Cider Market Size (2024 - 2029)

Cider Market Size Summary

The cider market is poised for significant growth, driven by increasing consumer demand for alcoholic beverages and a rising awareness of cider's gluten-free and health-oriented benefits. As consumers seek alternatives to traditional beers, cider's appeal as a gluten-free option that is often sweeter and more refreshing is gaining traction, particularly among those with gluten intolerance or celiac disease. This trend is supported by the growing preference for natural and nutrient-based drinks that offer health benefits, which is especially pronounced in developed countries where consumers are willing to pay a premium for such products. The market is characterized by innovation in flavors and product offerings, with companies like Diageo and Heineken introducing new varieties to capture consumer interest and expand their market presence.

Geographically, Europe, especially the United Kingdom, remains a stronghold for cider consumption, but there are significant growth opportunities in regions like Asia-Pacific and North America, where cider's penetration is still low. In the United States, cider is increasingly positioned as a beer alternative, benefiting from the country's high alcohol consumption rates and the growing demand for gluten-free beverages. The global cider market is fragmented, with numerous regional and international players such as Heineken N.V., Carlsberg Breweries A/S, and C&C Group Plc leveraging product innovation, expansions, and strategic mergers and acquisitions to enhance their market share and consolidate their offerings. These strategies are aimed at optimizing product portfolios and gaining dominance in local markets, further fueling the market's growth trajectory.