Market Size of Cognition Supplements Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 4.60 Million |
| Market Size (2029) | USD 6.90 Million |
| CAGR (2024 - 2029) | 8.54 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Cognition Supplements Market Analysis
The Cognition Supplements Market size is estimated at USD 4.60 million in 2024, and is expected to reach USD 6.90 million by 2029, at a CAGR of 8.54% during the forecast period (2024-2029).
With the global population aging, concerns over age-related cognitive decline and neurodegenerative diseases, notably Alzheimer's and dementia, are on the rise. Consequently, older adults are turning to supplements to bolster their cognitive health. According to the Alzheimer's Association, as of January 2024, 38.6% of individuals in the U.S. diagnosed with Alzheimer's fall within the age bracket of 75 to 84. Furthermore, 26.4% of Alzheimer's cases in the U.S. are reported in individuals aged 65 to 74.
Increasing awareness and concerns about enhancing brain health and cognitive abilities are set to propel market growth. Additionally, the global rise in the elderly demographic is poised to further fuel this growth. The World Health Organization (WHO) projects a doubling of the population aged 60 and above by 2050, with those 80 and older expected to triple. Furthermore, these products treat various cognitive and age-related disorders, such as hyperactivity and Parkinson's disease. With a rising emphasis on mental health and cognitive enhancement, the brain health supplements market is poised for significant growth.
The demand for cognition supplements is rising among consumers as these products are increasingly finding favor among individuals grappling with a spectrum of brain-related conditions, including depression, dementia, anxiety, and insomnia. An article by the Anxiety & Depression Association of America, published in October 2022, revealed that around 40 million adults in the U.S., constituting 19.1% of the population, struggle with anxiety. This growing awareness of mental health issues is poised to expand the market for cognition supplements during the study period across the globe.
Cognition Supplements Industry Segmentation
Cognition supplements are dietary supplements designed to boost cognitive functions, including memory, focus, attention, and mental clarity. The Global Cognition Supplements Market is segmented by product type, form, distribution channel, and geography. By product type, the market is segmented into natural molecules, herbal extracts, and vitamins & minerals. By form, the market is bifurcated into chewable and capsules. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail channels, and other distribution channels. Also, the study analyzes the dietary supplements market in emerging and established markets worldwide, including North America (United States, Canada, Mexico, and the Rest of North America), Europe (United Kingdom, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific( China, Japan, India, Australia and Rest of Asia-Pacific), South America ( Brazil, Argentina and Rest of South America), Middle-East and Africa (South Africa and Saudi Arabia and Rest of Middle-East and Africa). The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Natural Molecules | |
| Herbal Extract | |
| Vitamins & Minerals |
| Form | |
| Chewable | |
| Capsules |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacy/ Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Cognition Supplements Market Size Summary
The cognition supplements market is experiencing significant growth, driven by the increasing demand for products that enhance brain functions such as memory, concentration, and mood. These supplements, which often combine herbal extracts and nutrients, are gaining popularity due to their potential benefits in improving cognitive abilities. The market is further propelled by safety concerns related to cognitive decline in younger populations and the inclusion of vitamins and minerals as multi-ingredient solutions. The rising geriatric population, who often struggle to meet their dietary needs, presents a substantial opportunity for manufacturers of cognition supplements. As health becomes a more prominent lifestyle choice, companies are increasingly entering the vitamin, mineral, and botanical segments, contributing to the market's expansion.
Regionally, North America holds a significant share of the cognition supplements market, with a growing demand for products featuring herbal and natural ingredients. This trend is supported by numerous product launches in the region. Meanwhile, the Asia-Pacific region is anticipated to experience the highest growth rate, driven by a rising interest in herbal products, particularly in China. The global market is moderately consolidated, with major players like Accelerated Intelligence, HVMN Inc., and Quincy Bioscience holding substantial market shares. These companies, along with others such as Liquid Health, Inc., and Jarrow Formulas, Inc., are key contributors to the market's development, leveraging robust marketing and endorsements to promote lifestyle enhancement through cognitive supplements.
Cognition Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Rising Trend Towards Preventive Health and Wellness
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1.1.2 Growing Geriatric Population Fueling Demand for Cognitive Health Supplements
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1.2 Market Restraints
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1.2.1 Potential Side-effects and Interactions Linked to Medications
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1.3 Porter's Five Force Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Natural Molecules
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2.1.2 Herbal Extract
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2.1.3 Vitamins & Minerals
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2.2 Form
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2.2.1 Chewable
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2.2.2 Capsules
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Pharmacy/ Drug Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 United Kingdom
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2.4.2.2 Germany
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2.4.2.3 France
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2.4.2.4 Russia
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2.4.2.5 Italy
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2.4.2.6 Spain
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 India
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2.4.3.2 China
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East & Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle East & Africa
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Cognition Supplements Market Size FAQs
How big is the Cognition Supplements Market?
The Cognition Supplements Market size is expected to reach USD 4.60 million in 2024 and grow at a CAGR of 8.54% to reach USD 6.90 million by 2029.
What is the current Cognition Supplements Market size?
In 2024, the Cognition Supplements Market size is expected to reach USD 4.60 million.
