Market Trends of Clinical Communication And Collaboration Industry
Nurse Communication Segment Expected to Hold a Significant Market Share Over the Forecast Period
Nurse communication and collaboration apps are used with smartphones or other hand-held devices on a regular basis. Having the applications available on a mobile device allows nurses to see patient information at a glance and enables the clustering of care, which helps nurses be more efficient and spend more time with patients. The major factors driving the segment’s growth are increasing technological advancements and rising strategic activities by key market players.
The increasing technological advancements to improve nurse communications in healthcare organizations improve patient outcomes and boost the adoption of these technologies, which is anticipated to drive the market studied over the forecast period. For instance, in May 2022, Nursegrid, a nurse scheduling app provider, reported that its application was available on Apple and Android smartwatches. The Nursegrid app enables nurses to access their schedules on phones and smartwatches easily and communicate with patients. Hence, such technological advancements are expected to increase the accessibility of nurse communication and collaboration apps and ultimately drive the segment’s revenue over the forecast period.
Increasing strategic activities by key players, such as new solution launches, are also expected to boost the accessibility and affordability of nurse communication and collaboration applications, thereby boosting the segment’s growth over the forecast period. For instance, in June 2023, Cornell Communications reported the launch of InFORM IA Mobile, a mobile nurse call solution that is used to accommodate staff text/chat to two-way resident and community voice communication and video, among other solutions. Hence, the launch of such nurse communications solutions improves the accessibility for nurse clinical communication and collaboration applications, which is expected to drive the market studied over the forecast period.
Thus, increasing technological advancements and rising strategic activities boost the accessibility and affordability of nurse clinical communication and collaboration technologies, thereby driving the segment’s growth over the forecast period.
North America Expected to Hold a Significant Market Share Over the Forecast Period
The clinical communication and collaboration market in North America is driven by factors such as the increasing adoption of electronic health records, advanced healthcare infrastructure, and growing strategic activities by key markets in regional countries.
The increasing adoption of digital healthcare solutions such as telehealth platforms improves real-time communication among healthcare providers and boosts the demand for clinical communication and collaboration technologies to improve patient outcomes, thereby driving the market studied over the forecast period. For instance, according to the Canadian Digital Health Survey of April 2024, the online survey conducted in November 2022 with 12.44 thousand Canadians across all provinces and territories, around 83% of the study population was interested in sending prescriptions directly to the pharmacy through the patient portal, and around 59% of the study population was interested in teleconsultation. Hence, the increasing adoption of digital health solutions, such as telehealth platforms, is expected to drive the market studied over the forecast period.
Furthermore, rising technological advancements in the development of clinical communication and collaboration tools are also expected to increase the accessibility of clinical communication and collaboration solutions, which will ultimately drive the market studied over the forecast period. For instance, in July 2024, Abridge, Mayo Clinic, and Epic collaborated to develop a generative AI ambient documentation workflow specifically designed for nurses. This technology improves patient communication and team-based collaboration and enhances patient outcomes, which are expected to drive the market studied over the forecast period. Hence, the development of technologies improves the accessibility of clinical communication applications, which is expected to drive the market studied over the forecast period.
Increasing strategic activities, such as new product launches by key players, are also expected to drive the market studied over the forecast period. For instance, in March 2023, CarepathRx, a pharmacy and medication management solutions provider, reported the launch of the mobile application CarepathRx Patient Therapy Mobile (CPTM). By using this app, patients can message the pharmacy team directly from the app for any questions or concerns they may have, fostering efficient and personalized communication. Hence, such strategic activities are expected to drive the market studied over the forecast period.
Hence, the growing adoption of digital healthcare solutions, rising technological advancements, and increasing strategic activities, such as the launch of new clinical communication applications, are expected to drive the market studied over the forecast period.
