Market Trends of Cider Industry
This section covers the major market trends shaping the Cider Market according to our research experts:
Surge in Demand for Gluten-Free Alcoholic Beverages
A growing number of alcohol consumers prefer cider over a beer as it is gluten-free, and often sweeter and more refreshing than beer during summer. Various cider manufacturers such as ACE Cider and Crispin Cider Co. claim that most of their cider are naturally gluten-free because cider comes directly from apples which contain zero gluten. Rising instances of gluten-intolerance, associated with celiac disease and increase in knowledge of consuming quality food and beverage is propelling the demand for gluten-free products. Additionally, gluten-free beverages are believed to improve cholesterol levels and promote digestive health. Thus, consumers are inclined towards natural and nutrient-based drinks, which provide health benefits and immunization. Health attributes are particularly important to develop countries, in which consumers are willing to pay a premium price for more health benefits in a product. Thus, with rising instances of celiac disease and increasing demand for gluten-free products, the demand for cider is expected to rise as a suitable gluten-free alternative to beer.
Strategic Investments in Terms of Expanding Geographical Reach
Europe, particularly the United Kingdom, is a prominent market for cider, with cider being one of the most popular alcoholic beverages consumed. However, some of the markets having a large scope of expansion include Asia-Pacific, due to low penetration and North America, due to emerging market players. In the United States, cider is often positioned as an alternative to beer. However, the cider market is not as developed and has a great opportunity to develop due to the high average alcohol consumption rates in the U.S. Moreover, it is gluten-free beverage, and thus, it is expected to grow steadily in the country, due to the growing demand from gluten avoiding consumers.
