Market Share of Clickstream Analytics Industry
The clickstream analytics market is fragmented, with many legacy players and new players rolling out cost-effective solutions to help companies process and analyze data in real time and at scale.
• September 2023: Oracle added AI capabilities to Oracle Analytics Cloud, leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service. The new capabilities assist analytics self-service users to conduct sophisticated analysis more quickly and efficiently and make better business decisions without having to wait for data scientists or IT teams.
• July 2023: Google LLC AWS launched a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their accounts' security and compliance perimeter and customize the processing and analytics to their requirements.
Clickstream Analytics Market Leaders
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Adobe Systems Incorporated
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Oracle Corporation
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Google LLC
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IBM Corporation
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Microsoft Corporation
*Disclaimer: Major Players sorted in no particular order