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China Wheat Protein Market Size (2024 - 2029)

The market size for wheat protein in China is experiencing growth driven by evolving dietary preferences among the expanding middle class, which has led to increased demand for protein-rich foods, including wheat-based products. The food and beverages sector, particularly in meat alternatives and bakery products, is witnessing rapid expansion due to the rising consumption of wheat protein-enriched items. To cater to these changing consumer demands, the Chinese food industry is innovating with new wheat-based products, such as protein isolates, and incorporating wheat protein into plant-based diets and functional foods. These trends collectively contribute to the positive expansion of the wheat protein market in China.

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Market Size of China Wheat Protein Industry

China Wheat Protein Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.55 %
Fastest Growing Market Animal Feed
Largest Market Personal Care and Cosmetics
Market Concentration High

Major Players

China Wheat Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

China Wheat Protein Market Analysis

The China wheat protein market size is expected to grow from USD 124.0 million in 2023 to USD 162.5 million by 2028, at a CAGR of 5.55% during the forecast period (2023-2028).

  • The middle class has been boosted in China as the economy has developed, which has caused changes in dietary preferences. Protein-rich foods are becoming increasingly popular among consumers, and wheat-based products, which frequently contain protein, have grown in popularity. In the food and beverages segment, meat & meat alternatives and bakery are the fastest-growing sub-segments, driven by increasing consumption of these products enriched with wheat protein. This indicated the increasing demand for wheat protein as a key ingredient in the food and beverages segment in China.
  • Further, to meet shifting consumer demands, China's food industry has started launching new innovative wheat-based products. This includes creating specialty wheat-based components for diverse food uses, such as wheat protein isolates. The demand for wheat protein has also increased as interest in functional foods and plant-based diets has grown. In addition to other vegan or vegetarian products, wheat protein is frequently used as an ingredient in plant-based meat substitutes. Thus, all the above-mentioned factors positively drive the wheat protein market in China.

China Wheat Protein Industry Segmentation

Wheat protein is defined as protein extracted from wheat.

China's wheat protein market is segmented by form and end-user. Based on form, the market is segmented into concentrates, isolates, and textured/hydrolyzed. Based on the end-user, the market is segmented into animal feed, personal care and cosmetics, food, and beverages.

The market sizing has been done in value and volume terms in USD and tons for all the abovementioned segments.

Form
Concentrates
Isolates
Textured/Hydrolyzed
End-user
Animal Feed
Personal Care and Cosmetics
Food and Beverages
Bakery
Breakfast Cereals
Condiments/Sauces
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
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China Wheat Protein Market Size Summary

The China wheat protein market is experiencing significant growth, driven by changing dietary preferences and an increasing demand for protein-rich foods. As the middle class in China expands, consumers are gravitating towards wheat-based products, which are gaining popularity in the food and beverages sector, particularly in meat alternatives and bakery products. The food industry is responding to these shifts by introducing innovative wheat-based products, such as wheat protein isolates, to cater to the rising interest in functional foods and plant-based diets. This trend is further supported by the growing use of wheat protein in plant-based meat substitutes, enhancing its appeal as a key ingredient in the Chinese market.

In addition to its applications in the food and beverages sector, wheat protein is also widely used in the animal feed segment due to its functional benefits, such as binding and water insolubility, which improve pellet integrity. The market is characterized by a fragmented landscape with numerous small-scale players, while major companies are focusing on product innovation, expansion, and strategic partnerships to enhance their market presence. Wheat protein concentrates, particularly those with non-GMO and organic certifications, are leading the market due to their versatility and functional properties. The ongoing investments in research and development, along with strategic collaborations, are expected to drive further growth and innovation in the China wheat protein market.

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China Wheat Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Rising Product Innovation in Meat Alternatives Drive the Wheat Protein Market

      2. 1.1.2 Increasing Demand for Plant Protein in Food and Beverages Segment

    2. 1.2 Market Restraints

      1. 1.2.1 Increasing Gluten Intolerance Population

    3. 1.3 Porters Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Form

      1. 2.1.1 Concentrates

      2. 2.1.2 Isolates

      3. 2.1.3 Textured/Hydrolyzed

    2. 2.2 End-user

      1. 2.2.1 Animal Feed

      2. 2.2.2 Personal Care and Cosmetics

      3. 2.2.3 Food and Beverages

        1. 2.2.3.1 Bakery

        2. 2.2.3.2 Breakfast Cereals

        3. 2.2.3.3 Condiments/Sauces

        4. 2.2.3.4 Meat/Poultry/Seafood and Meat Alternative Products

        5. 2.2.3.5 RTE/RTC Food Products

        6. 2.2.3.6 Snacks

China Wheat Protein Market Size FAQs

The China Wheat Protein Market is projected to register a CAGR of 5.55% during the forecast period (2024-2029)

Anhui Ante Food Co. Ltd, Archer Daniels Midland Company, Ezaki Glico Co. Ltd, Shandong Qufeng Food Technology Co. Ltd and Wilmar International Ltd are the major companies operating in the China Wheat Protein Market.

China Wheat Protein Market Report Snapshots

China Wheat Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)