|Study Period:||2016 -2027|
|Fastest Growing Market:||Europe|
|Largest Market:||Asia Pacific|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The global coconut water market is projected to grow at a CAGR of 6.3 % during the forecast period (2022-2027).
During covid, the health trend has recently gained even more momentum, and leading players are expanding the availability oftheir products globally. Thus, products such as coconut water started gaining popularity in the global marketplace owing to its several health benefits. Furthermore, international health organizations such as WHO are encouraging consumers to strengthen their immune systems to prevent COVID-19. Various functional beverages are more popular for their immunity-boosting properties. Since coconut water is also known for enhancing immunity, it is increasingly gaining momentum nto the regular healthy hydration category by leading manufacturers to tap into the market opportunity posed.
The coconut water market is dominated by the sweetened coconut water segment which accounts for the major share. The undeclared amounts of sugar in some of the coconut water brands can be a challenge for the growth of the segment. In developed regions such as the United States, packed RTD Coconut water drinks are gaining a foothold due to consumer preference for these drinks.
Fitness and health are important to consumers. Natural alternatives to caffeinated and sugar-based energy drinks have become more popular among active and health-conscious customers. Coconut water has a low fat and sugar content, as well as a low calorie count. It's also beneficial for diabetics. Due to its nutritious characteristics, such as electrolytes and minerals, the demand for coconut water is fast increasing.
Scope of the Report
Coconut water is the clear liquid inside coconuts. In early development, it serves as a suspension for the endosperm of the coconut during the nuclear phase of development. The market has been segmented on the basis of flavor, distribution channel and geography. By flavor it is segmented into plain coconut water and flavoured coconut water. Distribution channel is segmented into Supermarket/hypermarket, Convenience stores, Online retail stores and other distribution channels. Geography is segmented into North america, Europe, Asia-pacific, South America and Middle-East & Africa. The study involves the analysis of coconut water products and their corresponding market demand in value (USD Million).
|Plain coconut water|
|Flavored coconut water|
|By Distribution Channel|
|Supermarkets and hypermarkets|
|Online retail stores|
|Other distribution channels|
Key Market Trends
Growing Preference for Natural Drinks
Globally, consumers are becoming more health-conscious and seeking healthier products such as coconut water which are marketed as a dehydrator, a natural diuretic, digestive soother, and cholesterol-lowering product. Low-sugar products are appreciated by the consumers which is quite seen in the increase in sales of coconut water across various countries in recent years. The consumption of organic products is increasing in developed regions such as Europe and is quite positively influencing the consumption of organic coconut water. With more and more innovative coconut products introduced into the market, the demand for these products is expected to grow during the forecast period.
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Asia-Pacific Dominates the market
The Asia-Pacific is expected to dominate the market in terms of packaged coconut water consumption, particularly in China, India, Indonesia, and Australia. Coconut water is highly valued in Thailand as one of the healthiest beverages. It's clear and slightly sweet-tasting liquid from green coconuts is isotonic and has a high potassium content. This makes it a perfect choice of a refresher for restoring the body's nutrient balance after sports among the millennial population in the region. Since, Asia-Pacific being one of the major producers of coconut water in the region, the quality of exporting products from the country largely depends on the processing methods followed by major companies. For instance, South East Asia's food and beverage manufacturer Tipco offers coconut water which undergoes UHT processing followed by filling in aseptic carton packs to ensure the nutrient coconut water is treated and packed gently. With an increase in the number of multinational companies setting up their manufacturing plant in the region, the market growth for these products is expected to grow during the forecast period.
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The market for coconut water is moderately fragmented. The key players in the market are focusing on growth strategies such as mergers and acquisitions, expanding their distribution capabilities to widen their presence in the market. PepsiCo inc, The Coca-Cola company, Amy & Brian Naturals, and All Market Inc are some of the prominent players who are operating in this market. For instance, in August 2020, Elegance Brands, Inc. entered into a strategic partnership with KC Distributing. As part of this agreement, KC Distributing will exclusively sell Elegance’s products, including coconut water.
In 2022, Kalbe Farma launched coconut water Hydro Coco with vitamin D3. Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. The coconut water offers 600 IU of vitamin D3 meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.
In 2021, Danone Manifesto Ventures (DMV) announced that it has acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products including coconut water.
In 2020, Phalada Pure and Sure, India’s leading organic food brand, has launched a delightfully refreshing organic coconut water beverage. This ultimate energiser is packed with vital nutrients, and high concentrations of electrolytes, potassium, calcium, and magnesium.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Flavor
5.1.1 Plain coconut water
5.1.2 Flavored coconut water
5.2 By Distribution Channel
5.2.1 Supermarkets and hypermarkets
5.2.2 Convenience stores
5.2.3 Online retail stores
5.2.4 Other distribution channels
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle East & Africa
220.127.116.11 South Africa
18.104.22.168 Saudi Arabia
22.214.171.124 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 All Market Inc
6.4.2 Amy & Brian Naturals
6.4.3 C2O Pure Coconut Water, LLC
6.4.4 Harmless Harvest, Inc
6.4.5 MOJO Organics Inc
6.4.6 PepsiCo Inc
6.4.7 The Coca-Cola Company
6.4.8 Pulse Beverage Corp
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID--19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Coconut Water Market market is studied from 2016 - 2027.
What is the growth rate of Coconut Water Market?
The Coconut Water Market is growing at a CAGR of 6.3% over the next 5 years.
Which region has highest growth rate in Coconut Water Market?
Europe is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Coconut Water Market?
Asia Pacific holds highest share in 2021.
Who are the key players in Coconut Water Market?
All Market Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, PepsiCo inc, The Coca-Cola Company are the major companies operating in Coconut Water Market.