Chromebook Market Size
| Study Period | 2019 - 2029 |
| Market Volume (2024) | 21.24 Million units |
| Market Volume (2029) | 25.97 Million units |
| CAGR (2024 - 2029) | < 4.00 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Chromebook Market Analysis
The Chromebook Market size in terms of shipment volume is expected to grow from 21.24 Million units in 2024 to 25.97 Million units by 2029, at a CAGR of less than 4% during the forecast period (2024-2029).
- Chromebooks, designed for cloud-centric operations, align with the increasing industry shift towards cloud computing. As more applications and data migrate online, the demand for devices that can support this transition is growing. Chromebooks, with their cloud-focused Chrome OS, are well-positioned in this evolving landscape.
- AI integration in Chromebooks is becoming more significant, enhancing their functionality and user experience. AI improves search capabilities within Chrome and Google applications, providing more relevant results and suggesting related topics based on user queries. As AI technology evolves, it introduces innovative features that enhance the Chromebook experience for diverse user demographics.
- The affordability of Chromebooks makes them attractive to budget-conscious consumers, especially in educational settings where institutions often operate under tight budget constraints. Their lightweight design, quick boot-up times, and minimal maintenance requirements enhance their appeal.
- In regions such as Asia-Pacific and Europe, government initiatives aimed at improving digital literacy and education infrastructure are driving Chromebook adoption. Investments in digital education are creating opportunities for manufacturers to expand their presence in these emerging markets.
- The Chromebook market is characterized by intense competition among major players like HP, Dell, Lenovo, Acer, and Google. These companies continuously innovate to enhance performance, security, and usability while catering to diverse consumer needs through various product offerings. In October 2024, Samsung introduced the new Galaxy Chromebook Plus, an ultra-portable, thin, and light laptop with a sleek design and an eye-catching Neptune blue color. It comes equipped with 8GB of RAM, an Intel Core 3 100U (Raptor Lake-R) processor, 256GB of storage, a 15.6” OLED screen, and up to 13 hours of battery life. It is also the first Chromebook Plus to include the Quick Insert key.
- The growing availability of affordable laptops and tablets is attracting potential Chromebook customers, particularly those looking for devices with better offline capabilities and a wider range of software options. As tablets with advanced features and smartphones capable of functioning as PCs gain traction, they could potentially shift focus away from Chromebooks.
- The war has intensified existing supply chain issues, causing shortages of essential components like semiconductors, which disrupts Chromebook production timelines. Additionally, general inflation has increased the costs of raw materials and manufacturing. As a result, manufacturers may pass these costs onto consumers, leading to higher Chromebook prices. The geopolitical landscape may also affect trade policies, influencing the cost and availability of Chromebooks in different regions, particularly if tariffs or sanctions are imposed.
Chromebook Market Trends
Education Segment to Hold Significant Market Share
- Chromebooks are designed to be user-friendly, with a straightforward interface and quick boot-up times. This ease of use is particularly beneficial for students and educators who may not be tech-savvy. Further, Chromebooks offer simplified IT management for schools. They can be easily administered from a central console, allowing IT staff to deploy updates and manage devices efficiently. Additionally, their robust security features—such as automatic updates and protection against ransomware—provide peace of mind for educators concerned about data breaches.
- As education continues its transition to digital platforms, Chromebooks emerge as pivotal tools, equipping students for a tech-centric future. By fostering essential digital skills, Chromebooks bolster students' preparedness for both advanced studies and the job market. Governments across the region are bolstering Chromebook sales by promoting technology in education through subsidies and programs designed to enhance digital literacy.
- Prominent market players such as Google LLC, HP Inc., and Apple Inc. are launching new products owing to increasing demand for Chromebooks in the education sector. For instance, in 2024, Google is launching 15 new Chromebooks, including six tailored for Advanced Use and nine for Learning Anywhere, alongside the Chromebook Plus. These initiatives aim to empower both educators and students with essential tools for contemporary learning.
