Market Trends of Cloud-based Email Security Industry
Public Cloud Deployment Model Holds Significant Market Share
- Public cloud-based email security protects email systems through services hosted and managed by third-party providers like AWS, Google Cloud, and Microsoft Azure. According to Flexera Software, in 2024, 49% of the respondents are running significant workloads on Amazon Web Services (AWS). This arrangement allows businesses to access these services on a subscription basis and offers features such as advanced threat protection, data loss prevention, encryption, and compliance reporting. By leveraging cloud technology's scalability, flexibility, and cost-effectiveness, these solutions could help businesses mitigate the risk of cyber attacks and enhance their email security posture.
- The public cloud-hosted email security is usually suitable for businesses requiring lower upfront costs and rapid deployment, particularly for small and medium-sized enterprises (SMEs) with limited IT resources. However, concerns about data privacy and regulatory compliance may arise due to the shared nature of infrastructure in this type of cloud-based email security.
- These security solutions are being increasingly used due to their low cost. Unlike private cloud-based solutions, these solutions operate on a subscription or pay-as-you-go model, considerably reducing the need for large upfront capital investment.
- Small and mid-sized enterprises (SMEs) usually choose affordable and comprehensive security to avoid the costs of maintaining and updating their infrastructure. Additionally, public cloud solutions reduce the need for internal IT management and maintenance, enabling businesses to concentrate on their core operations while benefiting from high-level security. These advantages drive the global adoption of public cloud-based email security among SMEs across various industries.
- Moreover, as businesses expand and their email traffic and security needs increase, public cloud-based email security solutions become a compelling option for them. These solutions offer unparalleled scalability, allowing organizations to quickly and cost-effectively adjust their security infrastructure to meet changing demands. Consequently, businesses operating in dynamic environments or planning expansions benefit from these solutions, making them a preferred choice across various global industries, further propelling their demand in the market studied.
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North America is Expected to Hold Significant Market Share
- Business email compromise (BEC) and phishing and in the United States, per the Identity Theft Resource Center, are highly widespread kinds of cyber attacks, resulting in data compromises. In 2023, these attacks made up around 18% of the total cyber attacks in the nation leading to a violation of personal data. As businesses face heightened risks of cyberattacks targeting sensitive personal and financial data, there is a growing need for advanced, scalable security solutions.
- Cloud-based email security solutions deliver real-time threat detection, automated updates, and protection against evolving attack methods. These capabilities make them crucial for businesses of all sizes. This trend is expected to boost adoption across industries, particularly significant for organizations that manage large volumes of personal data or must comply with regulatory requirements, thereby driving market growth.
- The frequency of cyber threats is rapidly gaining traction in Canada, and the impact is increasing alarmingly. It is evident from the 63,519 cybercrime incidents recorded in 2023 alone in Canada, impacting 41,988 victims and resulting in losses amounting to USD 569 million, according to the Canadian Anti-Fraud Centre. Phishing scams, data breaches, and other cyberattacks targeting businesses, government agencies, and individuals have made it imperative for organizations to strengthen their cybersecurity posture.
- The Canadian government demonstrates its commitment to national cybersecurity through initiatives like the Canadian Cyber Security Centre's guidance and a USD 80 million allocation to the National Cybersecurity Consortium (NCC). These frameworks encourage businesses to adopt advanced solutions like cloud-based email security to meet compliance and protect sensitive data. Implementing these solutions helps organizations avoid cyber threats while adhering to security standards. As compliance grows more complex, businesses are likely to prefer cloud-based email security for its flexibility, ease of deployment, and data protection capabilities without extensive on-premise infrastructure.
- Key sectors in Canada, including energy, finance, healthcare, and telecommunications, are prioritizing robust cybersecurity measures to protect critical infrastructure. In 2023, the healthcare sector launched the eCE shield to enhance resilience against cyber threats. Handling vast amounts of sensitive patient data, this sector is particularly vulnerable to phishing and ransomware attacks. Cloud-based email security solutions help healthcare organizations comply with privacy regulations like PHIPA (Personal Health Information Protection Act) and safeguard patient information. This increased focus on cybersecurity is expected to drive the adoption of cloud-based email security solutions across Canada.
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