Market Trends of Citrus Fruit Coatings Industry
This section covers the major market trends shaping the Citrus Fruit Coatings Market according to our research experts:
Growing Consumption of Citrus Fruits
The growing consumption of citrus fruit is vastly driving the market studied, owing to changing consumer preferences. Oranges are highly consumed in American region, specially in Brazil and United States. The demand for citrus fruit coatings is augmenting for it is specially formulated for packers who require a highly attractive and durable shine all the way to market. The fruits packed for domestic or international consumption, packers use a coating that protects fruit under extreme processing, environmental and shipping conditions from the packinghouse to the marketplace, and ultimately to the consumer, without jeopardizing the health of the fruit. Thus, boosting consumer preference and contributing to the market studied.
North America is the Largest Market
North America holds the largest share of the market studied owing to higher production, and consumption in the region. Manufacturers of the country are concentrating on innovations to produce premium hybrid coating for citrus, specially highest quality carnauba coatings to save the fruit to prevent the loss of moisture, which keeps Citrus Fruits juicy and fresh for long period. The naturally produced citrus fruit coating such as shellac, consisting no ammonia or morphine are catering to the growth of the market in North America especially for greening and conservation of the environment.
