Market Share of Cloud-based Email Security Industry
The cloud-based E-mail security market comprises several global and regional players in a competitive space. Although the market poses high barriers to entry for new players, several new entrants have gained traction. The intensity of competitive rivalry in the market studied is anticipated to be high over the forecast period.
This market is characterized by moderate/high product differentiation, growing levels of product penetration, and high levels of competition. Generally, the solutions are offered as a package solution, making the consolidated offering look like a part of the product's service.
Many users opt for annual contracts to cut their costs. Lately, companies have also been opting for services that provide faster security updates. This led to increased demand for cloud-based services, as the updates can be received in real-time. The service-based industry prefers such deployment.
Innovation brings about a sustainable, competitive advantage. New markets like Big Data or the IoT are reshaping their security trends. The firm concentration ratio is anticipated to record a higher growth during the forecast period owing to several software firms consider this market a lucrative opportunity to consolidate their offerings. Overall, the degree of competition is high in the market.
Some of the major players in the market are Cisco Systems Inc., Proofpoint Inc., Trend Micro Inc., and Broadcom Inc., among others.
Cloud-based Email Security Market Leaders
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Cisco Systems Inc.
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Proofpoint Inc.
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Trend Micro Inc.
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Fortinet Inc.
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Broadcom Inc.
*Disclaimer: Major Players sorted in no particular order