- Morever, the advancement in chrome operating system with the integration of AI and machine learning technology accelerate market growth. To bolster student engagement with educational content, Google is rolling out AI-driven features in Chrome, such as Optical Character Recognition (OCR). This allows screen reader users to extract text from PDFs, significantly boosting accessibility for numerous learners. Updates to the reading mode include integrated OCR, a read-aloud feature, and a line focus capability, where ChromeOS highlights text lines as they're read aloud. Furthermore, Google is enhancing ChromeOS with natural-sounding text-to-speech (TTS) voices, a change poised to elevate reading comprehension.Such technological advancement in chromebook is expected to boost the demand for these devices in education sector.
- Due to the widespread use of video conferencing in education, Chromebooks effectively support platforms like Google Meet, Zoom, and other virtual learning services. Also, users can easily access Google's productivity tools (Docs, Sheets, Slides, etc.) on all Chromebooks, enabling real-time document creation, editing, and collaboration.
- As modern education increasingly relies on digital tools and online learning platforms, the adoption of Chromebooks has surged. For instance, in March 2024, Accenture launched LearnVantage, investing USD 1 Billion over three years and acquiring udacity, to equip clients with essential skills for enhanced business value in the AI economy.
- Personalized learning programs, tailored to each student's unique pace and style, demand adaptable and easily accessible digital tools. Chromebooks, boasting cloud-based applications and seamless integration with diverse learning resources, empower students to utilize an array of tools, facilitating self-paced learning. A 2023 Clever's survey revealed that 63 percent of K-12 teachers in the U.S. believe that education technology (edtech) most significantly influences self-paced learning for students. This was closely followed by 56 percent of teachers who noted edtech's primary impact on extending or enriching student learning.
Asia Pacific is Expected to Witness a High Market Growth Rate
- Asia Pacific is expected to grow with significant CAGR during the forecast period owing to increasing disposable income, increasing internet penetration across developing nations, and adoption of digital learning. Countries across the Asia Pacific, such as India, China, Japan, and Southeast Asia, are embracing digital learning solutions. Schools are turning to Chromebooks, drawn by their affordability, user-friendliness, and seamless integration with Google Workspace.
- Due to the rising demand for Chromebooks in the education sector, key vendors operating in the market focus on new product launches and business expansion. In October 2023, HP and Google partnered to manufacture Chromebooks in India. As per HP, this collaboration aims to bolster India's digital education ecosystem. The goal is to empower students by offering affordable, safe, and high-quality computing devices to educational authorities, schools, and institutions.
- As internet access broadens across the APAC region, especially in its rural and underserved locales, the appetite for devices enabling online connectivity and education surges, propelling the adoption of Chromebooks. According to Datareportal, as of January 2024, Oceania led the Asia-Pacific region with an internet penetration rate of 77.5 percent. In contrast, South Asia recorded a penetration rate of 51.5 percent. Such increased internet penetration across the region is projected to create new market opportunities.
- Chromebooks, being more affordable than traditional laptops, appeal significantly to students and families. This affordability is especially crucial in emerging markets, where budget constraints are widespread. As remote work becomes more prevalent in Asia Pacific region, businesses are increasingly seeking secure and easy-to-manage devices. Chromebooks, with their robust security features and integration with enterprise tools, are particularly appealing for this purpose. These factors are driving the rising popularity of Chromebooks in the APAC market.
Chromebook Industry Overview
The Chromebook market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. While several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. This fragmentation is driven by the demand for Chromebook products across a wide range of end-users, allowing both large and small companies to coexist and thrive in the market.
Leading companies in the Chromebook market include Dell Inc., ASUSTek Computer Inc., HP Inc., Lenovo Group, Hisense Group, Microsoft Corporation, Haier Group Corporation, and Samsung Electronics Co. Ltd. These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.
Companies prioritize innovation to succeed in the market, as demand for technologically advanced products is accelerating. In recent years, significant technological advancements in chromebooks due to the integration of AI and machine learning have transformed the market. Companies that invest in emerging markets and adapt their offerings to regional needs are likely to gain a competitive advantage in this fragmented market.
