Clickstream Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Clickstream Analytics Market Demand and it is segmented by Offering (Software, Services), Application (Click Path Optimization, Website/application Optimization, Customer Analysis), End-user Industry (Retail, Media & Entertainment, Telecom & IT, BFSI, Transport & Logistics, Energy & Utilities), and Geography.

Home Market Analysis Technology, Media and Telecom Research Information Technology Research IT Software Research Analytics and Business Intelligence Research Clickstream Analytics Market

Clickstream Analytics Market Size

Clickstream Analytics Market Outlook
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 14.70 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Clickstream Analytics Market Companies

*Disclaimer: Major Players sorted in no particular order
setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Clickstream Analytics Market Analysis

The Clickstream Analytics Market was valued at USD 947.65 million in 2020 and is expected to reach USD 2157.90 billion by 2026, at a CAGR of 14.7% over the forecast period 2021 - 2026. As the population is inclining towards e-commerce and digital revolution is underway, companies are adopting clickstream analytics solutions to track customer's online journey and provide customized offering.

  • A major factor driving the market is the rapid adoption of mobile technology that is providing multiple digital touch points to the companies that require to be assessed and analyzed. These techniques have enabled companies leverage clickstream analytical insights to develop new products, enhance present product portfolio and improve their websites and applications to reduce customer churn and increase customer satisfaction.
  • Upcoming data privacy acts safeguard customers behaviour online and fine heavy penalties on companies violating this law. For instance, New York Privacy Act, suggested in June 2019 will allow New Yorkers to find out what data is collected on them and with whom the data is being shared. State residents will also gain the right to request any personal data be corrected or deleted, and ask that companies not share or sell that data with any third parties.

Clickstream Analytics Market Trends

This section covers the major market trends shaping the Clickstream Analytics Market according to our research experts:

Retail Industry to Dominate the Market

  • To stay competitive in the growing e-commerce market and to address customer requirements and behavior there is a greater demand for clickstream analytics to analyze the behavior of users of a web site, segment the site traffic and gather data based on user attributes, including demographic data and purchase history. 
  • Various customer tendencies are often measured by some standard metrics like their visit durations, search terms, ISPs, countries, browsers, etc. The process can enable a company to know what visitors are thinking about. 
  • Salesforce predicted in 2018 that more purchases will be made with mobile phones during the holiday season than any other devices. Thus clickstream analytics is expected to grow for smartphones segment. 
Clickstream Analytics Market Trends

Asia-Pacific to Witness the Highest Growth

  • Asia is a major player in the changing retail landscape due to rise in e-commerce startups.
  • China leads the e-commerce market with Alibaba recently opening a pop-up store in Australia and reflecting the ‘phygital’ trend towards digitally-enhanced offline experiences. Clickstream analytics will help to measure the success of such initiatives.
  • The APAC region is diverse and unique and made up numerous different cultures, traditions, and languages and a complex digital landscape. In order to be successful, brands need to be aware of these differences and adapt their marketing strategies accordingly. To contribute in the same, clickstream technologies will analyze customer's behaviour and help brands personalise offerings for each customer. 
Clickstream Analytics Market Size

Clickstream Analytics Industry Overview

The market is fragmented with many legacy playersand new players rolling out cost-effective solutions to help companiesprocess and analyze data in real time and at scale.

  • June 2019 - Data analytics startup IQLECT announcedShopIQ. The “enterprise-grade” analytics platform uses machine learning and predictive analytics to help online sellers provide real-time, 1-on-1 customer personalization to improve conversions and sales.
  • January 2019 -Fastly, an edge cloud platform providerteamed withMicrosoft planned to create a customer-facing solution for real-time analysis on high-volume click-stream data, based on Azure Data Explorer (ADX).
  • October 2018 -Astronomer, creator of Apache Airflow platform, announced successfulcompletion of its streaming data routing (“Clickstream”) division into the newly createdMetaRouter, which wouldprovide SaaS, private cloud and on-premise data routing solutions for organizations requiring enhanced security and flexibility.

Clickstream Analytics Market Leaders

  1. Adobe Systems Incorporated

  2. Oracle Corporation

  3. Google LLC

  4. IBM Corporation

  5. Microsoft Corporation

*Disclaimer: Major Players sorted in no particular order

Adobe Systems Incorporated, Oracle Corporation, Google LLC, IBM Corporation, Microsoft Corporation
Need More Details on Market Players and Competitors?
Download Sample

Clickstream Analytics Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints is Encouraging the Market Growth

    4. 4.4 Market Restraints

      1. 4.4.1 Data Privacy Laws are Limiting the Market Growth

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Offering

      1. 5.1.1 Software

      2. 5.1.2 Services

    2. 5.2 By Application

      1. 5.2.1 Click Path Optimization

      2. 5.2.2 Website/Application Optimization

      3. 5.2.3 Customer Analysis

    3. 5.3 By End-user Industry

      1. 5.3.1 Retail

      2. 5.3.2 Media & Entertainment

      3. 5.3.3 Telecom & IT

      4. 5.3.4 BFSI

      5. 5.3.5 Transport & Logistics

      6. 5.3.6 Energy & Utilities

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Adobe Systems Incorporated

      2. 6.1.2 Oracle Corporation

      3. 6.1.3 Google LLC

      4. 6.1.4 IBM Corporation

      5. 6.1.5 Microsoft Corporation

      6. 6.1.6 SAP SE

      7. 6.1.7 Connexity inc.

      8. 6.1.8 Hewlett Packard Enterprise

      9. 6.1.9 Jumpshot Inc.

      10. 6.1.10 Splunk Inc.

      11. 6.1.11 Talend, Inc.

      12. 6.1.12 Verto Analytics Inc.

      13. 6.1.13 WebTrends Corporation

      14. 6.1.14 Vlocity, Inc.

    2. *List Not Exhaustive

  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Clickstream Analytics Industry Segmentation

Various end-user verticals particularly the BFSI, telecom & IT, and retail sectors areadopting clickstream analytics to optimize and analyze their customer behaviour and search trends. There is agrowing demand for clickstream analytics in large enterprises due to its cost-effective and time-efficient features SMEs are embracing the technology since there is a requirement of low-cost solutions due tolimited budget.

By Offering
Software
Services
By Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
By End-user Industry
Retail
Media & Entertainment
Telecom & IT
BFSI
Transport & Logistics
Energy & Utilities
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Need A Different Region Or Segment?
Customize Now

Clickstream Analytics Market Research FAQs

The Clickstream Analytics Market is projected to register a CAGR of 14.70% during the forecast period (2024-2029)

Adobe Systems Incorporated, Oracle Corporation, Google LLC, IBM Corporation and Microsoft Corporation are the major companies operating in the Clickstream Analytics Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Clickstream Analytics Market.

The report covers the Clickstream Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Clickstream Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Clickstream Analytics Industry Report

Statistics for the 2023 Clickstream Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Clickstream Analytics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Clickstream Analytics Market Report Snapshots

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Clickstream Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)