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China Snack Bar Market Size

The China Snack Bar Market is experiencing significant growth, driven by a shift in consumer preferences towards convenience shopping. Supermarkets and hypermarkets serve as the primary sales channels, offering a wide variety of snack bars, which has led to a substantial increase in sales value. Convenience stores are also a popular choice for consumers, with a notable growth in sales volume. The online channel is emerging as the fastest-growing distribution method, fueled by the rising number of Internet users engaging in grocery purchases. This trend highlights the expanding market size and the evolving landscape of snack bar distribution in China.

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Market Size of china snack bar Industry

China Snack Bar Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 234.23 Million
svg icon Market Size (2030) USD 692.42 Million
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 19.80 %
svg icon Fastest Growing by Distribution Channel Online Retail Store
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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China Snack Bar Market Analysis

The China Snack Bar Market size is estimated at 234.23 million USD in 2024, and is expected to reach 692.42 million USD by 2030, growing at a CAGR of 19.80% during the forecast period (2024-2030).

234.23 Million

Market Size in 2024 (USD)

692.42 Million

Market Size in 2030 (USD)

19.07 %

CAGR (2018-2023)

19.80 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

99.16 %

value share, Protein Bar, 2023

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Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Largest Segment by Distribution Channel

54.06 %

value share, Supermarket/Hypermarket, 2023

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The demand for supermarkets/hypermarkets has been driven by the range of chewing gum products available along, with shelf space impacting impulse buying in the region.

Fastest-growing Segment by Confectionery variant

19.86 %

Projected CAGR, Protein Bar, 2024-2030

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Sedentary lifestyles & hectic work schedules are leading consumers to look for healthier alternatives present in the market, increasing demand for products like protein bars.

Fastest-growing Segment by Distribution Channel

20.32 %

Projected CAGR, Online Retail Store, 2024-2030

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The ease of shopping experience through online channels and the increasing number of retailers' presence in this channel has become the major driver in the segment.

Leading Market Player

17.68 %

market share, Beijing Happy Energy Health Technology Co. Ltd, 2022

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Influence of nutrition-rich products, along with Beijing Happy Energy Health Technology Co. Ltd's active role in product differentiation, has made the company market leader.

Strategic product positioning on the dedicated shelves made supermarkets/ hypermarkets and convenience stores lead together, making almost 75% share in 2023

  • In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
  • Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
  • The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
China Snack Bar Market

China Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

  • In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
  • Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
  • The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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China Snack Bar Market Size Summary

The China snack bar market is experiencing significant growth, driven by an increasing consumer preference for convenience and on-the-go food options. Supermarkets and hypermarkets serve as the primary sales channels, offering a wide variety of snack bars, including protein, cereal, and fruit & nut bars, which cater to diverse consumer preferences. Convenience stores also play a crucial role in the distribution of snack bars, with a notable increase in sales volume expected. The online retail channel is emerging as the fastest-growing distribution avenue, fueled by the rising number of internet users and the growing trend of online grocery shopping. This shift is particularly appealing to busy urban consumers who favor easy-to-consume snack options.

Consumer behavior in the China snack bar market is influenced by factors such as packaging design and pricing. Eye-catching and innovative packaging is preferred, while the trend towards premium snack bars is expected to drive market growth. Health consciousness is also on the rise, with many consumers perceiving snack bars, especially those with natural ingredients and no added sugar, as healthy alternatives. The market is fragmented, with major players like Beijing Happy Energy Health Technology Co. Ltd, General Mills Inc., Mars Incorporated, Otsuka Holdings Co. Ltd, and PepsiCo Inc. leading the industry. Recent product launches, such as Beijing Happy Energy's rose walnut-flavored protein bar and Otsuka's Soyjoy Green Tea & Macadamia snack bar, highlight the ongoing innovation and adaptation to consumer preferences in this dynamic market.

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China Snack Bar Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confectionery Variant

      1. 1.1.1 Cereal Bar

      2. 1.1.2 Fruit & Nut Bar

      3. 1.1.3 Protein Bar

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

China Snack Bar Market Size FAQs

The China Snack Bar Market size is expected to reach USD 234.23 million in 2024 and grow at a CAGR of 19.80% to reach USD 692.42 million by 2030.

In 2024, the China Snack Bar Market size is expected to reach USD 234.23 million.

Chinese Snack Bar Market Report Snapshots

China Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030