Chromebook Market Leaders
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Dell Inc.
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HP Inc.
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Samsung Electronics Co., Ltd.
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Acer Inc.
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Lenovo Group
*Disclaimer: Major Players sorted in no particular order
Chromebook Market News
- October 2024: Lenovo launched two 10.95-inch convertible laptops: the Chromebook Duet (11”, 9) and the Chromebook Duet EDU G2. Both feature a 2K display, striking a balance between design and performance. The Chromebook Duet (11”, 9) boasts a full metal chassis, fortified with Corning® Gorilla® Glass for superior durability, and comes with a soft protective folio. This makes it an ideal portable companion, ready to entertain, adapt, and inspire creativity. Meanwhile, the Chromebook Duet EDU G2 serves as a valuable educational tool for both students and teachers, enhancing its durability with a rugged case and a detachable keyboard.
- August 2024: Acer has introduced its latest laptop models, the Chromebook Plus 15 and Chromebook Plus 14, in India. These models cater not only to standard users but also to enterprise and education sectors. Both Chromebooks boast Full-HD LCD displays and are driven by either Intel or AMD Ryzen processors. They come with configurations of up to 16GB RAM and 512GB storage. Additionally, Acer highlights that both the Chromebook Plus 15 and Chromebook Plus 14 come integrated with Google's applications, enhanced by the company's Gemini AI features.
Chromebook Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 User-Friendly Interface and Quick Boot Times Drives Adoption in Education Sector
5.1.2 Increasing Shift Towards Online Services
5.2 Market Restraints
5.2.1 Cloud Connectivity Issues in Emerging Regions and Limited Local Data Storage
6. MARKET SEGMENTATION
6.1 By Product Type
6.1.1 Tablets
6.1.2 Laptops
6.1.3 Convertibles
6.2 By End-user
6.2.1 Education
6.2.2 Corporate
6.2.3 Others
6.3 By Geography***
6.3.1 North America
6.3.2 Europe
6.3.3 Asia
6.3.4 Australia and New Zealand
6.3.5 Middle East and Africa
6.3.6 Latin America
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Dell Inc.
7.1.2 Acer Inc.
7.1.3 Lenovo Group Limited
7.1.4 Hisense Group
7.1.5 Samsung Electronics Co., Ltd.
7.1.6 HP Inc.
7.1.7 ASUSTeK Computer Inc.
7.1.8 Microsoft Corporation
7.1.9 Toshiba Corporation
7.1.10 Haier Group Corporation
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Chromebook Industry Segmentation
A chromebook is a laptop that operates on Chrome OS, an operating system developed by Google. Unlike traditional laptops that typically run Windows or macOS, Chromebooks are designed primarily for internet-based activities and rely heavily on cloud computing.
The study tracks the revenue accrued through the sale of chromebook products by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The Chromebook market is segmented by product type (tablets, laptops, and convertibles), end-user(education, corporate, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
| By Product Type | |
| Tablets | |
| Laptops | |
| Convertibles |
| By End-user | |
| Education | |
| Corporate | |
| Others |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Middle East and Africa | |
| Latin America |
Chromebook Market Research FAQs
How big is the Chromebook Market?
The Chromebook Market size is expected to reach 21.24 million units in 2024 and grow at a CAGR of less than 4% to reach 25.97 million units by 2029.
What is the current Chromebook Market size?
In 2024, the Chromebook Market size is expected to reach 21.24 million units.
Who are the key players in Chromebook Market?
Dell Inc., HP Inc., Samsung Electronics Co., Ltd., Acer Inc. and Lenovo Group are the major companies operating in the Chromebook Market.
Which is the fastest growing region in Chromebook Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Chromebook Market?
In 2024, the North America accounts for the largest market share in Chromebook Market.
What years does this Chromebook Market cover, and what was the market size in 2023?
In 2023, the Chromebook Market size was estimated at 20.39 million units. The report covers the Chromebook Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Chromebook Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Chromebook Industry Report
Statistics for the 2024 Chromebook market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Chromebook analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
