Market Trends of china snack bar Industry
The growing trend of convenient and on-the-go food options propels the market growth
- Snack bars that are easy to eat on the go are becoming more popular, particularly among busy urban consumers in the country, and hence are increasing the frequency of consumption of different types of snack bars in China.
- Packaging design is an important factor in consumer buying behavior for snack bars in China. In 2022, consumers in China and Southeast Asia preferred snack bars with eye-catching and innovative packaging designs.
- Price is a significant factor in determining the consumer buying behavior for snack bars in China. The trend of premium snack bars is expected to drive market growth and consumer recognition, in turn increasing the purchase in this country.
- Snack bars are also seen as healthy alternatives, with two in three consumers in the country perceiving cereal/protein/energy bars as healthy in 2022. Consumer demand for healthier snack bar options is on the rise in the country. In 2022, snack bars with natural ingredients and no added sugar were popular in China.
