China Snack Bar Market Size
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 234.23 Million |
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Market Size (2030) | USD 692.42 Million |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 19.80 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
China Snack Bar Market Analysis
The China Snack Bar Market size is estimated at 234.23 million USD in 2024, and is expected to reach 692.42 million USD by 2030, growing at a CAGR of 19.80% during the forecast period (2024-2030).
234.23 Million
Market Size in 2024 (USD)
692.42 Million
Market Size in 2030 (USD)
19.07 %
CAGR (2018-2023)
19.80 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
99.16 %
value share, Protein Bar, 2023
Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.
Largest Segment by Distribution Channel
54.06 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets/hypermarkets has been driven by the range of chewing gum products available along, with shelf space impacting impulse buying in the region.
Fastest-growing Segment by Confectionery variant
19.86 %
Projected CAGR, Protein Bar, 2024-2030
Sedentary lifestyles & hectic work schedules are leading consumers to look for healthier alternatives present in the market, increasing demand for products like protein bars.
Fastest-growing Segment by Distribution Channel
20.32 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers' presence in this channel has become the major driver in the segment.
Leading Market Player
17.68 %
market share, Beijing Happy Energy Health Technology Co. Ltd, 2022
Influence of nutrition-rich products, along with Beijing Happy Energy Health Technology Co. Ltd's active role in product differentiation, has made the company market leader.
Strategic product positioning on the dedicated shelves made supermarkets/ hypermarkets and convenience stores lead together, making almost 75% share in 2023
- In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
- Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
- The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
Understand The Key Trends Shaping This Market
China Snack Bar Market Trends
The growing trend of convenient and on-the-go food options propels the market growth
- Snack bars that are easy to eat on the go are becoming more popular, particularly among busy urban consumers in the country, and hence are increasing the frequency of consumption of different types of snack bars in China.
- Packaging design is an important factor in consumer buying behavior for snack bars in China. In 2022, consumers in China and Southeast Asia preferred snack bars with eye-catching and innovative packaging designs.
- Price is a significant factor in determining the consumer buying behavior for snack bars in China. The trend of premium snack bars is expected to drive market growth and consumer recognition, in turn increasing the purchase in this country.
- Snack bars are also seen as healthy alternatives, with two in three consumers in the country perceiving cereal/protein/energy bars as healthy in 2022. Consumer demand for healthier snack bar options is on the rise in the country. In 2022, snack bars with natural ingredients and no added sugar were popular in China.
China Snack Bar Industry Overview
The China Snack Bar Market is fragmented, with the top five companies occupying 38.02%. The major players in this market are Beijing Happy Energy Health Technology Co. Ltd, General Mills Inc., Mars Incorporated, Otsuka Holdings Co. Ltd and PepsiCo Inc. (sorted alphabetically).
China Snack Bar Market Leaders
Beijing Happy Energy Health Technology Co. Ltd
General Mills Inc.
Mars Incorporated
Otsuka Holdings Co. Ltd
PepsiCo Inc.
Other important companies include Adonis Smart Foods Ltd, Ferrero International SA, Guangdong Wingoo Anime Foods Corporation Ltd, Lotus Bakeries, Mondelēz International Inc., Naturell India Pvt. Ltd, Perkier Foods Limited, Post Holdings Inc., Qinhuangdao Ocean Food Co. Ltd, Riverside Natural foods Ltd, Suzhou Joywell Taste Co. Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
Need More Details on Market Players and Competitors?
China Snack Bar Market News
- December 2021: Beijing Happy Energy Health Technology Co. Ltd launched a new rose walnut-flavored protein bar featuring female-friendly ingredients, including fish collagen peptide, conifer cherry, red rose petals, walnuts, and red beet without the extra sugar.
- January 2021: Otsuka Pharmaceutical Co. Ltd launched the Soyjoy Green Tea & Macadamia snack bar. This new addition to the popular nut-flavored selection of Soyjoy brand soy nutrition bars is available nationwide.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
China Snack Bar Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Regulatory Framework
2.2. Consumer Buying Behavior
2.3. Ingredient Analysis
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Confectionery Variant
3.1.1. Cereal Bar
3.1.2. Fruit & Nut Bar
3.1.3. Protein Bar
3.2. Distribution Channel
3.2.1. Convenience Store
3.2.2. Online Retail Store
3.2.3. Supermarket/Hypermarket
3.2.4. Others
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Adonis Smart Foods Ltd
4.4.2. Beijing Happy Energy Health Technology Co. Ltd
4.4.3. Ferrero International SA
4.4.4. General Mills Inc.
4.4.5. Guangdong Wingoo Anime Foods Corporation Ltd
4.4.6. Lotus Bakeries
4.4.7. Mars Incorporated
4.4.8. Mondelēz International Inc.
4.4.9. Naturell India Pvt. Ltd
4.4.10. Otsuka Holdings Co. Ltd
4.4.11. PepsiCo Inc.
4.4.12. Perkier Foods Limited
4.4.13. Post Holdings Inc.
4.4.14. Qinhuangdao Ocean Food Co. Ltd
4.4.15. Riverside Natural foods Ltd
4.4.16. Suzhou Joywell Taste Co. Ltd
5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
- Figure 2:
- VALUE OF SNACK BAR MARKET, USD, CHINA, 2018 - 2030
- Figure 3:
- VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, CHINA, 2018 - 2030
- Figure 4:
- VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, CHINA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, CHINA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, CHINA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF CEREAL BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
- Figure 8:
- VALUE OF CEREAL BAR MARKET, USD, CHINA, 2018 - 2030
- Figure 9:
- VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 10:
- VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
- Figure 11:
- VALUE OF FRUIT & NUT BAR MARKET, USD, CHINA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BAR MARKET, USD, CHINA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 16:
- VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, CHINA, 2018 - 2030
- Figure 17:
- VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, CHINA, 2018 - 2030
- Figure 18:
- VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2018 VS 2024 VS 2030
- Figure 19:
- VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, CHINA, 2018 - 2030
- Figure 21:
- VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, CHINA, 2018 - 2030
- Figure 22:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
- Figure 23:
- VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, CHINA, 2018 - 2030
- Figure 24:
- VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, CHINA, 2018 - 2030
- Figure 25:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
- Figure 26:
- VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, CHINA, 2018 - 2030
- Figure 27:
- VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, CHINA, 2018 - 2030
- Figure 28:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
- Figure 29:
- VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, CHINA, 2018 - 2030
- Figure 30:
- VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, CHINA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
- Figure 32:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, CHINA, 2018 - 2023
- Figure 33:
- MOST ADOPTED STRATEGIES, COUNT, CHINA, 2018 - 2023
- Figure 34:
- VALUE SHARE OF MAJOR PLAYERS, %, CHINA, 2022
China Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
- Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
- The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
| Confectionery Variant | |
| Cereal Bar | |
| Fruit & Nut Bar | |
| Protein Bar |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
Need More Details on Market Definition?
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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