Market Trends of China Wheat Protein Industry
Animal Feed, Food and Beverages Industry holds the Largest Segment by End User
- In the Chinese market, wheat protein was majorly accepted for use in the animal feed segment, followed by the food and beverages segment, in undefined. In the food and beverages sector, this protein has immense applications in bakery foods, RTE foods, and breakfast cereals due to its functionalities and protein fortification.
- Functionalities of wheat protein, such as providing the binding required for the pellet or granule forms of feed and water insolubility that decreases pellet breakdown, are driving its applications in the animal feed segment, making it one of the most preferred segments for wheat protein usage.
- The market is further growing with the innovative strategic moves of local and regional players in the country, increasing product availability and trust among consumers. Additionally, gluten sensitivity or intolerance is an issue for a significant population in China, while many others can safely consume wheat protein. Some people have severe allergies to other common protein sources like soy or almonds, which has led to a preference for wheat-based substitutes in some products. Hence driving the need for wheat protein as a functional food ingredient for the F&B industry.
Understand The Key Trends Shaping This Market
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Wheat Protein Concentrates Holds a Significant Share.
- Concentrates (especially wheat gluten) are leading the market. The wheat protein concentrate is obtained from gluten. Their water absorption and structure-building properties make them preferable for various applications.
- The continuously rising production of wheat protein concentrates (WPC) with non-genetically modified organisms (GMOs), organic, and clean-label claims for natural products is projected to drive the segment. For instance, according to the UN Comtrade Statistics, China's gluten import value accounted for USD 2.43 million in 2021, while its import value in 2021 accounted for USD 2.01 million, indicating its significant demand.
- Further, the food and beverages sector's dominance is led by the increased use of wheat protein concentrate due to its functions, including strength, flexibility, remarkable efficiency, and high protein content. Moreover, WPC can be used as a meat extender or replacer in meat products like sausages, patties, and meatballs to increase protein content while supplying texture and binding qualities. Additionally, it aids in lowering the total amount of fat in meat products. Hence, wheat protein concentrate drives the Wheat protein market in China.
