopting key strategies such as product innovation, mergers, and acquisitions in order to widen the product functionality and expand their geographic reach. Some of the major players in the market are IBM Corporation, Google LLC, Amazon Web Services, Microsoft Corporation, among others.
- May 2020 - C More company in Finland adopted the advanced video AI from Valossa to serve their customers better and make the content attractive to audiences at a glance. With the help of Valossa's Auto preview, the company deployed a rapid and automated way to add video promotions to their platform. The added short video clips are helping the company to create excitement for customers in choosing the content they plan to watch next.
- Jun 2020 - Veritone's fully-owned subsidiary Veritone One, one of the prominent performance influencer and audio advertising agency, announced that Purple has selected the company as the agency of record for audio advertising. The company will leverage Veritone's proprietary AI technology for real-time ad campaign tracking and advanced performance reporting.
Cognitive Media Market Leaders
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IBM Corporation
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Google LLC
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Amazon Web Services
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Microsoft Corporation
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Salesforce.com, inc.
*Disclaimer: Major Players sorted in no particular order
