Market Share of China Wheat Protein Industry
The China wheat protein market is fragmented and has a large number of small-scale players. Significant major players are embarking on strategies, such as product innovation, expansion, and acquisition, as there is a small room for growth in the near future. Major players have a notable amount of investment to push the market forward. The market leaders focus on launching innovative, low-calorie, protein-rich, and natural ingredient-based protein powders. Huge investments have been made in R&D to develop products for specific needs.
Thus, the opportunities lie in for the manufacturers to innovate in technological advancements under the natural category. Further, the major players are expanding their production capacities and strategically planning to supplement their export facilities in order to stand out among other manufacturers in the market. Moreover, these players merge with local players to gain dominance in the local markets. The major players in this market are Anhui Ante Food Co. Ltd, Archer Daniels Midland Company, Ezaki Glico Co. Ltd, Shandong Qufeng Food Technology Co. Ltd, and Wilmar International Ltd (sorted alphabetically).
China Wheat Protein Market Leaders
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Anhui Ante Food Co. Ltd
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Archer Daniels Midland Company
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Ezaki Glico Co. Ltd
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Shandong Qufeng Food Technology Co. Ltd
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Wilmar International Ltd
*Disclaimer: Major Players sorted in no particular order
